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ESDN Christmas Advertising

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This is the proposed plan for promoting shopping for the Christmas season.

This is the proposed plan for promoting shopping for the Christmas season.

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    ESDN Christmas Advertising ESDN Christmas Advertising Presentation Transcript

    • Christmas Launch Party
      Eureka Springs Downtown Network
    • ESDN Highlights
      Open Houses
      Free Walking Tours in Basin Park
      3 Geocaches Hidden in Downtown
      Beautiful Baskets Downtown
      Citywide Sidewalk Sale, Shopper’s Bingo, &Meet Your Hero
    • Big Thank You!
      ESDN Volunteers & Board
      Partner Organizations
      City of Eureka Springs
      CAPC
      Greater Eureka Springs Chamber of Commerce
      Historic Museum
      Preservation Society
      Loaves and Fishes
      Phi Beta Gamma
      Eureka Kids
      The Time Bank
      Fire Department
      Police Department
      Highway Businesses
      And the Downtown Business Community
    • Holiday Season Goals
      Goal: Increase Sales Revenue
      Goal: Create New Shopping Rituals
      Goal: Expose New Shoppers to Eureka Springs
      Goal: Attract Local (4 Hour Drive Time) to Shop in Eureka Springs
      Goal: Continue to Build a Successful Christmas Festival
    • Christmas 2009
      Eurekasprings.com Christmas Festival
      Santa in the Park
      Living Windows
      Win A Window Promotion
      Advertising
      Your Opportunity
    • Promotions - Festival
      Eurekasprings.com Christmas Festival December 3 – 6th
      43rd Annual Silver Tea
      Annual Christmas Parade
      Lighting of Basin Park
      Christmas Tour of Homes
      Annual Christmas Ball
      Santa’s Brunch at the Crescent
      3rd Annual Ging-Eureka Contest
      Living Windows
      Photos with Santa in Basin Spring Park
    • Santa in the Park
      2-4 PM, Saturdays, Nov 28, Dec 5, 12 & 19
      Photos with Santa in the Park & Judge Roy Beans
      Choirs
      Sing-A-Long’s
      Eureka Springs Band School Band
      Rotary Snow Machine
    • Living Windows
      December 5th, 5 – 7pm
      Live Characters in Windows Creating Holiday Cheer
      “Late Night” shopping
      Guide Produced to Highlight Participating Windows
      Goal: 10 Windows
      Sign Up This Evening!
      Launching During Folk Festival with…
    • Eureka Thyme’s Living Windows
    • Win A Window
      Contest Promotion
      Shoppers View Window in Shop Across from the Courthouse Filled with Great Gifts
      Each Gift is Labeled with Store Name
      The Shopper who has the Closest Dollar Amount to the Window’s Value Wins the WHOLE Window – Visiting Each Store to Get the Right Price
      Prize Value Goal: $2500 Retail
      Prize Awarded: During Christmas Festival
      Launching Folk Festival Weekend
    • Advertising
      Cable
      Print
      Online
      Radio
      Total Cost
    • Advertising - Cable
      Concentrated Marketing
      4 Hour Drive Time
      Little Rock
      Branson/Springfield
      Joplin
      Tulsa
      Fort Smith
      Rogers/Fayetteville
    • Advertising - Print
      Morning News Display Ad
      13 Weeks
      Democrat Gazette (Corridor)
      13 Weeks
      Citizen (Shop Local)
      6 Weeks
    • Advertising - Online
      Facebook Ads
      3 Months
      Google AdWords
      3 Months
      Driving traffic to ShopEurekaSprings.com
    • Advertising - Radio
      KOMC – Branson
      13 Weeks
      KHOZ – Harrison
      13 Weeks
    • Advertising – Total Cost
      Over $21,000
    • Two Opportunities to Participate
      Be a Living Window December 5th
      Participate in the Win A Window Promotion
      $125 for ESDN Members – Become a Member Tonight
      $150 for Non-Members
      PLUS A $25-100 Gift (Retail Price) for the Window
      10% Off TONIGHT ONLY!
      Fee Used for SHOP LOCAL Advertising (Citizen, KESA, KTHS, etc.)
    • Thank You
      Thank you to the Volunteers, ESDN Board, Business Community, and the Grand Central Hotel for Hosting our Christmas Launch Party!