University of Tennessee - Facebook and Twitter: Getting Started

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Learn from Gavin Baker and Bob Wilson of Moxley Carmichael to use the power of social media to connect with your customers.

If the old adage "It's not what you know, it's who you know" is true, then the more people you know, the better. Learn fast easy ways to engage your audience to drive business results using these indispensable business tools.

http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://twitter.com/bobinmotion
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com

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  • Covenant, Summit Medical Group, Rural/Metro, First Tennessee and Pilot have operations in Loudon County. A majority of our clients are leaders in their market segments.
  • University of Tennessee - Facebook and Twitter: Getting Started

    1. 1. Facebook and Twitter: Getting Started February 24, 2011
    2. 2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.
    3. 3. Bob Wilson Digital Media Manager [email_address] @BobinMotion Hi, I’m Bob.
    4. 4. We Represent the Best
    5. 5. Introductions What’s your name? What do you do? OR What do you hope to learn?
    6. 6. Schedule Introductions Session I Class Activity Break Q & A Class Activity Session II Q & A
    7. 7. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ” – wikipedia.com
    8. 8. How many...?
    9. 9. 5 Social Media
    10. 10. <ul><li>Time spent on social networking sites increased 277% in 2009. - Nielsen </li></ul><ul><li>Web users spend 6 hours a month with social media. - Nielsen </li></ul><ul><li>18% of all new content found online, is found through social media. - Nielsen </li></ul>7 Why should you care?
    11. 11. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies of the Fortune 100 use social media. - Burson-Marsteller
    12. 12. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs
    13. 13. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!
    14. 14. <ul><li>Almost 600 million members </li></ul><ul><li>+ 500,000-750,000 accounts daily </li></ul><ul><li>Over 200 million on mobile </li></ul><ul><li>Over 70 translations </li></ul><ul><li>#1 in web traffic (Google #2) </li></ul>
    15. 15. 8 Common Questions Personal & Business
    16. 16. 8 Common Questions facebook.com/help
    17. 17. 8 How do I block or unfriend? Block = still friends, but you can’t see updates or contact Unfriend = they are no longer in your friend list Go to that person’s profile At the bottom of the left column, under friends choose Unfriend or Block You can unblock quickly, but adding back after unfriending requires the friend request process again.
    18. 18. 8 How do I delete my account? Deactivate = still exists, but no longer shows up. Can reactivate. Delete Permanently = gone forever. Must recreate. Note : not all references will be deleted! Go to your profile, then Account, then Deactivate Account Permanent harder to do. Go to this link and submit: moxcar.com/removefb
    19. 19. 8 How do I make a name link? Works with friends and with Liked pages. Great for promotion! As you type status update, start with @ symbol, then first letter. Facebook drops a list of friends and Liked Pages Choose the one you want to link to.
    20. 20. 8 How do I make a name link? Works with friends and with Liked pages. Great for promotion! As you type status update, start with @ symbol, then first letter. Facebook drops a list of friends and Liked Pages Choose the one you want to link to.
    21. 21. 8 Other Specific Questions?
    22. 22. What are 5 things you could connect with on Facebook? People to friend, pages to like, pages to favorite.
    23. 23. Break
    24. 24. Class Examples
    25. 25. <ul><li>Over 110 million users </li></ul><ul><li>Over 40 million mobile users </li></ul><ul><li>55 million daily tweets </li></ul><ul><li>Search power </li></ul>
    26. 26. 8 Semantics Tweet = a public message on twitter. E.g. I’m going to tweet this Direct message (DM) = private message on twitter to/from another twitterer Follower = someone who receives your updates on twitter Hashtag = use of the # sign to group tweets e.g #UTsocial Retweet (RT) = share someones tweet
    27. 27. 8 Getting started <ul><li>Picking a name is important </li></ul><ul><li>Represent you </li></ul><ul><li>Easy to remember </li></ul><ul><li>@gavinbaker </li></ul><ul><li>@moxcar </li></ul><ul><li>@bobinmotion </li></ul><ul><li>@starbucks </li></ul>
    28. 28. @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin ’) 9:33 PM Nov 28th from TinyTwitter
    29. 29. @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web
    30. 30. 8 Example What name should we use on Twitter? a) @KnoxRestWeek b) @KRWeek c) @KnoxvilleRW d) @KnoxEatWeek
    31. 31. 8 4 Reasons why Great to meet people locally Good low-barrier network Keep in touch with industry connections Stay updated with competitors
    32. 32. 8 Who to follow?
    33. 33. 8 Who to follow? <ul><li>Use to find people in your industry or interest: </li></ul><ul><li>www.twellow.com </li></ul><ul><li>Locally </li></ul><ul><li>@cmmoxley </li></ul><ul><li>@erronious </li></ul><ul><li>c) @suzytrotta </li></ul><ul><li>d) @saulyoung </li></ul>
    34. 34. 8 5 Things to remember <ul><li>Tweets are public </li></ul><ul><li>Anyone can see them </li></ul><ul><li>Represent your brand </li></ul><ul><li>They can spread very fast </li></ul><ul><li>Have fun </li></ul>
    35. 35. 8 Example
    36. 36. 8 Good example
    37. 37. 8 What is….?
    38. 38. 8 Wrap up <ul><li>Tweets are public </li></ul><ul><li>Anyone can see them </li></ul><ul><li>Represent your brand </li></ul><ul><li>They can spread very fast </li></ul><ul><li>Have fun </li></ul>
    39. 39. Class Examples
    40. 40. Questions? Moxley Carmichael [email_address] http://moxcar.com/newstreak
    41. 41. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
    42. 42. 15 Cross post
    43. 43. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’ s popular Online professional networking
    44. 44. 19 19 Case Study Bobble Brush Toothbrush Stand
    45. 45. 19 19 Case Study Bobble Brush Toothbrush Stand
    46. 46. 8 What now?
    47. 47. 8 Status updates
    48. 48. 15 Case Study
    49. 49. 8 Facebook Pages
    50. 50. 19 19 Awareness Engagement Traffic Framework
    51. 51. 15 Start with your schedule
    52. 52. 15 Build your actions
    53. 53. 15 Network. Build. Engage.
    54. 54. 18
    55. 55. 19 19 How others use social media
    56. 56. 20
    57. 57. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References
    58. 58. 15 Find Nemo
    59. 59. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’ s popular Online professional networking
    60. 60. <ul><li>126 million (2009) </li></ul><ul><li>Say what you want </li></ul><ul><li>Promotion </li></ul><ul><li>Influence </li></ul><ul><li>Search power </li></ul>Blogs

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