In this presentation, Subham introduces SMAC and associated trends. Subham is interested in SMAC applications in the hospitality and healthcare sectors.

1. S.M.A.C
A new initiative…to blast away the past…!
PPT made by:
Name: SUBHAM BISWAS
Course: B. Tech CSE
Semester: 4
College: SRM University

2. What is S.M.A.C?
Everyone knows the full form.
It is at the top in today’s technology stack and improving ever since.
SMAC stands for Social, Mobile, Analytics & Cloud.
‘The fifth wave’ of IT architecture is happening faster than anything
that’s come before.

3. Understanding of SMAC…!
1. Social refers to Social Media i.e. Facebook, Apps,
etc.
2. Mobile refers to the Smartphones and Tabs and
other smart devices which we use to retrieve
information.
3. Analytics refers to the analysis of the data that is
to be seen by the user. It requires complex analysis
as there is more of unwanted data and less of
required data.
4. Cloud refers to the internet location where the
data is stored for the user to later access it.

4. Real World Examples:
 Medical Device Manufacturers are modernizing the
remote monitoring process and minimizing office visits for
both patients and clinicians. By deploying cloud-based
mobility services that deliver full PDF reports via their
iPad or iPhone, clinicians can provide instant remote care.
The network also has the potential to use analytics to push
out personalized insights, based on the patient’s response
to treatment.
 Corporate auditors can collect, process and share critical
product insights from a single device. With intelligent,
powerful iPad applications, store visits become a lot more
productive. Information about promotions, inventory,
pricing, product placement and competitors is transferred
digitally and stored in the Cloud for further analytics and
processing. All of which drives smarter marketing
strategies to increase sales.

5. Retailers are strategically deploying the SMAC Stack across key business processes
to combine the best of virtual and physical retail shopping experiences. Now a
customer’s mobile device can signal store management while they’re shopping.
Advanced analytics arm associates with the right knowledge about that shopper
so they can provide more valuable assistance. And customers can compare
products, get information and redeem targeted offers from the Cloud while in
store.
I think the medical officers will have a really comfortable time sitting in their
homes and getting the results without actually going to their labs.
This is sure to make a big impact in the upcoming lifetime.
Real World Examples:

6. Interests
Improvements Possible:

7. The Future!!!
Let’s Discuss the Possibilities:
1. The Social Media Mandate for the Hotel Industry
2. Using Advanced Analytics, Drug Makers Reach Decision-
Makers More Effectively
3. Putting the Experience in Digital Customer Experience
4. Effectiveness in field of medicine
5. Efficient business strategies and analysis

8. The Social Media Mandate for the Hotel Industry!
 Today, with more than a billion
active users on Facebook, and
nearly a quarter of the world’s
population socially networked.
 With SMAC, hospitality companies
harness the power of social media
by accessing the suitable channels
for their ability to increase
customer engagement, enhance
customer satisfaction and improve
retention rates.

9. Using Advanced Analytics, Drug Makers Reach Decision-Makers
More Effectively…!
 Integrated delivery networks
(IDN) are meant to reduce the
cost of healthcare while
improving the quality of care.
 Using these maps, they can
execute more efficient sales
campaigns and conduct a
strategic analysis of how their
brands are performing in
regional or national markets.

10. Thank You