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Anchorman 2
 

Anchorman 2

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Anchorman 2

Anchorman 2

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    Anchorman 2 Anchorman 2 Presentation Transcript

    • WHAT ANCHORMAN 2 DID IS KIND OF A BIG DEAL. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • SO ANCHORMAN 2 JUST CAME OUT. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • And aside from the AMAZING MUSTACHE QUALITY, GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • I think there are some really really important lessons to be learned here. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • The producers did a lot of the things that we’ve come to expect from a major motion picture release: GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • TRAILERS GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • A BRANDED TUMBLR GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • TONS OF FACEBOOK TABS GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • But, where ANCHORMAN 2 differentiated itself was in the other stuff they did. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • Unless you’ve been hiding under a wheel of cheese, GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • You’ll notice that RON BURGUNDY has been appearing in all kinds of places over the last few months. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • SELLING CARS GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • INTRODUCING A NEW LINE OF SCOTCH GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • APPEARING IN LOCAL NEWS GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • AND TONS OF WEB-ONLY EXCLUSIVE MATERIAL. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • Now, this is not the same as “behind the scenes” footage. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • What makes this different... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • is that they’re not just using pre-existing assets. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • They’re taking a core asset (WILL FERRELL) GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • and investing the time and money. + GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • to create BRAND NEW PIECES OF CONTENT... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • that they can customize and target AT ANY SEGMENT OF THEIR AUDIENCE. GARY VAYNERCHUK
    • And executionally, it’s actually really smart. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • For example: GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • When they had RON analyze the Australian election, GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • the first and obvious thing it did was it inject him directly into the Australian market. -crikey! GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • Where it gets fun is that this content is immediately picked up by a broader audience... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • as it hits sites like FACEBOOK and REDDIT (just because it’s cool). ! GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • “We’ve kind of gotten into different pockets of the audience that we never would have reached through Ron’s appearances.”* *(Well said, Will.) GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • GUYS, THIS IS NEW. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • I’VE ALWAYS SAID THAT everybody is a media company. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • And now, even media companies ARE BECOMING MEDIA COMPANIES. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • They’re not just taking existing assets and repurposing them into commercials and trailers. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • What they’re doing is using resources to make BRAND NEW PIECES OF CONTENT GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • that EXTEND the life of the movie outside of the theater. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • This includes the “normal stuff” we talked about earlier. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • For example, in one of the Facebook games, SCOTCH-TOSS, they didn’t do the easy thing and use lines from the movie, GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • They brought Will Ferrell into a studio and recorded new content to go along with the game. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • It’s not often a major production company treats their IP* this way. *intellectual property GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • They’ve changed what it means to be a movie. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • It’s no longer enough to produce a two-hour product, market it with some trailers, and call it a day. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • They’ve removed the barrier to getting extra content. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • It used to be that you had to buy the DVD, (after seeing the movie, mind you) GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • But Paramount is just offering all of this stuff UP-FRONT! GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • Because video is their primary product, (they’re making a movie, after all) GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • this kind of content is basically AS VALUABLE AS THEIR CORE PRODUCT. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • It’s getting eyeballs. It’s generating ad revenue. IT’S MAKING YOU LAUGH. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • Unlike the movie itself, GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • It can reach more people in the places they’re already consuming content. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • In the past, diehard fans would have to wait for some cross-promotional event... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • or, if they were really lucky, maybe they’d get a spin off... (that didn’t even have the same actors) GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • but here, Anchorman 2 is straight up giving you more of what you want with NO CAVEATS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • And the room for expansion is LIMITLESS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • All they need to do is put Ron in a new situation... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • CNN? GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • that makes sense for a news anchor.... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • THE TODAY SHOW? GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • and they instantly get the combination of exposure and new viral content. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • JAPANESE NEWS? GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • As long as they’re smart, and avoid product placement for the sake of product placement. GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • All Ron needs to do is show up, GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • and the story of ANCHORMAN 2 continues... GARY VAYNERCHUK GARYVAYNERCHUK.COM
    • THE POSSIBILITIES ARE ENDLESS. GARY VAYNERCHUK GARYVAYNERCHUK.COM