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Christmas Launch Party Eureka Springs Downtown Network
ESDN Highlights Open Houses Free Walking Tours in Basin Park 3 Geocaches Hidden in Downtown Beautiful Baskets Downtown Citywide Sidewalk Sale, Shopper’s Bingo, &Meet Your Hero
Big Thank You! ESDN Volunteers & Board Partner Organizations City of Eureka Springs CAPC Greater Eureka Springs Chamber of Commerce Historic Museum Preservation Society Loaves and Fishes Phi Beta Gamma Eureka Kids The Time Bank Fire Department Police Department Highway Businesses And the Downtown Business Community
Holiday Season Goals Goal: Increase Sales Revenue Goal: Create New Shopping Rituals Goal: Expose New Shoppers to Eureka Springs Goal: Attract Local (4 Hour Drive Time) to Shop in Eureka Springs Goal: Continue to Build a Successful Christmas Festival
Christmas 2009 Eurekasprings.com Christmas Festival Santa in the Park Living Windows Win A Window Promotion Advertising Your Opportunity
Promotions - Festival Eurekasprings.com Christmas Festival December 3 – 6th 43rd Annual Silver Tea Annual Christmas Parade Lighting of Basin Park Christmas Tour of Homes Annual Christmas Ball Santa’s Brunch at the Crescent 3rd Annual Ging-Eureka Contest Living Windows Photos with Santa in Basin Spring Park
Santa in the Park 2-4 PM, Saturdays, Nov 28, Dec 5, 12 & 19 Photos with Santa in the Park & Judge Roy Beans Choirs Sing-A-Long’s Eureka Springs Band School Band Rotary Snow Machine
Living Windows December 5th, 5 – 7pm Live Characters in Windows Creating Holiday Cheer “Late Night” shopping Guide Produced to Highlight Participating Windows Goal: 10 Windows Sign Up This Evening! Launching During Folk Festival with…
Win A Window Contest Promotion Shoppers View Window in Shop Across from the Courthouse Filled with Great Gifts Each Gift is Labeled with Store Name The Shopper who has the Closest Dollar Amount to the Window’s Value Wins the WHOLE Window – Visiting Each Store to Get the Right Price Prize Value Goal: $2500 Retail Prize Awarded: During Christmas Festival Launching Folk Festival Weekend
Advertising Cable Print Online Radio Total Cost
Advertising - Cable Concentrated Marketing 4 Hour Drive Time Little Rock Branson/Springfield Joplin Tulsa Fort Smith Rogers/Fayetteville
Two Opportunities to Participate Be a Living Window December 5th Participate in the Win A Window Promotion $125 for ESDN Members – Become a Member Tonight $150 for Non-Members PLUS A $25-100 Gift (Retail Price) for the Window 10% Off TONIGHT ONLY! Fee Used for SHOP LOCAL Advertising (Citizen, KESA, KTHS, etc.)
Thank You Thank you to the Volunteers, ESDN Board, Business Community, and the Grand Central Hotel for Hosting our Christmas Launch Party!