Mobile Marketing
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Mobile Marketing Educational Presentation

Mobile Marketing Educational Presentation

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Mobile Marketing Presentation Transcript

  • 1. mobilePresented by: Greg Nasto & Nicole Piggott
  • 2. who is mousetrap?• Full service marketing and mobile solutions company• Specialize in mobile applications, communications & marketing• Provide turn-key mobile solutions to a wide range of industries focusing on utilizing today‟s preferred method of communication, mobile.
  • 3. evolution of the cell phoneOriginal „Smart‟ Phone
  • 4. evolution of the cell phoneBriefcase phone
  • 5. evolution of the cell phone Bag phone
  • 6. evolution of the cell phone Brick phone
  • 7. evolution of the cell phoneToday‟s Smart Phones
  • 8. evolution of textingMorse code – Telegraph
  • 9. evolution of texting Telegrams
  • 10. evolution of texting Pagers
  • 11. evolution of texting Texting
  • 12. evolution of social media Bulletin Board
  • 13. evolution of social media Chat Rooms
  • 14. evolution of social media Instant Messenger
  • 15. evolution of social mediaFacebook, Twitter, Myspace
  • 16. caution!The following stats may come as a shock!
  • 17. communication trends•Effective & Efficient – Instant reach! •90% of texts are read within 3mins •95% read within 14mins •98% opened period! •Compared to only 20% of emails viewed in 6.4 hrs• Preferred •Texts are preferred to phone calls- 3:2 • 2010 - 6.1 trillion texts sent • 2011 - 7 trillion texts sent • 2013 – estimated 10 trillion texts sent
  • 18. search & action trends•½ of local web searches are performed by a mobile device (Microsoft) 1/2•70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which lead to action within 1 month (Microsoft)• 71% of smartphone users that see TV, press or online ad, do a mobile search for more information (Google/Ipsos)• Consumers are 51% more likely to purchase from retailers 70% that have mobile-specific websites (Brand Anywhere/Luth Research) ONLY 4.8% of US retailers have a mobile website•35% of leisure travelers and 55% of business travelers usesmartphones (OpenTravel)
  • 19. buying trends• 79% of smartphone users use their phone to help with shopping 74% ultimately making a purchase as a result (Google)• 41% of smartphone owners have made a purchase from their mobile phone (Chadwick Martin Bailey)•It is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011 (InMobi study)•By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (ABI Research)• 56% of people believe mobile can make the shopping experience more enjoyable (Lightspeed Research)
  • 20. marketing trends• Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness, & purchase intent (InsightExpress) 10x’s• Mobile coupons receive 10x higher redemption rates than print coupons (Borrell Associates)• Of people who react to seeing a mobile ad: (Google/Ipsos) - 42% click on the mobile ad - 35% percent visit the advertiser‟s site - 49% percent make a purchaseMobile marketing spending has increased 75% from 2009 expected to reach $2.3 billion by 2013 (InsightExpress)
  • 21. mobile – the benefits• Effective, Efficient, Preferred•Instant communication reach•High value for sponsors• Real-time data capture• Cost effective marketing• High value impressions• Database growth for long term marketing - people don‟t change their mobile numbers• Interactive real-time marketing opportunities• Mobile coupons/promotions• Geo & demographical user info - high targeted marketing• It‟s green!
  • 22. what is mobile? • Tablets/ iPad • Cell Phones • Smartphones • iPod touch
  • 23. revenue opportunitiesSponsorship opportunities •Mobile App & Text Alert Sponsorship•Why? •Mobile coupon redemption rates are 10 times that of print coupons! •Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent •High promotional redemption rate: 15-30% •High value, direct impressions •Real-time data capture •Low cost, high impact marketing •Time sensitive, direct marketing •Geographic and demographical user info
  • 24. social media integration•Social & Mobile complement each other – one can drive the other• Easily incorporate mobile promotions & initiatives into your social media•Social media unique to each business & is great for reputation building & exposure• Build your social presence & following!
  • 25. social media con’t• People recommend companies and buy products they follow: - among active Twitter users who follow at least one company: - 59% are more likely to recommend a company they follow - 58% are more likely to buy a product they follow• Comparison shopping is prevalent: - 59% use social networks to compare prices - 56% do so to talk about sales or specials• Over 50% agreed that people can influence business decisions madeby companies, brands and retailers by voicing opinions on socialnetworking sites
  • 26. applications• Education Mobile Program• Mobile Apps (websites)• Text Communication Services• Text Marketing Solutions • Text Promotions • Text Coupons • Mobile Clubs• Text Surveys/Polling• Interactive Text2Screen• Mobile Sponsorship & more!
  • 27. education mobile programEmergency alerts Text school closings, schedule changes/delays, fire alarms, etcParental notifications Unexcused absences, parent-teacher conferences, report cards, etcCampus Security Notifications Student bullying alertsEvent reminders sports, theater, band, fundraisers, etcSports/Club Notifications Scores & standings, practice times, upcoming eventsInteractive Education Voting & polling, Text2ScreenLive Surveying & FeedbackText Contests & Trivia
  • 28. education mobile programText Closings/ Text Parent Text Unexcused Text Event Alert Text Voting/ Emergencies Communication Absences Polling
  • 29. education mobile program•High Sponsor Value •High value impressions •Direct, low-cost marketing •Capture live data for marketing & database growth •Effective way to reach parents & students •Interactive real-time marketing opportunities •High promotional redemption:15-30% •Geographical & demographical user info • It‟s green!
  • 30. education mobile programText Emergency Alerts Text Event/Fundraiser Text School News Text Sports/Club Alerts
  • 31. mobile apps• Mobile searching continues to increase • Are you mobile friendly?• Push info how people want it - mobile • Mobile users is predicted overtake desktop users by 2015• Mobile searches lead to action! • 70% within 1 hour• Consumers are more likely to buy from you • 51% more likely to purchase from retailers that have mobile-specific websites
  • 32. text communication services• Custom communication programs • Business to business • Internal operational communications • Community alerts & communications• Instantly reach staff or clients with important business information•Make sure your message is read • 98% of texts are read period• Email is becoming increasingly less effective
  • 33. text marketing solutions• Effective! People react to mobile ads: - 42% click on the mobile ad - 35% percent visit the advertiser‟s site - 49% percent make a purchase• Reach people when they are ready to make a decision -70% lead to action within 1 hour• Reach your target market anytime, anywhere - Most people have their phones on them 24/7/365 - It’s our alarm clock!
  • 34. case studies - mousetrap Cold Stone of Royal Oak • Custom Mobile APP •“..I LOVE IT..what an awesome job!” -Leslie Kusek, Franchise Owner • Text Mobile Club – monthly blast • Interactive Contests – submit favorite creation • Low-Opt out rate: 2% on home grown database
  • 35. case studies - mousetrap 2011 ALSD Conference •Interactive Conference & Mobile APP •Event & Session Reminders •Interactive Voting & Polling “The text program was a huge hit this year! …we need to do the program in the future. We’re working on securing sponsors for next year.” -Amanda Verhoff, ALSD “Thank you! Your program really helped out with the reminders at the show.” -Scott Hinzman, ALSD
  • 36. case studies - mousetrap Dr. Marshall - Cats Veterinary Text Appointment Reminders “The Mousetrap Mobile Reminder System has been a valuable asset in reducing our overall operational costs and increasing our patient confirmation efficiency.” -Dr. Dan Marshall, DVM Cats Veterinary
  • 37. questions?
  • 38. mousetrap mobile