”Motivation is not something a
person does to another, it is
something that you do for
yourself”

“People often say that
m...
Type of motivation

Low

Commitment, welfare, development

High
Controlled motivation

Demotivation

Must/Have to

Should

Autonomous motivation

Important/correct

That´s who I am

Flow
Controlled motivation

Demotivation

Must/Have to

Competence

Should

Autonomous motivation

Important/correct

Relatedne...
EURO RSCG WORLDWIDE

MILLENNIALS:
The Challenger
Generation

Vol. 11, 2011

Relatedness
”The urge to get better
at stuff”

Competence

!"#$%&'$(&#)*+'&),!

Were you better today,
than yesterday?
I can accept losing

but I can´t accept not trying
Autonomy

!"#$%&''#((&)'$*#(#+),&-($&.$*-&(*$,-$/")(*#$,"#$0-+'12$
&(/'31&(*$"-0$0#$0-+4$)(1$/-(.3%#5$63+$&(13.,+7$8$
&(1#...
Build behavioral codes in the
organization that supports
autonomy and competence along
with relatedness.
My bullet point
- Build a culture thats supports the human needs
High

Activity

Role model
Business manager
Strategist
Change agent
People manager

Motivating
leadership

Performance man...
Motivational
Motivational
Motivational
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Motivational

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Motivational

  1. 1. ”Motivation is not something a person does to another, it is something that you do for yourself” “People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily.”
  2. 2. Type of motivation Low Commitment, welfare, development High
  3. 3. Controlled motivation Demotivation Must/Have to Should Autonomous motivation Important/correct That´s who I am Flow
  4. 4. Controlled motivation Demotivation Must/Have to Competence Should Autonomous motivation Important/correct Relatedness That´s who I am Flow Autonomy
  5. 5. EURO RSCG WORLDWIDE MILLENNIALS: The Challenger Generation Vol. 11, 2011 Relatedness
  6. 6. ”The urge to get better at stuff” Competence !"#$%&'$(&#)*+'&),! Were you better today, than yesterday?
  7. 7. I can accept losing but I can´t accept not trying
  8. 8. Autonomy !"#$%&''#((&)'$*#(#+),&-($&.$*-&(*$,-$/")(*#$,"#$0-+'12$ &(/'31&(*$"-0$0#$0-+4$)(1$/-(.3%#5$63+$&(13.,+7$8$ &(1##12$#9#+7$&(13.,+7$8$0-3'1$1-$0#''$,-$'#)+($:+-%$,"#%$ )(1$)1);,$,-$,"#%5$!"#$#<,#(1#1$#+)$-:$,"#$=)=7$=--%#+.$ &.$1+)0&(*$,-$)$/'-.#5 Let´s get past the ideology with carrots and sticks. AutonomyThe desire to be self directed
  9. 9. Build behavioral codes in the organization that supports autonomy and competence along with relatedness.
  10. 10. My bullet point - Build a culture thats supports the human needs
  11. 11. High Activity Role model Business manager Strategist Change agent People manager Motivating leadership Performance manager Micromanaging Leadership by carrot & sticks Reacts only when things gone wrong Avoids involvement Low Low Efficency High

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