Social Media in 15 MInutes


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How you can really be effective using social media in 15 minutes. This presentation is geared to the small business person, realtor, or micro entrepreneur.

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Social Media in 15 MInutes

  1. 1. SOCIAL MEDIA IN 15 MINUTES How To Grow Your Online Presence Without Going Crazy with Jacqueline Wolven
  2. 2. WHAT IS THE SECRET? How do I really get it all done in just 15 minutes?
  3. 3. DON’T GO DOWN THE RABBIT HOLE Getting distracted is the wonder and the curse of the internet.
  4. 4. GET A TIMER Pick One Task Online Set the Timer for 15 Minutes Do Just That Task – No Distractions.
  5. 5. WHAT CAN YOU DO IN 15 MINUTES? What is really possible?
  6. 6. WRITE ONE TOTALLY ACCEPTABLE BLOG POST • Jot Down 3 Keywords • Include: What, Who, When, Where & A Pretty Picture Extra Credit: Share Post to Facebook, Twitter or LinkedIn
  7. 7. TWEET THIS Sometimes good enough is totally acceptable. via @jackiewolven
  8. 8. FACEBOOK IN 15 MINUTES • Write 5 posts and schedule them • Working as your ―Page‖ like other businesses in your community • Share another person’s post Extra Credit: Create an event
  9. 9. TWEET THIS Facebook friends aren’t necessarily real. The people who sit around my table at dinner are real. via @jackiewolven
  10. 10. TWITTER IN 15 MINUTES • Write 3 tweets and schedule them using the free tool • Tweets can be: • Business related • Fun & Interesting • Promotional • Circulate Blog Posts Extra Credit: Create a #hashtag
  11. 11. WHAT’S A HASHTAG A hashtag is a word or phrase after the # sign that is easily searched in twitter or online. Such as #DoGoodWork
  12. 12. PINTEREST IN 15 MINUTES • Post photos of your listings • Create a board about your area • Include your website, keywords & hashtags in your descriptions Extra Credit: Post your photos directly from photos that you upload from your site/blog
  13. 13. Pinteresting Facts • American Pinterest users spend on average 1 hour and 17 minutes per day on the site • Pinterest referrals spend 70% more money than visitors referred from non-social channels • Total Unique visitors to Pinterest increased by 2,702% since May 2011 • 80% of Pinterest users are Women, while 50% of all Pinterest users have children
  14. 14. INSTAGRAM IN 15 MINUTES • Take a photo of a property • Like photos from your area (find photos by searching for your location) Extra Credit: Create an Instagram contest for your areas most beautiful home/room/location
  15. 15. YOUTUBE IN 15 MINUTES • Create a walk through video • Create a channel that showcases videos you find about your area Extra Credit: Start writing 30 second videos that your office develops
  16. 16. YouTube Facts • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year • 100 hours of video are uploaded to YouTube every minute • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  17. 17. LINKEDIN IN 15 MINUTES • Review and update 1 area of your profile • Share a blog post or item of interest • Join a group • Review and add to your company page
  18. 18. LINKEDIN EXTRA CREDIT The Real Estate Pro App for LinkedIn is the easiest way to stay informed about your local real estate and office space marketplace. Use it to find office space listings for lease and property for sale. Follow and connect with active brokers and professionals, track new property listings and see the latest deals in your market.
  19. 19. HOW CAN I SAVE TIME Time equals money, let’s save some and make the other.
  20. 20. TOOLS THAT SAVE TIME • • • Facebook Scheduling Tool • Constant Contact/Social Media Manager • Blog Post Scheduling
  21. 21. TWEET THIS Social Media or any marketing isn’t worth doing unless you see actual bump in your biz. @jackiewolven
  23. 23. FIRST, ASSESS THE SITUATION • What social media does your community use? • Are you watching your site statistics using Google Analytics, Facebook Insights & Pinterest for Business • Are your posts, tweets & pins being liked and shared?
  24. 24. THE REAL SECRETS TO EFFECTIVE SOCIAL MEDIA • Choose one social media channel • Set boundaries on your attention by setting your timer and doing one online task that is real work • Use tools to assess what is working • Feel good about small wins!
  25. 25. JACQUELINEWOLVEN.COM Twitter: @jackiewolven Facebook: Jacqueline Wolven Email: Ask Jacqueline!
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