Proactive engagement goes beyond meeting basic customer needs by tailoring experiences to each customer. It relies on customer context, personal information, and predictive intelligence to drive conversions and revenue.
During this webinar, Become an eCommerce Standout, industry analyst Diane Clarkson discussed ways to standout in the changing ecommerce world, including:
* What today's customers want
* Why the future of engagement is proactive
* The business benefits of proactive engagement
* Key tools for engagement throughout the customer journey