SXSW 2012 #MovInsights

SXSW 2012 #movinsights Twitter: @movag @frankck @felipenovaesMonday, March 26, 12

SXSW 2012 South By Southwest #sxsw Austin, Texas - 09/03 a 18/03 Interatividade + Filme + Música http://www.slideshare.net/sxsw2010/tagged/sxsw2012 #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

SXSW INTERACTIVE 2011 • Participantes: 19,364 (63 países) • Sessões: 935 • Ocupação: 49,185 quartos X 74 hotéis. (10,915 quartos para visitantes internacionais) Sessões X dia: 78 Sessions simultâneas: 8.6 #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 1 Cada um constrói seu próprio SXSW #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Meu SXSW 12 Sessions 4 Festas 2 Kg a mais > Filas < Horas de sono #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 2 , 3 e 4 .Chegue um dia antes. .Leve muitos cartões. .Não se frustre. Você VAI perder coisas imperdíveis. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Dia 1Monday, March 26, 12

Session 1 Does free content cannibalize your paid consulting? @jaybaer, Convince and Convert @Joepulizzi, Content Marketing Institute #sxkimono #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 5, 6 e 7 . “Brands and marketers must now think like journalists. 41% of marketers say content that engages is their biggest challenge”. . Graças à web, as marcas hoje estão vendendo informações antes de serem perguntadas” (Zmot Google Ebook). . 1º Storytelling. 2º Conteúdo. 3º Social media. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 2 The Curators & The Curated #sxcuration Max Linsky, Longform.org Noah Brier, Percolate Maria Popova, Brain Picking Mia Quagliarello, Flipboard David Carr, Colunista, reporter, blogueiro e editor do NY Times #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 8, 9 e 10 . “Great curators, like great editors, aspire to expose people to things they might not have otherwise discovered” (serendipity) . Curators code: a form of labor & intellectual service, but often not treated that way. “Attribute discovery” as “authorship”. . Algumas sessions são práticas e ferramentais. Outras teóricas e abstratas. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 3 Copy Matters: Content Strategy for the Interface #SXContent Dan Zamborini, Contentini Andy Chung, Facebook Tiffani Jones Brown, Facebook Amy Thibodeau, Facebook #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 11, 12 e 13 . Content é design (Mov.blog.br) . Today we are getting more data in the form of text. Humans understand narrative, computer data. . A última palestra do dia é sempre a mais difícil. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Noite #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 4 Community First: Lessons for early stage startups David Noel, Soundcloud Ligaya Tichy, Airbnb Chrysanthe Tenentes, Foursquare Diana Kimball, Expert Novice #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 14 a 19 . “Big role of community management is serving as the voice of the user as company scales”. . Importância de uma voz própria. A história dos CEOs tende a se confundir com a da marca. . “Crisis is an opportunity to build trust. Embrace the tough conversations”. Seja transparente, rápido e consistente em seu discurso (sobre gestão de crises). . “Empathy, authenticity, passion, enthusiasm and written communication. Skills essential for community managers. . “Does my company need a community manager? If you have users, you need.”. . Fuja de seu principal campo de interesse. Se jogue em palestras que não tem a ver com seu core. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 5 How We Do It In Brazil #Gobrazil Willie Taminato, A Casa Alexandre Kavinski, I-Cherry Cristiano Dias, JWT #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 20 e 21 . 2012 é mesmo o ano do mobile? . A nossa realidade ainda é muito diferente dos gringos (orkut, classe c, trolls, lanhouses, concentração de acessos em poucos grandes portais etc). O interesse deles é grande. Http://www.slideshare.net/jwtbrasil/how-we-do-it-in-brazil-sxsw2012-12024447 #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 6 How to personalize without being creepy? #part 2 #sxnotcreepy Mat Harris, Sprout Mark Peters, News International UK (The Sun / The Times) #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 22 . Data é a nova moeda. Se você não pode cobrar dinheiro, você pode ter acesso às informações pessoais dos usuários. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 7 Own the Media or The Media Will Own You #ownmedia Lucas Mello - Ceo da Live Ad Ricardo Mello - Head of consumers channel of Itau Mauro Silva - Dir criativo live ad Cris Monteiro - Head of Pepsi Brazil #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 23, 24 e 25 . “People are no longer only consumers. People are also the media”. . Crie uma cultura digital. . Os clientes não tem uma linha de orçamento própria para investimentos em estratégias digitais. Foco: em resultados. http://www.slideshare.net/LiveSaoPaulo/sxsw-own-the-media-or-the-media-will-own-you #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Case Doritos #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 8 The end of business as usual Brian Solis, author Billy Corgan, Smashing Pumpkins #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 26 a 30 . "The marriage of visual & music is inevitable; music has to be a visual experience" . "Not Gen X, not Gen Y, we are Generation C: Generation Connected!" . "Apple has convinced people theyre being individual by being collective”. . I tweeter therefore I am. Welcome to the egosystem. . Os artistas de hoje devem aprender a construir seus próprios mundos. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 9 Snackable content: working in a bite sized future @evilspinmeister, JESS3 @cassondra, The Curiosity Collective @todd–ames, Nike @marshallk, Plexus Engine #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 31, 32 e 33 . No início de seu negócio, curar conteúdo pode ser mais relevante que vender diretamente (reputação > credibilidade). . Não é a imagem. Não é o texto. Mas como você combina tudo junto (Jess3 e infográﬁcos) . Long form é uma espécie de “retrô cool” (tendência?) #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Trade Show #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 10 Why Advertising agencies should act more like tech startups Rei Inamoto Chief Creative Ofﬁcer at AKQA. #agenciesvsstartups #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 34 e 35 . Quanto mais você cresce, mais tende a piorar a entrega. Mantenha times pequenos. . Simples é fácil de usar, difícil de desenvolver e mais ainda de se cobrar. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#sxsw / #cannes “It started with Yahoo’s and Netscape’s more than a decade ago. Then Google. Then YouTube. Just when Friendster was losing steam, Facebook came along. Twitter struck with 140 characters a couple of years later. Groupon took 2010 by storm. “SXSW é como a versão ao vivo da Instagram reached over 5 millions users in less internet: um monte de ruído & tempo de than 8 months and they only have four employees atenção curto. making that happen. Enquanto SXSW pode ser sobre Not only are these technological advances informar e encontrar a Next Big Thing, o making a massive and fundamental impact on foco de Cannes tem sido sobre how we as human beings live, but also how empurrar essa indústria para frente”. those of us in this small industry of advertising work. To the point where the world’s biggest advertising festival dropped the word http://wedigitalmarketing.wordpress.com/2012/03/18/sxsw-lembra-por-que-cannes-ainda-e-rei/ http://www.fastcocreate.com/1679247/cannes-pov-the-evolution-of-the-idea "advertising" from its name this year.” #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 11 Lets Get Lost: surprise in the social media age Chris Martin, Pandora Todd Pruzan, iCrossing Bill Wasik, Wired Eli Gwynn, OkCupid #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 36, 37 e 38 . “In a world full of the familiar w/ personalization algorithms, friends of friends, there is nothing left to learn or wonder”. . “The web is no longer a place to browse & discover. Its a place to get things done.” . “Pinterest brings back "surprise" to the we” #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Session 12 How to write an RFP for social media Kendal Morris / agency Beth Mulhern / brand @verizon @createdigital @kendallmorris #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

#Insight 39 e 40 . “Define strategy first, measurement after”. . Idéias tangíveis são mais fáceis de aprovar. #movinsights #sxsw @frankck @felipenovaesMonday, March 26, 12

Perguntas?Monday, March 26, 12

SXSW 2013: 08/03 #movinsights @movag @frankck @felipenovaesMonday, March 26, 12

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SXSW 2012 #MovInsights

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SXSW 2012 #MovInsights Presentation Transcript