Get Your Groupon!

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A Workshop covering Mobile Coupons for Small Business and a variety of other topics. Geared towards Eureka Springs, AR.

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Get Your Groupon!

  1. 1.
  2. 2. Workshop Elements<br />Coupon Sites<br />NWA Deal Piggy<br />LivingSocial.com<br />Groupon<br />Arkansas App<br />Checking In<br />FourSquare<br />Gowalla<br />
  3. 3. Workshop Elements<br />Review Sites<br />Trip Advisor<br />Yelp<br />Facebook Pages Tips<br />Hootsuite to Manage Social Media<br />CoOp Advertising<br />ESDN Update<br />
  4. 4. Mobile Coupons Trends<br />According to a recent study by Yankee Group, the number of mobile coupon users in North America is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012. In all, some $2.37 billion-worth of mobile coupon transactions will take place in North America in 2013, up from just $5 million this year, according to the study. It’s clear that mobility represents greater opportunity. <br />
  5. 5. Mobile Coupons<br />How Mobile Coupons Work<br />You Offer 50% off something<br />The consumer buys it on the online site<br />The online site takes 50% of the profit.<br />Example: Downtown N’ Underground Tour Offers $12 Tickets for $6. <br />We Sell 50 Tickets - $150<br />ESDN gets $75<br />They get $75<br />
  6. 6. Mobile Coupons<br />What Mobile Coupons Offer You<br />$0 Upfront Costs<br />Immediate results & cash flow<br />Viral buzz about your brand & company<br />E-mail opt-in list for future marketing to customers<br />The ONLY advertising that guarantees customers<br />
  7. 7. Mobile Coupons<br />Recognize they're not for everyone. High-margin service businesses such as spas and salons were the most successful, with restaurants least successful.<br />They increase exposure. That may be the best thing for your location, but it may also be difficult to handle the rush of business.<br />Ad/Marketing Dollars. Think of it as “free” advertising in markets you might not be able to access. <br />Offer Something, Not Everything. 50% off is a lot – so think about what you can offer that doesn’t sink your ship.<br />
  8. 8. Arkansas App<br />iPhone App for Great Deals<br />
  9. 9. Arkansas App<br />iPhone App for Great Deals<br />
  10. 10. CoOp Advertising<br />AY Magazine<br />Linda BurlingameOzarks Area Account Executive417-779-2146 ... Phone<br />417-779-0552 ... Fax<br />417-396-2083 ... cellular<br />
  11. 11. CoOp Advertising<br />Celebrate Magazine<br />Danielle VaughanDirector of Sales andStrategic Planning<br />479.200.5301<br />
  12. 12. ESDN Update<br />Monthly Open Meeting<br />9AM Mud Street Café – Last Thursday of the Month<br />2nd Annual Grand Illumination<br />Grand Illumination Upstairs Downtown Tour & Taste – May 1st 4-7PM – Tickets $20<br />The Grand Luminary – May 1st 7-9PM Basin Spring Park – Festive, Free & Fun<br />
  13. 13. ESDN Update<br />Downtown N’ Underground Tour<br />March 17th Opening Date<br />Thursday – Monday<br />4PM – 75 minute tour<br />Tickets Adults $12, Kids free with paid adult<br />Tickets available 30 Minutes before Tour & at the 1905 Basin Park Hotel<br />Tickets are not dated – can be included in packages<br />
  14. 14. ESDN Update<br />Keys for M-Es Conference<br />2 Day Conference for Micro Enterprise (1-20 employee businesses)<br />April 18 & 19<br />Starting at 2PM the 18th through 6PM on the 19th<br />Register http://esdn.ticketbud.com/keysconference<br />Cost $65 for both days<br />
  15. 15. Reasons to Join ESDN<br />On Average, Participating Businesses Saw Revenue Growth<br />Investors Receive Perks<br />Numbers Matter<br />The More We Have the Greater Voice We Have<br />The More We Can Do & Accomplish<br />The More We Can Provide<br />Being Part of the Solution Makes You Feel Better<br />
  16. 16. Questions?<br />Email: director@eurekaspringsdowntown.com<br />Call: 479-244-5074<br />Join us on Facebook: facebook.com/eurekaspringsdowntownnetwork<br />Twitter: Twitter.com/EurekaDowntown<br />

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