Social Media: A Practical, Getting Started Business Strategy
Cynthia Moxley CEO [email_address] @cmmoxley Hi, I ’m Cynthia.
Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.
We Represent the Best
Schedule Introductions Session I Class Activity Break Class Activity Session II Q & A
3 3 “ Social media is  an umbrella term  that defines the  various activities that  integrate technology, social interacti...
How many...?
5 Social Media
<ul><li>Time spent on  social networking sites increased 277%  in 2009. -  Nielsen </li></ul><ul><li>Web users  spend 6 ho...
8 Why should you care? Web users are  51% more likely to buy   from your brand if they follow you on Facebook. And are  60...
15 Find Nemo
9 “ If you dislike change, you’re going to dislike irrelevance even more”   Eric K. Shinseki, Secretary of Veterans Affairs
What if people talk bad about us? THEY MIGHT ALREADY BE –  you just might not know it!
15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and ...
<ul><li>Over 500 million </li></ul><ul><li>+ 500,000-750,000 accounts daily </li></ul><ul><li>150 million on mobile </li><...
<ul><li>Over 110 million users </li></ul><ul><li>Over 40 million mobile users </li></ul><ul><li>55 million daily tweets </...
<ul><li>126 million (2009)  </li></ul><ul><li>Say what you want </li></ul><ul><li>Promotion </li></ul><ul><li>Influence </...
15 Cross post
What are  5 things  that you could tell someone  about your organization ?
Break
Class Examples
15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and ...
19 19 Case Study Bobble Brush Toothbrush Stand
19 19 Case Study Bobble Brush Toothbrush Stand
8 What now?
8 Status updates
15 Case Study
Class Examples
8 Facebook Pages
19 19 Awareness Engagement Traffic Framework
15 Start with your schedule
15 Build your actions
15 Network. Build. Engage.
@cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin...
@moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool.  http://bit.ly/9ARtD4 12:03 PM A...
18
19 19 How others use social media
20
Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake...
Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 h...
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University of Tennessee - Social Media: A Practical Getting Started Business Strategy

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Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of social media to boost your brand.

Learn how to build and increase profitability in your organization using social media tools that are right for you. Find out what you can be doing, what you should be doing, and take-back plan to integrate social media into your business communication and marketing plan.

http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/cmmoxley
http://twitter.com/gavinbaker
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com

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  • Covenant, Summit Medical Group, Rural/Metro, First Tennessee and Pilot have operations in Loudon County. A majority of our clients are leaders in their market segments.
  • University of Tennessee - Social Media: A Practical Getting Started Business Strategy

    1. 1. Social Media: A Practical, Getting Started Business Strategy
    2. 2. Cynthia Moxley CEO [email_address] @cmmoxley Hi, I ’m Cynthia.
    3. 3. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.
    4. 4. We Represent the Best
    5. 5. Schedule Introductions Session I Class Activity Break Class Activity Session II Q & A
    6. 6. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ”
    7. 7. How many...?
    8. 8. 5 Social Media
    9. 9. <ul><li>Time spent on social networking sites increased 277% in 2009. - Nielsen </li></ul><ul><li>Web users spend 6 hours a month with social media. - Nielsen </li></ul><ul><li>18% of all new content found online, is found through social media. - Nielsen </li></ul>7 Why should you care?
    10. 10. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
    11. 11. 15 Find Nemo
    12. 12. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs
    13. 13. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!
    14. 14. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’s popular Online professional networking
    15. 15. <ul><li>Over 500 million </li></ul><ul><li>+ 500,000-750,000 accounts daily </li></ul><ul><li>150 million on mobile </li></ul><ul><li>#1 in web traffic (Google #2) </li></ul>
    16. 16. <ul><li>Over 110 million users </li></ul><ul><li>Over 40 million mobile users </li></ul><ul><li>55 million daily tweets </li></ul><ul><li>Search power </li></ul>
    17. 17. <ul><li>126 million (2009) </li></ul><ul><li>Say what you want </li></ul><ul><li>Promotion </li></ul><ul><li>Influence </li></ul><ul><li>Search power </li></ul>Blogs
    18. 18. 15 Cross post
    19. 19. What are 5 things that you could tell someone about your organization ?
    20. 20. Break
    21. 21. Class Examples
    22. 22. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’s popular Online professional networking
    23. 23. 19 19 Case Study Bobble Brush Toothbrush Stand
    24. 24. 19 19 Case Study Bobble Brush Toothbrush Stand
    25. 25. 8 What now?
    26. 26. 8 Status updates
    27. 27. 15 Case Study
    28. 28. Class Examples
    29. 29. 8 Facebook Pages
    30. 30. 19 19 Awareness Engagement Traffic Framework
    31. 31. 15 Start with your schedule
    32. 32. 15 Build your actions
    33. 33. 15 Network. Build. Engage.
    34. 34. @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin ’) 9:33 PM Nov 28th from TinyTwitter
    35. 35. @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web
    36. 36. 18
    37. 37. 19 19 How others use social media
    38. 38. 20
    39. 39. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com
    40. 40. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
    41. 41. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References

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