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A Workshop covering Mobile Coupons for Small Business and a variety of other topics. Geared towards Eureka Springs, AR.

A Workshop covering Mobile Coupons for Small Business and a variety of other topics. Geared towards Eureka Springs, AR.

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Transcript

  • 1.
  • 2. Workshop Elements
    Coupon Sites
    NWA Deal Piggy
    LivingSocial.com
    Groupon
    Arkansas App
    Checking In
    FourSquare
    Gowalla
  • 3. Workshop Elements
    Review Sites
    Trip Advisor
    Yelp
    Facebook Pages Tips
    Hootsuite to Manage Social Media
    CoOp Advertising
    ESDN Update
  • 4. Mobile Coupons Trends
    According to a recent study by Yankee Group, the number of mobile coupon users in North America is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012. In all, some $2.37 billion-worth of mobile coupon transactions will take place in North America in 2013, up from just $5 million this year, according to the study. It’s clear that mobility represents greater opportunity.
  • 5. Mobile Coupons
    How Mobile Coupons Work
    You Offer 50% off something
    The consumer buys it on the online site
    The online site takes 50% of the profit.
    Example: Downtown N’ Underground Tour Offers $12 Tickets for $6.
    We Sell 50 Tickets - $150
    ESDN gets $75
    They get $75
  • 6. Mobile Coupons
    What Mobile Coupons Offer You
    $0 Upfront Costs
    Immediate results & cash flow
    Viral buzz about your brand & company
    E-mail opt-in list for future marketing to customers
    The ONLY advertising that guarantees customers
  • 7. Mobile Coupons
    Recognize they're not for everyone. High-margin service businesses such as spas and salons were the most successful, with restaurants least successful.
    They increase exposure. That may be the best thing for your location, but it may also be difficult to handle the rush of business.
    Ad/Marketing Dollars. Think of it as “free” advertising in markets you might not be able to access.
    Offer Something, Not Everything. 50% off is a lot – so think about what you can offer that doesn’t sink your ship.
  • 8. Arkansas App
    iPhone App for Great Deals
  • 9. Arkansas App
    iPhone App for Great Deals
  • 10. CoOp Advertising
    AY Magazine
    Linda BurlingameOzarks Area Account Executive417-779-2146 ... Phone
    417-779-0552 ... Fax
    417-396-2083 ... cellular
  • 11. CoOp Advertising
    Celebrate Magazine
    Danielle VaughanDirector of Sales andStrategic Planning
    479.200.5301
  • 12. ESDN Update
    Monthly Open Meeting
    9AM Mud Street Café – Last Thursday of the Month
    2nd Annual Grand Illumination
    Grand Illumination Upstairs Downtown Tour & Taste – May 1st 4-7PM – Tickets $20
    The Grand Luminary – May 1st 7-9PM Basin Spring Park – Festive, Free & Fun
  • 13. ESDN Update
    Downtown N’ Underground Tour
    March 17th Opening Date
    Thursday – Monday
    4PM – 75 minute tour
    Tickets Adults $12, Kids free with paid adult
    Tickets available 30 Minutes before Tour & at the 1905 Basin Park Hotel
    Tickets are not dated – can be included in packages
  • 14. ESDN Update
    Keys for M-Es Conference
    2 Day Conference for Micro Enterprise (1-20 employee businesses)
    April 18 & 19
    Starting at 2PM the 18th through 6PM on the 19th
    Register http://esdn.ticketbud.com/keysconference
    Cost $65 for both days
  • 15. Reasons to Join ESDN
    On Average, Participating Businesses Saw Revenue Growth
    Investors Receive Perks
    Numbers Matter
    The More We Have the Greater Voice We Have
    The More We Can Do & Accomplish
    The More We Can Provide
    Being Part of the Solution Makes You Feel Better
  • 16. Questions?
    Email: director@eurekaspringsdowntown.com
    Call: 479-244-5074
    Join us on Facebook: facebook.com/eurekaspringsdowntownnetwork
    Twitter: Twitter.com/EurekaDowntown