Knoxville Chamber - Facebook for Business

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Gavin Baker and Bob Wilson of Moxley Carmichael present to Knoxville Chamber members on how to get started in making the best use of Facebook for their organization. Titled, “Facebook for Business,” it was part of the Bright Ideas series.

The presentation had three parts:
1. Why Facebook matters to you today
2. How to launch your page
3. What to do next with your page (and fans!)

Published in: Education, Technology, Business
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Knoxville Chamber - Facebook for Business

  1. 1. Facebook for Business January 11, 2011
  2. 2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I’m Gavin.
  3. 3. Bob Wilson Digital Media Manager [email_address] @BobinMotion Hi, I’m Bob.
  4. 4.
  5. 5. Personal Profile? Business page?
  6. 6. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. Web users spend 6 hours a month with social media. - Nielsen
  7. 7. <ul><li>Over 500 million </li></ul><ul><li>+ 500,000-750,000 accounts daily </li></ul><ul><li>150 million on mobile </li></ul><ul><li>#1 in web traffic (Google #2) </li></ul>
  8. 8. 8 A few terms Like button News feed
  9. 9. 8 Getting Started
  10. 10. www.facebook.com/FacebookPages
  11. 28. Facebook.com/username
  12. 29. 8 What now?
  13. 30. 8 Getting Started
  14. 31. 8 Updates Photos of products, events, staff Links to resources Commentary on your industry Coupons and offers Ask questions
  15. 32. 8 What about time?
  16. 33. 8 Status updates
  17. 34. 8 Apps Showcase photos with effects Play enhanced videos Offer Sweepstakes Coupons and offers Share files
  18. 35. 8 Tabs
  19. 36. 8 Apps
  20. 37. 1, 2, 3… Facebook matters to you today Launch your page Engage with your fans!
  21. 38. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com
  22. 39. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact

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