Let’s Talk Social Media<br />March 17, 2011 <br />
Hi, I’m Gavin.<br />Gavin Baker<br />Director of Digital Media<br />gbaker@moxleycarmichael.com<br />@gavinbaker<br />
“Social media is <br />an umbrella term <br />that defines the <br />various activities that <br />integrate technology, s...
How many...?<br />
Time spent on social networking sites increased 277% in 2009. - Nielsen<br />Web users spend 6 hours a month with social m...
Web users are 51% more likely to buyfrom your brand if they follow you on Facebook.<br />And are 60% more likely to recomm...
Best Practices<br />Tools<br />Future<br />8<br />
Be authentic<br />Be responsive<br />Be human<br />Best Practices<br />8<br />
Apps<br />8<br />
App stores<br />8<br />
1970s<br />8<br />
1990s<br />8<br />
Today<br />8<br />
Integration<br />Relationships<br />Conversations vsWaves<br />Brand<br />Future<br />8<br />
Relationships<br />People create, share &<br />discover<br />8<br />
News is as important as ever. <br />How we get the news—<br />or how the news gets to us—<br />is changing in <br />unpred...
“If you dislike change, you’re going to dislike irrelevance even more”<br />Eric K. Shinseki, Secretary of Veterans Affair...
Questions?<br />Gavin Baker<br />Moxley Carmichael<br />gbaker@moxleycarmichael.com<br />865 226 9472<br />@gavinbaker<br ...
Contact <br />Gavin Baker<br />Moxley Carmichael<br />gbaker@moxleycarmichael.com<br />865 226 9472<br />@gavinbaker<br />...
References<br />http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf<br />http://www.emarketer.com/Articl...
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Let's Talk Social Media - Public Relations Society of America (PRSA) Knoxville Chapter

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Learn from Gavin Baker, Moxley Carmichael's Director of Digital Media on use the power of social media to connect with your customers.

Either you love social media or you're so over it. Like it or love it, it's not going away anytime soon and it's an important tool in the communicator's toolkit. Join us as Baker dives further into its best practices, applications and its future. This is the perfect opportunity to tackle either your social media anxiety or curiosity.

http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com

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Transcript of "Let's Talk Social Media - Public Relations Society of America (PRSA) Knoxville Chapter"

  1. 1. Let’s Talk Social Media<br />March 17, 2011 <br />
  2. 2. Hi, I’m Gavin.<br />Gavin Baker<br />Director of Digital Media<br />gbaker@moxleycarmichael.com<br />@gavinbaker<br />
  3. 3. “Social media is <br />an umbrella term <br />that defines the <br />various activities that <br />integrate technology, social interaction, and the construction of words, pictures, videos and audio.” - wikipedia<br />3<br />3<br />
  4. 4. How many...?<br />
  5. 5. Time spent on social networking sites increased 277% in 2009. - Nielsen<br />Web users spend 6 hours a month with social media. - Nielsen<br />18% of all new content found online, is found through socialmedia. - Nielsen<br />Why should you care?<br />7<br />
  6. 6. Web users are 51% more likely to buyfrom your brand if they follow you on Facebook.<br />And are 60% more likely to recommend your brand. - eMarketer<br />70% of Internet users reported “trusting”consumer opinions posted in social media. - Nielsen<br />86% of companies of the Fortune 100 use social media. - Burson-Marsteller<br />Why should you care?<br />8<br />
  7. 7. Best Practices<br />Tools<br />Future<br />8<br />
  8. 8. Be authentic<br />Be responsive<br />Be human<br />Best Practices<br />8<br />
  9. 9. Apps<br />8<br />
  10. 10. App stores<br />8<br />
  11. 11. 1970s<br />8<br />
  12. 12. 1990s<br />8<br />
  13. 13. Today<br />8<br />
  14. 14. Integration<br />Relationships<br />Conversations vsWaves<br />Brand<br />Future<br />8<br />
  15. 15. Relationships<br />People create, share &<br />discover<br />8<br />
  16. 16. News is as important as ever. <br />How we get the news—<br />or how the news gets to us—<br />is changing in <br />unpredictable ways.<br />- L. Gordon Crovitz, WSJ<br />8<br />
  17. 17. “If you dislike change, you’re going to dislike irrelevance even more”<br />Eric K. Shinseki, Secretary of Veterans Affairs<br />9<br />
  18. 18. Questions?<br />Gavin Baker<br />Moxley Carmichael<br />gbaker@moxleycarmichael.com<br />865 226 9472<br />@gavinbaker<br />http://moxcar.com/newstreak<br />http://gbake.com<br />
  19. 19. Contact <br />Gavin Baker<br />Moxley Carmichael<br />gbaker@moxleycarmichael.com<br />865 226 9472<br />@gavinbaker<br />http://moxcar.com/newstreak<br />http://gbake.com<br />
  20. 20. References<br />http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf<br />http://www.emarketer.com/Article.aspx?R=1007568<br />http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/<br />http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/<br />http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/<br />http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf<br />http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/<br />http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/<br />http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/<br />24<br />
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