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Time for a Social Media Plan Progressive Marketing Summit  | January 27, 2011
Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.
3 3 “ Social media is  an umbrella term  that defines the  various activities that  integrate technology, social interacti...
How many...?
5 Social Media
<ul><li>Time spent on  social networking sites increased 277%  in 2009. -  Nielsen </li></ul><ul><li>Web users  spend 6 ho...
8 Why should you care? Web users are  51% more likely to buy   from your brand if they follow you on Facebook. And are  60...
9 “ If you dislike change, you’re going to dislike irrelevance even more”   Eric K. Shinseki, Secretary of Veterans Affairs
What if people talk bad about us? THEY MIGHT ALREADY BE –  you just might not know it!
15 Where to start Updates, pictures, video Long-form content, subject matter expert Short public engagement, active audien...
15 Find Nemo
15 Start with your schedule
15 Build your actions
15 Cross post
19 19 Case Study Bobble Brush Toothbrush Stand
19 19 Case Study Bobble Brush Toothbrush Stand
19 19 Awareness Engagement Traffic Framework
15 Network. Build. Engage.
Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake...
Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 h...
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Progressive Marketing Summit - Time for A Social Media Plan

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Gavin Baker of Moxley Carmichael presented to Knoxville Chamber and Knoxville American Marketing Association members titled, “Time for A Social Media Plan” when you're off to a great start with a blog, a Facebook page and a Twitter account, but how do you decide what to post where and when?

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Transcript of "Progressive Marketing Summit - Time for A Social Media Plan"

  1. 1. Time for a Social Media Plan Progressive Marketing Summit | January 27, 2011
  2. 2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.
  3. 3. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ”
  4. 4. How many...?
  5. 5. 5 Social Media
  6. 6. <ul><li>Time spent on social networking sites increased 277% in 2009. - Nielsen </li></ul><ul><li>Web users spend 6 hours a month with social media. - Nielsen </li></ul><ul><li>18% of all new content found online, is found through social media. - Nielsen </li></ul>7 Why should you care?
  7. 7. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
  8. 8. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs
  9. 9. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!
  10. 10. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Short public engagement, active audience Pictures and video Video channels and embedded video
  11. 11. 15 Find Nemo
  12. 12. 15 Start with your schedule
  13. 13. 15 Build your actions
  14. 14. 15 Cross post
  15. 15. 19 19 Case Study Bobble Brush Toothbrush Stand
  16. 16. 19 19 Case Study Bobble Brush Toothbrush Stand
  17. 17. 19 19 Awareness Engagement Traffic Framework
  18. 18. 15 Network. Build. Engage.
  19. 19. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com
  20. 20. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
  21. 21. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References
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