Progressive Marketing Summit - Time for A Social Media Plan

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Gavin Baker of Moxley Carmichael presented to Knoxville Chamber and Knoxville American Marketing Association members titled, “Time for A Social Media Plan” when you're off to a great start with a …

Gavin Baker of Moxley Carmichael presented to Knoxville Chamber and Knoxville American Marketing Association members titled, “Time for A Social Media Plan” when you're off to a great start with a blog, a Facebook page and a Twitter account, but how do you decide what to post where and when?

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  • 1. Time for a Social Media Plan Progressive Marketing Summit | January 27, 2011
  • 2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.
  • 3. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ”
  • 4. How many...?
  • 5. 5 Social Media
  • 6.
    • Time spent on social networking sites increased 277% in 2009. - Nielsen
    • Web users spend 6 hours a month with social media. - Nielsen
    • 18% of all new content found online, is found through social media. - Nielsen
    7 Why should you care?
  • 7. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
  • 8. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs
  • 9. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!
  • 10. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Short public engagement, active audience Pictures and video Video channels and embedded video
  • 11. 15 Find Nemo
  • 12. 15 Start with your schedule
  • 13. 15 Build your actions
  • 14. 15 Cross post
  • 15. 19 19 Case Study Bobble Brush Toothbrush Stand
  • 16. 19 19 Case Study Bobble Brush Toothbrush Stand
  • 17. 19 19 Awareness Engagement Traffic Framework
  • 18. 15 Network. Build. Engage.
  • 19. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com
  • 20. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
  • 21. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References