Sick of the gym-going and healthy-eating New Year’s resolutions that just don’t stick? In 2016, ditch the resolutions of the past and resolve to change up your business’ marketing by implementing these on-trend ideas instead. (Then eat pizza on the couch—you deserve it!) It’s an exciting time for any company. Businesses have the opportunity to try new strategies, roll out new products and generally improve on last year’s efforts. Your marketing tactics are no exception. Let’s take a look.

2. It’s an exciting time for any company. The New Year is
upon us and the possibilities are endless. Businesses
have the opportunity to try new strategies, roll out
new products and generally improve on last year’s
efforts. Your marketing tactics are no exception.
There are plenty of new crazes set to take the
marketing world by storm beyond social media.
Let’s take a look.

3. STEP AWAY FROM
THE PHONES
You’ve heard the accusations about
what technology has done to the social
skills of humans. We are disconnected
with reality, in dire need of a digital
detox. Whether you buy into this
rhetoric or not, there will be distinct
marketing efforts focused on stepping
away from mobile technology, explained
Business 2 Community. There are
restaurants that are already using this
trend to their advantage. Business 2
Community pointed to an LA dining spot
that offers discounts to diners who ditch
their phones at the door. Keep an eye
on this trend when mapping out your
marketing efforts for the New Year.

4. WELL,
NOT TOO FAR
While ditching the mobile phones for some quality face-
to-face time is a cool marketing concept, it does not mean your company should
abandon their mobile efforts entirely. In fact, mobility will also continue to be a big trend
in 2016, according to Chief Marketer. This extends to email marketing efforts, business
apps and mobile advertisements. There will be a specific focus on the creation of apps in
2016 though, explained Chief Marketer, due to the brand loyalty generally tied to app
users. Consumers spend up to three hours a day scrolling through mobile apps on their
smartphones, making app creation a smart investment in the New Year.

5. CREATE
LONG-LASTING
RELATIONSHIPS
As of late there has been a big buzz surrounding the concepts of brand loyalty and customer
engagement. Increasingly, companies have focused on using their marketing efforts to create
dedicated customers and brand advocates, reported HubSpot. The term for these types
of efforts is “relationship marketing.” Businesses should utilize data to create personalized
marketing materials for different consumer bases. These personalized efforts help create
a more intimate experience with your brand. In 2016, mass-target marketing will no longer
cut it. Break down the numbers and craft more personal messages in order to create strong
relationships and better marketing materials.

6. DEPLOY PARADES
OF DRONES & SELF-
DRIVING CARS?!
What a time to be alive. Marty
McFly and Doc. Brown would
be jumping out of their seats at
the idea of marketing drones
and self-driving cars - yet here
we are. According to Business
2 Community, both of these
high-tech devices should be on
marketers’ radars in 2016. The
potential here is very interesting,
from drone customer delivery
to parades of self-driving cars
promoting local attractions. This
trend may be a little far-fetched
but it’s worth watching for the
entertainment value alone.

7. VIDEOS, VIDEOS, VIDEOS.
They are rapidly becoming the most
preferred form of content for marketers.
From their ability to tell quick and enticing
stories to the high customer engagement
rates, in 2016 video content will be a
no-brainer for any marketing strategy.
Chief Marketer reported that native
videos are increasingly becoming highly
sought-after content. A native video is
a piece of video content that “seeks to
enhance the consumer’s experience by
complementing the content and design
of a website,” explained Chief Marketer.
Marketers should focus on implementing
these materials throughout their online
presence. For businesses without the
technological savvy to create high quality
videos, there are plenty of marketing
agencies that can help out with production.

8. Obviously, marketers should keep an eye on
their social media efforts as well. Platforms like
Twitter, Facebook and LinkedIn are great channels to
reach large audiences in a quick and effective manner. As your
business enters the New Year, keep these emerging trends in mind
to stay ahead of the marketing game.

9. Something else we can help you with?
Just ask, cheers@movingtargets.com
We love marketing, we do this every day.

10. Veteran Experience.
Modern Perspective.
Wetakeyour marketing seriously. Ourselves? Not so much.
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