BLOGGINGFORBUSINESSSPONSORED BY CORNERSTONE BANK,EUREKA SPRINGS DOWNTOWN NETWORK | MAINSTREET EUREKA SPRINGS & THE GENEROU...
WHAT IS A BLOG?• Web + Log = Blog• A site on the web that is continuously updated to give  information or start conversati...
WHY BLOG?   Reasons To Blog   Advantages of a   • Product Info    Blog   • Service Info    • Cheaper than a               ...
HOW MUCH TIMEDOES IT TAKE?• Short posts can take minutes: Photos, updates, statuses• Longer posts can take up to 45 minutes
BLOGGINGPLATFORMS• Wordpress.com – Self Hosted Site• Wordpress.org – Wordpress free site• Blogger• Tumblr• Typepad
HELP! WHAT DO IBLOG ABOUT?• Lists – people LOVE lists• New Products• Customer Stories• You• Tutorials – How to do somethin...
HELP! WHAT DO IBLOG ABOUT?• Recommendations• New Staff• Controversial Issues• New Ideas You Have• About Running Your Busin...
BLOGGING BESTPRACTICES• Research - Follow Blogs in Your Industry• Look at What Your Competitors are Blogging About• Develo...
WHAT MAKES AGREAT BLOG POST?• A Kick Ass Headline – Grab Attention First Thing• An Opening Sentence that Bursts Off the Sc...
A NOTE ABOUTKEYWORDS• Don’t write strings of keywords – Google will bust you• Write in real sentences just like you were t...
A NOTE ABOUTIMAGES• Use them• Take your own – show your world• If you use others, credit them• Use multiple images in a po...
TAGS & METADATA – THEDETAILS OF A POST• Title: Include the Title of Post• Meta Description: 160 Character Description of Y...
GRAMMAR POLICE• Spellcheck• Proof• Fix Mistakes
HIT PUBLISH!• Publish Your Post!• Push to Facebook Page, Personal Facebook Profile,  Twitter, LinkedIn• Respond to Comment...
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Blogging for Business

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Blogging for Business

  1. 1. BLOGGINGFORBUSINESSSPONSORED BY CORNERSTONE BANK,EUREKA SPRINGS DOWNTOWN NETWORK | MAINSTREET EUREKA SPRINGS & THE GENEROUS SUPPORTOF THE EUREKA SPRINGS BUSINESS COMMUNITY
  2. 2. WHAT IS A BLOG?• Web + Log = Blog• A site on the web that is continuously updated to give information or start conversations• Something Google loves
  3. 3. WHY BLOG? Reasons To Blog Advantages of a • Product Info Blog • Service Info • Cheaper than a Newsletter • Become an Expert • Easier to Update • Stay Connected to • Easy to Customers Syndicate
  4. 4. HOW MUCH TIMEDOES IT TAKE?• Short posts can take minutes: Photos, updates, statuses• Longer posts can take up to 45 minutes
  5. 5. BLOGGINGPLATFORMS• Wordpress.com – Self Hosted Site• Wordpress.org – Wordpress free site• Blogger• Tumblr• Typepad
  6. 6. HELP! WHAT DO IBLOG ABOUT?• Lists – people LOVE lists• New Products• Customer Stories• You• Tutorials – How to do something, use something• Tips & Tricks• Reviews• Link Round-Ups• Current Events/About Our Area
  7. 7. HELP! WHAT DO IBLOG ABOUT?• Recommendations• New Staff• Controversial Issues• New Ideas You Have• About Running Your Business• About Your Life – You are LIVING the DREAM
  8. 8. BLOGGING BESTPRACTICES• Research - Follow Blogs in Your Industry• Look at What Your Competitors are Blogging About• Develop a List of Potential Blog Topics• Use Google External Keywords Tool to Find Your Most Searched Keywords• Write What You Know
  9. 9. WHAT MAKES AGREAT BLOG POST?• A Kick Ass Headline – Grab Attention First Thing• An Opening Sentence that Bursts Off the Screen• Break Your Post Into 3 Sections • Introduction – Introduce the topic • Details – Who, What, Why, Where, When • Finalize – Send them off with a wow• Link to internal posts and external posts• Use photographs• Use video
  10. 10. A NOTE ABOUTKEYWORDS• Don’t write strings of keywords – Google will bust you• Write in real sentences just like you were taught in school using keywords• Bold your keyword in your sections and text, but don’t over do that
  11. 11. A NOTE ABOUTIMAGES• Use them• Take your own – show your world• If you use others, credit them• Use multiple images in a post• Need to edit on the fly? PicMonkey.com
  12. 12. TAGS & METADATA – THEDETAILS OF A POST• Title: Include the Title of Post• Meta Description: 160 Character Description of Your Post• Keywords: No More Than 10• Tags: Words Used by Search Engines to Identify Posts
  13. 13. GRAMMAR POLICE• Spellcheck• Proof• Fix Mistakes
  14. 14. HIT PUBLISH!• Publish Your Post!• Push to Facebook Page, Personal Facebook Profile, Twitter, LinkedIn• Respond to Comments• Establish a Regular Schedule of Blogging – The Key is Consistency to Become an Expert• Let’s Look At Some Lovely Examples!
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