ESDN Christmas Advertising

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This is the proposed plan for promoting shopping for the Christmas season.

Published in: Business, Education, Spiritual
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ESDN Christmas Advertising

  1. 1. Christmas Launch Party Eureka Springs Downtown Network
  2. 2. ESDN Highlights • Open Houses • Free Walking Tours in Basin Park • 3 Geocaches Hidden in Downtown • Beautiful Baskets Downtown • Citywide Sidewalk Sale, Shopper’s Bingo, & Meet Your Hero
  3. 3. Big Thank You! • ESDN Volunteers & Board • Partner Organizations • City of Eureka Springs • CAPC • Greater Eureka Springs Chamber of Commerce • Historic Museum • Preservation Society • Loaves and Fishes • Phi Beta Gamma • Eureka Kids • The Time Bank • Fire Department • Police Department • Highway Businesses • And the Downtown Business Community
  4. 4. Holiday Season Goals • Goal: Increase Sales Revenue • Goal: Create New Shopping Rituals • Goal: Expose New Shoppers to Eureka Springs • Goal: Attract Local (4 Hour Drive Time) to Shop in Eureka Springs • Goal: Continue to Build a Successful Christmas Festival
  5. 5. Christmas 2009 • Eurekasprings.com Christmas Festival • Santa in the Park • Living Windows • Win A Window Promotion • Advertising • Your Opportunity
  6. 6. Promotions - Festival • Eurekasprings.com Christmas Festival December 3 – 6th • 43rd Annual Silver Tea • Annual Christmas Parade • Lighting of Basin Park • Christmas Tour of Homes • Annual Christmas Ball • Santa’s Brunch at the Crescent • 3rd Annual Ging-Eureka Contest • Living Windows • Photos with Santa in Basin Spring Park
  7. 7. Santa in the Park • 2-4 PM, Saturdays, Nov 28, Dec 5, 12 & 19 • Photos with Santa in the Park & Judge Roy Beans • Choirs • Sing-A-Long’s • Eureka Springs Band School Band • Rotary Snow Machine
  8. 8. Living Windows • December 5th, 5 – 7pm • Live Characters in Windows Creating Holiday Cheer • “Late Night” shopping • Guide Produced to Highlight Participating Windows • Goal: 10 Windows • Sign Up This Evening! • Launching During Folk Festival with…
  9. 9. Eureka Thyme’s Living Windows
  10. 10. Win A Window • Contest Promotion • Shoppers View Window in Shop Across from the Courthouse Filled with Great Gifts • Each Gift is Labeled with Store Name • The Shopper who has the Closest Dollar Amount to the Window’s Value Wins the WHOLE Window – Visiting Each Store to Get the Right Price • Prize Value Goal: $2500 Retail • Prize Awarded: During Christmas Festival • Launching Folk Festival Weekend
  11. 11. Advertising • Cable • Print • Online • Radio • Total Cost
  12. 12. Advertising - Cable Concentrated Marketing 4 Hour Drive Time Little Rock Branson/Springfield Joplin Tulsa Fort Smith Rogers/Fayetteville
  13. 13. Advertising - Print • Morning News Display Ad • 13 Weeks • Democrat Gazette (Corridor) • 13 Weeks • Citizen (Shop Local) • 6 Weeks
  14. 14. Advertising - Online • Facebook Ads • 3 Months • Google AdWords • 3 Months • Driving traffic to ShopEurekaSprings.com
  15. 15. Advertising - Radio • KOMC – Branson • 13 Weeks • KHOZ – Harrison • 13 Weeks
  16. 16. Advertising – Total Cost Over $21,000
  17. 17. Two Opportunities to Participate • Be a Living Window December 5th • Participate in the Win A Window Promotion • $125 for ESDN Members – Become a Member Tonight • $150 for Non-Members • PLUS A $25-100 Gift (Retail Price) for the Window • 10% Off TONIGHT ONLY! • Fee Used for SHOP LOCAL Advertising (Citizen, KESA, KTHS, etc.)
  18. 18. Thank You Thank you to the Volunteers, ESDN Board, Business Community, and the Grand Central Hotel for Hosting our Christmas Launch Party!

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