Case study

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Case study

  1. 1. How to solve a case study!! Gaurav Sharma MBA Second Year
  2. 2. What is a case? <ul><li>Description of an Enterprise </li></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Internal Operations </li></ul></ul><ul><li>Cases do not have full information, but enough information </li></ul><ul><ul><li>Reasonable assumptions </li></ul></ul>
  3. 3. Is all the case information Imp! <ul><li>No </li></ul><ul><li>As a manager you will be bombarded with information </li></ul><ul><li>Manager’s job </li></ul><ul><ul><li>Separate Wheat from chaff </li></ul></ul><ul><ul><li>Deal with uncertainty </li></ul></ul>
  4. 4. How to begin solving the case <ul><li>Read the Case </li></ul><ul><li>Prepare a List of the major opportunities before the company, and the problems faced by the company </li></ul><ul><li>Multiple solutions might be possible, so analyze them and choose the best one </li></ul><ul><li>Tell how will you implement the solution </li></ul>
  5. 5. Tools to help you… <ul><li>Note the Important Points </li></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><ul><li>Competitors </li></ul></ul></ul><ul><ul><ul><li>Economic Conditions </li></ul></ul></ul><ul><ul><li>Internal Problems </li></ul></ul><ul><ul><li>SWOT </li></ul></ul><ul><ul><ul><li>Strength </li></ul></ul></ul><ul><ul><ul><li>Weakness </li></ul></ul></ul><ul><ul><ul><li>Opportunity </li></ul></ul></ul><ul><ul><ul><li>Threat </li></ul></ul></ul>
  6. 6. Thanks …
  7. 7. For this case study…
  8. 9. SWOT Analysis <ul><li>Strength </li></ul><ul><ul><li>Sources of strength for the company </li></ul></ul><ul><ul><li>Cost, Skill, patents, Consumer Loyalty, etc. </li></ul></ul><ul><li>Weakness </li></ul><ul><ul><li>Areas of Vulnerability for the Company </li></ul></ul><ul><li>Opportunity </li></ul><ul><li>Threats </li></ul>
  9. 10. Segmentation <ul><li>Dividing the market into distinct meaningful groups of buyers who can be served differently. </li></ul><ul><li>Bases for segmentation </li></ul><ul><ul><li>Geographic </li></ul></ul><ul><ul><li>Demographic etc. </li></ul></ul>
  10. 11. Targeting

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