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ESDN Christmas Advertising

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This is the proposed plan for promoting shopping for the Christmas season.

This is the proposed plan for promoting shopping for the Christmas season.

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Transcript

  • 1. Christmas Launch Party
    Eureka Springs Downtown Network
  • 2. ESDN Highlights
    Open Houses
    Free Walking Tours in Basin Park
    3 Geocaches Hidden in Downtown
    Beautiful Baskets Downtown
    Citywide Sidewalk Sale, Shopper’s Bingo, &Meet Your Hero
  • 3. Big Thank You!
    ESDN Volunteers & Board
    Partner Organizations
    City of Eureka Springs
    CAPC
    Greater Eureka Springs Chamber of Commerce
    Historic Museum
    Preservation Society
    Loaves and Fishes
    Phi Beta Gamma
    Eureka Kids
    The Time Bank
    Fire Department
    Police Department
    Highway Businesses
    And the Downtown Business Community
  • 4. Holiday Season Goals
    Goal: Increase Sales Revenue
    Goal: Create New Shopping Rituals
    Goal: Expose New Shoppers to Eureka Springs
    Goal: Attract Local (4 Hour Drive Time) to Shop in Eureka Springs
    Goal: Continue to Build a Successful Christmas Festival
  • 5. Christmas 2009
    Eurekasprings.com Christmas Festival
    Santa in the Park
    Living Windows
    Win A Window Promotion
    Advertising
    Your Opportunity
  • 6. Promotions - Festival
    Eurekasprings.com Christmas Festival December 3 – 6th
    43rd Annual Silver Tea
    Annual Christmas Parade
    Lighting of Basin Park
    Christmas Tour of Homes
    Annual Christmas Ball
    Santa’s Brunch at the Crescent
    3rd Annual Ging-Eureka Contest
    Living Windows
    Photos with Santa in Basin Spring Park
  • 7. Santa in the Park
    2-4 PM, Saturdays, Nov 28, Dec 5, 12 & 19
    Photos with Santa in the Park & Judge Roy Beans
    Choirs
    Sing-A-Long’s
    Eureka Springs Band School Band
    Rotary Snow Machine
  • 8. Living Windows
    December 5th, 5 – 7pm
    Live Characters in Windows Creating Holiday Cheer
    “Late Night” shopping
    Guide Produced to Highlight Participating Windows
    Goal: 10 Windows
    Sign Up This Evening!
    Launching During Folk Festival with…
  • 9. Eureka Thyme’s Living Windows
  • 10. Win A Window
    Contest Promotion
    Shoppers View Window in Shop Across from the Courthouse Filled with Great Gifts
    Each Gift is Labeled with Store Name
    The Shopper who has the Closest Dollar Amount to the Window’s Value Wins the WHOLE Window – Visiting Each Store to Get the Right Price
    Prize Value Goal: $2500 Retail
    Prize Awarded: During Christmas Festival
    Launching Folk Festival Weekend
  • 11. Advertising
    Cable
    Print
    Online
    Radio
    Total Cost
  • 12. Advertising - Cable
    Concentrated Marketing
    4 Hour Drive Time
    Little Rock
    Branson/Springfield
    Joplin
    Tulsa
    Fort Smith
    Rogers/Fayetteville
  • 13. Advertising - Print
    Morning News Display Ad
    13 Weeks
    Democrat Gazette (Corridor)
    13 Weeks
    Citizen (Shop Local)
    6 Weeks
  • 14. Advertising - Online
    Facebook Ads
    3 Months
    Google AdWords
    3 Months
    Driving traffic to ShopEurekaSprings.com
  • 15. Advertising - Radio
    KOMC – Branson
    13 Weeks
    KHOZ – Harrison
    13 Weeks
  • 16. Advertising – Total Cost
    Over $21,000
  • 17. Two Opportunities to Participate
    Be a Living Window December 5th
    Participate in the Win A Window Promotion
    $125 for ESDN Members – Become a Member Tonight
    $150 for Non-Members
    PLUS A $25-100 Gift (Retail Price) for the Window
    10% Off TONIGHT ONLY!
    Fee Used for SHOP LOCAL Advertising (Citizen, KESA, KTHS, etc.)
  • 18. Thank You
    Thank you to the Volunteers, ESDN Board, Business Community, and the Grand Central Hotel for Hosting our Christmas Launch Party!