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Iain Ross




Iain Ross: ‘Strategic-Creative-Resource’
Iain Ross
    Motorvated
    Creative




Iain Ross: ‘Strategic-Creative-Resource’
Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
Iain Ross                              Hello...
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative...
Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
15years
    Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
15years
    Iain Ross
    Motorvated
    Creative
    Work...


                                           of automotive
 ...
15years
    Iain Ross
    Motorvated
    Creative
    Work...


                                           of automotive
 ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategi...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Brand experiences:
    Motorvated
    Creative
    Work...                         ...
Iain Ross                              Case histories:
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-C...
Iain Ross                              Case histories:
    Motorvated
    Creative
    Work...                            ...
Mercedes-Benz
    Iain Ross
    Motorvated
    Creative
    Work...


                                           (Europe)
...
Automotive
    Mercedes-Benz                          1.
                                           1

    Refocusing a Ge...
Automotive
    Mercedes-Benz




                                           Launch of the iconic A-Class...




Iain Ross:...
Automotive
    Mercedes-Benz




    BTL                                    Turning convention
                           ...
Defining, creating and upholding a brand photographic vision...

    Automotive
    Mercedes-Benz




Iain Ross: ‘Strategic...
Raising the quality bar in the studio...

    Automotive
    Mercedes-Benz




Iain Ross: ‘Strategic-Creative-Resource’
...and on locations all over the world

    Automotive
    Mercedes-Benz




Iain Ross: ‘Strategic-Creative-Resource’
Automotive                             12 international awards for the
    Mercedes-Benz
                                 ...
Automotive
    Mercedes-Benz


    CL Coupé...




Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Mercedes-Benz


    The
    ‘Back to Earth’
    launch
    platform




Iain Ross: ‘Strategic-Creative-Reso...
Toyota (Europe)
    Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Toyota
                                           2

    Steering the biggest
    automotive brand
    in t...
Automotive
    Toyota


    Launching
    the flagship
    Avensis...




Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Toyota


    Breaking the
    advertising
    mould...

    ‘Quality
    speaks for
    itself’


Iain Ross...
Automotive
    Toyota


    Hilux
    model brand
    positioning
    campaign:

    Reinvigorating
    a living 4x4
    l...
Automotive
    Toyota



    Reputation
    restored...




Iain Ross: ‘Strategic-Creative-Resource’
www.toyota.co.uk




    Automotive
    Toyota


    Tactical sales
    campaign:

    Turning
    strategic
    thinking ...
Automotive
    Toyota


    Creative
    thought as
    a catalyst
    for sales
    success




Iain Ross: ‘Strategic-Cre...
Automotive
    Toyota




    Toyota Prius:

    Launching the
    most important car
    on the planet...

Iain Ross: ‘St...
Automotive
    Toyota


    Changing the
    global mindset
    forever:

    The future
    ‘Starts’ here.
    Prius, an ...
Automotive
    Toyota




    1 Pan-European literature system:
    - 14 markets
    - 19 language versions
    - 6 global...
Automotive
    Toyota


    Consumer
    touch points...

    Design details
    that make
    the
    difference


Iain R...
Photographic look, tone, feel...

    Automotive
    Toyota




Iain Ross: ‘Strategic-Creative-Resource’
...defined

    Automotive
    Toyota




Iain Ross: ‘Strategic-Creative-Resource’
...created

    Automotive
    Toyota




Iain Ross: ‘Strategic-Creative-Resource’
...and delivered.

    Automotive
    Toyota




Iain Ross: ‘Strategic-Creative-Resource’
Maserati (Global)
    Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Maserati                               3

    Retraining an Italian
    thoroughbred...
    - Brand vision
...
Automotive
    Maserati



    A new vision
    in the
    studio...




Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Maserati


    And out
    on location




Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Maserati


    BTL

    TTL

    ATL

    applications...


Iain Ross: ‘Strategic-Creative-Resource’
Automotive
    Maserati




                                           Sensual,
                                          ...
PA G E   07   1.   THE PRODUC T
                                                                                          ...
Iain Ross: ‘Strategic-Creative-Resource’
Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
Thank you
    Iain Ross
    Motorvated
    Creative
    Work...




Iain Ross: ‘Strategic-Creative-Resource’
Thank you
    Iain Ross
    Motorvated
    Creative
    Work...




                                           I hope you ...
Thank you
    Iain Ross
    Motorvated
    Creative
    The work...




                                           I hope ...
Thank you
    Iain Ross
    Motorvated
    Creative
    The work...




                                           I hope ...
Thank you
    Iain Ross
    Motorvated
    Creative
    The work...



    Iain Ross
    Wellington House
    7 Hemingford...
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Iain Ross Motorvated Creative Work Case Studies X3 Copy

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  1. 1. Iain Ross Iain Ross: ‘Strategic-Creative-Resource’
  2. 2. Iain Ross Motorvated Creative Iain Ross: ‘Strategic-Creative-Resource’
  3. 3. Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  4. 4. Iain Ross Hello... Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  5. 5. Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  6. 6. 15years Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  7. 7. 15years Iain Ross Motorvated Creative Work... of automotive experience Iain Ross: ‘Strategic-Creative-Resource’
  8. 8. 15years Iain Ross Motorvated Creative Work... of automotive experience shown in 5 mins... Iain Ross: ‘Strategic-Creative-Resource’
  9. 9. Iain Ross Brand experiences: Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  10. 10. Iain Ross Brand experiences: Motorvated Creative Work... - Audi Iain Ross: ‘Strategic-Creative-Resource’
  11. 11. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz Iain Ross: ‘Strategic-Creative-Resource’
  12. 12. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart Iain Ross: ‘Strategic-Creative-Resource’
  13. 13. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart - Maybach Iain Ross: ‘Strategic-Creative-Resource’
  14. 14. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart - Maybach - Toyota Iain Ross: ‘Strategic-Creative-Resource’
  15. 15. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart - Maybach - Toyota - Lexus Iain Ross: ‘Strategic-Creative-Resource’
  16. 16. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart - Maybach - Toyota - Lexus - Bentley Iain Ross: ‘Strategic-Creative-Resource’
  17. 17. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart - Maybach - Toyota - Lexus - Bentley - Maserati Iain Ross: ‘Strategic-Creative-Resource’
  18. 18. Iain Ross Brand experiences: Motorvated Creative Work... - Audi - Mercedes-Benz - Smart - Maybach - Toyota - Lexus - Bentley - Maserati - Renault Iain Ross: ‘Strategic-Creative-Resource’
  19. 19. Iain Ross Case histories: Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  20. 20. Iain Ross Case histories: Motorvated Creative Work... Mercedes-Benz Toyota Maserati Iain Ross: ‘Strategic-Creative-Resource’
  21. 21. Mercedes-Benz Iain Ross Motorvated Creative Work... (Europe) Iain Ross: ‘Strategic-Creative-Resource’
  22. 22. Automotive Mercedes-Benz 1. 1 Refocusing a German automotive giant... - Brand vision - Literature systems - Design - Art direction - Advertising - Digital - Photographic vision - Photographic production - Centralised print production - Motorshows - Exhibition Iain Ross: ‘Strategic-Creative-Resource’
  23. 23. Automotive Mercedes-Benz Launch of the iconic A-Class... Iain Ross: ‘Strategic-Creative-Resource’
  24. 24. Automotive Mercedes-Benz BTL Turning convention upside down... TTL right through the communications ATL process Iain Ross: ‘Strategic-Creative-Resource’
  25. 25. Defining, creating and upholding a brand photographic vision... Automotive Mercedes-Benz Iain Ross: ‘Strategic-Creative-Resource’
  26. 26. Raising the quality bar in the studio... Automotive Mercedes-Benz Iain Ross: ‘Strategic-Creative-Resource’
  27. 27. ...and on locations all over the world Automotive Mercedes-Benz Iain Ross: ‘Strategic-Creative-Resource’
  28. 28. Automotive 12 international awards for the Mercedes-Benz launch programme of the CL Coupé Iain Ross: ‘Strategic-Creative-Resource’
  29. 29. Automotive Mercedes-Benz CL Coupé... Iain Ross: ‘Strategic-Creative-Resource’
  30. 30. Automotive Mercedes-Benz The ‘Back to Earth’ launch platform Iain Ross: ‘Strategic-Creative-Resource’
  31. 31. Toyota (Europe) Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  32. 32. Automotive Toyota 2 Steering the biggest automotive brand in the world... - Brand vision - Brand identity/Brand guidelines - Literature systems - Design & Art direction - Advertising & POS - Digital - Photographic vision & production - Centralised print production - Motorshows/Exhibitions Iain Ross: ‘Strategic-Creative-Resource’
  33. 33. Automotive Toyota Launching the flagship Avensis... Iain Ross: ‘Strategic-Creative-Resource’
  34. 34. Automotive Toyota Breaking the advertising mould... ‘Quality speaks for itself’ Iain Ross: ‘Strategic-Creative-Resource’
  35. 35. Automotive Toyota Hilux model brand positioning campaign: Reinvigorating a living 4x4 legend Iain Ross: ‘Strategic-Creative-Resource’
  36. 36. Automotive Toyota Reputation restored... Iain Ross: ‘Strategic-Creative-Resource’
  37. 37. www.toyota.co.uk Automotive Toyota Tactical sales campaign: Turning strategic thinking into emotional solutions... Iain Ross: ‘Strategic-Creative-Resource’
  38. 38. Automotive Toyota Creative thought as a catalyst for sales success Iain Ross: ‘Strategic-Creative-Resource’
  39. 39. Automotive Toyota Toyota Prius: Launching the most important car on the planet... Iain Ross: ‘Strategic-Creative-Resource’
  40. 40. Automotive Toyota Changing the global mindset forever: The future ‘Starts’ here. Prius, an idea that cannot wait... Iain Ross: ‘Strategic-Creative-Resource’
  41. 41. Automotive Toyota 1 Pan-European literature system: - 14 markets - 19 language versions - 6 global creative awards - Countless budgetary savings... Iain Ross: ‘Strategic-Creative-Resource’
  42. 42. Automotive Toyota Consumer touch points... Design details that make the difference Iain Ross: ‘Strategic-Creative-Resource’
  43. 43. Photographic look, tone, feel... Automotive Toyota Iain Ross: ‘Strategic-Creative-Resource’
  44. 44. ...defined Automotive Toyota Iain Ross: ‘Strategic-Creative-Resource’
  45. 45. ...created Automotive Toyota Iain Ross: ‘Strategic-Creative-Resource’
  46. 46. ...and delivered. Automotive Toyota Iain Ross: ‘Strategic-Creative-Resource’
  47. 47. Maserati (Global) Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  48. 48. Automotive Maserati 3 Retraining an Italian thoroughbred... - Brand vision - Strategic photographic vision - Photographic production - Design - Art direction - Advertising - Digital Iain Ross: ‘Strategic-Creative-Resource’
  49. 49. Automotive Maserati A new vision in the studio... Iain Ross: ‘Strategic-Creative-Resource’
  50. 50. Automotive Maserati And out on location Iain Ross: ‘Strategic-Creative-Resource’
  51. 51. Automotive Maserati BTL TTL ATL applications... Iain Ross: ‘Strategic-Creative-Resource’
  52. 52. Automotive Maserati Sensual, emotional, luxurious... Iain Ross: ‘Strategic-Creative-Resource’
  53. 53. PA G E 07 1. THE PRODUC T PERFECT BALANCE OF ELEGANCE AND SPORTINESS.............................................. 07 A B OA R D. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 T H E Q UAT T R O P O R T E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 T H E Q UAT T R O P O R T E S P O R T G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 T H E Q UAT T R O P O R T E E X E C U T I V E G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 PA G E 32 2. PERSONALISATION O F F I C I N E A L F I E R I M A S E R AT I P R O G R A M M E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 PA G E 36 3. TECHNIC AL SPECIFIC ATIONS PA G E 38 4. SERVICES M A S E R A T I Q U A T T R O P O R T E ONE-TO-ONE TEST DRIVE.................................................................................. 38 A S S I S TA N C E A N D M A I N T E N A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 FINANCE AND INSURANCE SERVICE.................................................................... 42 PA G E 44 5. MASERATI WORLD P E R S O N A L D E L I V E R Y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 I N T E R N E T A N D C A R C O N F I G U R AT O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 M A S E R AT I E V E N T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 RACING........................................................................................................... 47 M A S E R AT I M A S T E R D R I V I N G C O U R S E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 PA G E 50 6. CONTAC TS CALL CENTRE................................................................................................... 50 M A S E R AT I A C R O S S T H E W O R L D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 I N T E R N E T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 EMAIL............................................................................................................. 51 Automotive Maserati Catwalk king... 1 THE PRODUC T CONCEPT AND TECHNOLOGY M D S T R A N S M I S S I O N - O N E G E A R B OX , T WO S O U L S The six-speed electro-hydraulic Maserati DuoSelect (MDS) transmission system is one of disable it, however, all he has to do is hit a button on the central console. This gives the the Quattroporte’s finest innovative features. On ignition, the system selects the automatic kind of responsiveness required by the sportier driving style. There is no clutch pedal, of driving mode which offers smooth, rapid gear changing combined with top class course, and the hill holder function makes hill-starts a breeze too. responsiveness. This means that the driver can relax and appreciate the comfort and P E R F E C T LY B A L A N C E D D Y N A M I C H A N D L I N G C O U R T E S Y O F convenience of the car without having to worry about manually shifting gears. There OPTIMAL WEIGHT DISTRIBUTION are none of the usual disadvantages associated with a normal torque converter either: the engine is wonderfully responsive and starts every time from cold with incredibly smooth The Quattroporte is more than just a classic flagship car, however. It is a brilliant high upward gear changing. As if that where not enough, the Maserati MDS can also offer a performance car that handles nimbly and offers top-flight occupant safety in all much sportier kind of drive too. Using the paddles mounted on the steering column, the conditions. The secret of the Quattroporte’s brilliance lies in its 47% front-53% rear driver can override the automatic mode without actually deactivating it. if he wants to weight distribution, unique in its segment, maximising traction and acceleration thrust. THE PRODUCT 15 M A S E R AT I Q UAT T R O P O R T E 1 THE PRODUC T CONCEPT AND TECHNOLOGY A B O A R D - A C O C O O N - L I K E H AV E N O F S U M P T U O U S L E AT H E R A N D P R E C I O U S W O O D S T he Maserati Quattroporte’s cabin combines sumptuous handcrafted elegance speacial Easy Entry system feature which raises the steering column and slides back the with the space and comfort of a car designed to confidently eat up the miles seat to facilitate getting into and out of the car. Just as much attention has been lavished on long journeys. It boasts a wonderfully luxurious functionalism with the on the power-adjustable rear seats too. In fact, the passenger seated on the right in the controls laid our ergonomically to ensure that the driver has them easily to hand and rear just has to touch a button to slide the front passenger seat forward (up to 22cm) for eye at all times without detracting from the comfort of the front and rear passengers. extra legroom. The cabin ambience and colours are exceptionally warm, giving a sense The Quattroporte also offers power-adjustable front seats with 14 different possible positions of cocoon-like protection, thanks to the use of deluxe woods, leathers (by Poltrona Frau, as standard. The driver’s seat, which also has three different memorised settings, boasts a stunningly soft and exclusive) and other deluxe materials that the client can pesonilse. THE PRODUCT 19 M A S E R AT I Q UAT T R O P O R T E Iain Ross: ‘Strategic-Creative-Resource’
  54. 54. Iain Ross: ‘Strategic-Creative-Resource’
  55. 55. Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  56. 56. Thank you Iain Ross Motorvated Creative Work... Iain Ross: ‘Strategic-Creative-Resource’
  57. 57. Thank you Iain Ross Motorvated Creative Work... I hope you liked the work... Iain Ross: ‘Strategic-Creative-Resource’
  58. 58. Thank you Iain Ross Motorvated Creative The work... I hope you liked the work... Other examples of non automotive brand work available upon request Iain Ross: ‘Strategic-Creative-Resource’
  59. 59. Thank you Iain Ross Motorvated Creative The work... I hope you liked the work... Other examples of non automotive brand work available upon request Iain Ross Iain Ross: ‘Strategic-Creative-Resource’
  60. 60. Thank you Iain Ross Motorvated Creative The work... Iain Ross Wellington House 7 Hemingford Road I hope you liked the work... St. Ives Cambridgeshire PE27 5HE E. i.ross62@ntlworld.com Other examples of non automotive brand work available upon request M. 07887 821 725 Iain Ross T. 01480 467 845 Iain Ross: ‘Strategic-Creative-Resource’
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