HELP! WHAT DO IBLOG ABOUT?• Lists – people LOVE lists• New Products• Customer Stories• You• Tutorials – How to do something, use something• Tips & Tricks• Reviews• Link Round-Ups• Current Events/About Our Area
HELP! WHAT DO IBLOG ABOUT?• Recommendations• New Staff• Controversial Issues• New Ideas You Have• About Running Your Business• About Your Life – You are LIVING the DREAM
BLOGGING BESTPRACTICES• Research - Follow Blogs in Your Industry• Look at What Your Competitors are Blogging About• Develop a List of Potential Blog Topics• Use Google External Keywords Tool to Find Your Most Searched Keywords• Write What You Know
WHAT MAKES AGREAT BLOG POST?• A Kick Ass Headline – Grab Attention First Thing• An Opening Sentence that Bursts Off the Screen• Break Your Post Into 3 Sections • Introduction – Introduce the topic • Details – Who, What, Why, Where, When • Finalize – Send them off with a wow• Link to internal posts and external posts• Use photographs• Use video
A NOTE ABOUTKEYWORDS• Don’t write strings of keywords – Google will bust you• Write in real sentences just like you were taught in school using keywords• Bold your keyword in your sections and text, but don’t over do that
A NOTE ABOUTIMAGES• Use them• Take your own – show your world• If you use others, credit them• Use multiple images in a post• Need to edit on the fly? PicMonkey.com
TAGS & METADATA – THEDETAILS OF A POST• Title: Include the Title of Post• Meta Description: 160 Character Description of Your Post• Keywords: No More Than 10• Tags: Words Used by Search Engines to Identify Posts
HIT PUBLISH!• Publish Your Post!• Push to Facebook Page, Personal Facebook Profile, Twitter, LinkedIn• Respond to Comments• Establish a Regular Schedule of Blogging – The Key is Consistency to Become an Expert• Let’s Look At Some Lovely Examples!