The document discusses influential and authentic communication. It emphasizes connecting with audiences through values, emotions, and storytelling. Leaders are advised to frame issues in a compelling way that inspires action, avoid focusing solely on technical problems or targets, and instead promote a shared sense of purpose. Authenticity, vulnerability, and courage are important for leadership. Leaders should find ways to communicate authentically and tap into the power of storytelling to influence and persuade others.

1. Influential & Authentic
Communication
Saskatchewan Medical Association
June 18, 2015

3. Influential and Authentic
• Change and Transformation
• Framing
• Authenticity
• Storytelling
• Your turn
• Flame throwing
• Pitching

6. How do we create change at scale?
Source: Marshall Ganz and Helen Bevan
Shared understanding leads to
Action
Narrative
why?
Strategy
what?

7. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
If we want people to take action, we have to
connect with their emotions through values
action
values
emotion
Source: Marshall Ganz

10. https://www.youtube.com/watch?v
=l5Tw0PGcyN0
Blind man framing video

11. “I have a dream”
“The evidence tells us ….”

12. @tweetvandijk

14. “the most common cause of failure in
leadership is produced by treating
adaptive challenges as if they were
technical problems.”
Ron Heifetz

16. Example
(will show 2 clips and debrief after each)
I show two clips:
1) Where a person is not inspirational
2) Where a person is inspirational

17. Questions: First Presentation
• Did she inspire you?
• Did you feel like you wanted to join?
• Did she tap into emotion?
• What are some ideas you have that she could
improve upon?

18. Question: Second Presentation
• Did she inspire you?
• Did you feel like you wanted to join?
• Did she tap into emotion?
• What are some ideas you have that she could
improve upon?

19. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Avoiding “de facto” purpose
• What leaders pay attention to matters to staff, and consequently
staff pay attention to that too
• Shared purpose can easily be displaced by a “de facto” purpose:
 hitting a target
 reducing costs
 reducing length of stay
 eliminating waste
 completing activities within a timescale
 complying with an inspection regime
• If purpose isn’t explicit and shared, then it is very easy for
something else to become a de facto purpose in the minds of the
workforce
Source: Delivering Public Services That Work: The Vanguard Method in the Public Sector

20. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The power of shared purpose:
‘I think it’s been successful because it’s a unifying program, it’s one of the few
things that we’ve done that hasn’t been just a doctor thing, or just a nurse thing,
it’s involved the doctors and the nurses together.’
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3704826/

21. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leaders who
focus on meaning also
get compliance,
without focusing on it
@JeremyScrivens

22. Framing
“People change what
they do less because
they are given
analysis that shifts
their thinking than
because they are
shown a truth that
influences their
feelings.”
(John P Kotter (2002), The Heart of Change)

25. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Framing
… is the process by which leaders construct,
articulate and put across their message in a powerful
and compelling way in order to win people to their
cause and call them to action.
Snow D A and Benford R D (1992)

28. https://www.youtube.com/watc
h?v=CNhYbJbqg-Y

31. Framing Dilemma
• What is the SMA current storyline/narrative?
• Is there a situation that you would like to
change?
• How can you flip it into a more actionable and
engaging frame?

32. Source: www.reframe.thnk.org
I FEEL TORN IN
MULTIPLE
DIRECTIONS

33. Source: www.reframe.thnk.org
SPAN A WIDE NET
AND GOOD THINGS
WILL COME

34. Source: www.reframe.thnk.org
I FEEL TORN IN
MULTIPLE
DIRECTIONS
SPAN A WIDE
NET AND
GOOD THINGS
WILL COME

35. Framing Dilemma
• What is the SMA current storyline/narrative?
• What are you struggling with?
• How can you flip it into a more actionable and
engaging frame?

36. Authentic Communication
Leader

37. Authenticity
Fake, Corrupt, doubtful, false,
implausible, improbable, incredible,
invalid, unlikely, unreliable,
untrustworthy, counterfeit

38. https://www.ted.com/talks/brene_brown_on
_vulnerability?language=en#t-7478

39. Courage
Compassion
Connection
Vulnerability
@brenebrown

40. Discussion
• When do you feel you can’t be authentic?
• Under what circumstances can you be most
authentic?
• How can you move to being more authentic in
your leadership roles?

41. The single most effective tool a
leader has to persuade and influence
other people is story.
Howard Gardner
Harvard School of Education

42. Good Stories ...
• Tap into emotion
• Are universal
• Are relevant
• Are never completely told

46. Think first of what I want my audience to do, what action I
want them to take
Then I consider what I need them to think and/or
feel to compel them to take that action
Then I determine what message I can give them to
get them to think or feel that way
And finally, I find or develop an appropriate story
to help foster any and all of the above
Your Questions

47. Practice – Team Up

50. Know your garden.
It is time to speak your truth.
Create your community.
Be good to each other.
And do not look outside yourself for
your leader.
Hopi Elders Prophecy, 2000

51. References
• https://www.youtube.com/watch?v=mKakxNRxe6g
• Brene Brown: The Power of Vulnerability
• http://www.ted.com/talks/nancy_duarte_the_secret_structur
e_of_great_talks
• https://hbr.org/2005/01/whats-your-story
• https://www.youtube.com/watch?v=u4ZoJKF_VuA (Simon
Sinek)
• https://blog.bufferapp.com/science-of-storytelling-why-
telling-a-story-is-the-most-powerful-way-to-activate-our-
brains
• http://www.sparkol.com/blog/8-classic-storytelling-
techniques-for-engaging-presentations/