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ESDN Christmas Advertising

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This is the proposed plan for promoting shopping for the Christmas season.

This is the proposed plan for promoting shopping for the Christmas season.

Published in: Business, Education, Spiritual

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Transcript

  • 1. Christmas Launch Party Eureka Springs Downtown Network
  • 2. ESDN Highlights • Open Houses • Free Walking Tours in Basin Park • 3 Geocaches Hidden in Downtown • Beautiful Baskets Downtown • Citywide Sidewalk Sale, Shopper’s Bingo, & Meet Your Hero
  • 3. Big Thank You! • ESDN Volunteers & Board • Partner Organizations • City of Eureka Springs • CAPC • Greater Eureka Springs Chamber of Commerce • Historic Museum • Preservation Society • Loaves and Fishes • Phi Beta Gamma • Eureka Kids • The Time Bank • Fire Department • Police Department • Highway Businesses • And the Downtown Business Community
  • 4. Holiday Season Goals • Goal: Increase Sales Revenue • Goal: Create New Shopping Rituals • Goal: Expose New Shoppers to Eureka Springs • Goal: Attract Local (4 Hour Drive Time) to Shop in Eureka Springs • Goal: Continue to Build a Successful Christmas Festival
  • 5. Christmas 2009 • Eurekasprings.com Christmas Festival • Santa in the Park • Living Windows • Win A Window Promotion • Advertising • Your Opportunity
  • 6. Promotions - Festival • Eurekasprings.com Christmas Festival December 3 – 6th • 43rd Annual Silver Tea • Annual Christmas Parade • Lighting of Basin Park • Christmas Tour of Homes • Annual Christmas Ball • Santa’s Brunch at the Crescent • 3rd Annual Ging-Eureka Contest • Living Windows • Photos with Santa in Basin Spring Park
  • 7. Santa in the Park • 2-4 PM, Saturdays, Nov 28, Dec 5, 12 & 19 • Photos with Santa in the Park & Judge Roy Beans • Choirs • Sing-A-Long’s • Eureka Springs Band School Band • Rotary Snow Machine
  • 8. Living Windows • December 5th, 5 – 7pm • Live Characters in Windows Creating Holiday Cheer • “Late Night” shopping • Guide Produced to Highlight Participating Windows • Goal: 10 Windows • Sign Up This Evening! • Launching During Folk Festival with…
  • 9. Eureka Thyme’s Living Windows
  • 10. Win A Window • Contest Promotion • Shoppers View Window in Shop Across from the Courthouse Filled with Great Gifts • Each Gift is Labeled with Store Name • The Shopper who has the Closest Dollar Amount to the Window’s Value Wins the WHOLE Window – Visiting Each Store to Get the Right Price • Prize Value Goal: $2500 Retail • Prize Awarded: During Christmas Festival • Launching Folk Festival Weekend
  • 11. Advertising • Cable • Print • Online • Radio • Total Cost
  • 12. Advertising - Cable Concentrated Marketing 4 Hour Drive Time Little Rock Branson/Springfield Joplin Tulsa Fort Smith Rogers/Fayetteville
  • 13. Advertising - Print • Morning News Display Ad • 13 Weeks • Democrat Gazette (Corridor) • 13 Weeks • Citizen (Shop Local) • 6 Weeks
  • 14. Advertising - Online • Facebook Ads • 3 Months • Google AdWords • 3 Months • Driving traffic to ShopEurekaSprings.com
  • 15. Advertising - Radio • KOMC – Branson • 13 Weeks • KHOZ – Harrison • 13 Weeks
  • 16. Advertising – Total Cost Over $21,000
  • 17. Two Opportunities to Participate • Be a Living Window December 5th • Participate in the Win A Window Promotion • $125 for ESDN Members – Become a Member Tonight • $150 for Non-Members • PLUS A $25-100 Gift (Retail Price) for the Window • 10% Off TONIGHT ONLY! • Fee Used for SHOP LOCAL Advertising (Citizen, KESA, KTHS, etc.)
  • 18. Thank You Thank you to the Volunteers, ESDN Board, Business Community, and the Grand Central Hotel for Hosting our Christmas Launch Party!