Designing Fresh Experiences
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Designing Fresh Experiences

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Users no longer want to be marketed and sold to. So what do they want? ...

Users no longer want to be marketed and sold to. So what do they want?

This presentations reviews digital design interactions that have become standard, and inspire you with new trends on user experience and interaction design strategy.

Learn what’s current, expected, and unexpected in today’s interactions on the web.

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Designing Fresh Experiences Presentation Transcript

  • 1. DESIGNING FRESH EXPERIENCES THAT MOTIVATE USERS@Motivate_Design | motivatedesign.com
  • 2. INTRO TONY JULIA EXPERIENCE DESIGN DIRECTOR SENIOR EXPERIENCE DESIGNER MOTIVATE DESIGN MOTIVATE DESIGN PART-TIME LECTURER BBA DESIGN AND MANAGEMENT DESIGN AND MANAGEMENT SCHOOL OF DESIGN STRATEGIES SCHOOL OF DESIGN STRATEGIES PARSONS THE NEW SCHOOL FOR DESIGN PARSONS THE NEW SCHOOL FOR DESIGN @TonyBrinton @juliaesloan DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 2
  • 3. USER EXPERIENCE DESIGN Made by envis precisely http://envis-precisely.com Based on the Disciplines of User Experience by Dan Saffer (2008) DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 3
  • 4. BRIEF HISTORY• In the beginning of the web, we werent really designing so much for people as machines.• 2005 onward design became more personal and emotional “We hadnt yet learned to be ourselves” -Aarron Walter, Director of UX, MailChimp DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 4
  • 5. SOME MOVEMENTS THAT ARE HELPING HUMANIZE THE EXPERIENCE: DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 5
  • 6. design for emotion DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 6
  • 7. USEFUL VS. DELIGHTFUL DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 7
  • 8. WHY SETTLE FOR USABLE? DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 8
  • 9. simplicity DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 9
  • 10. SIMPLICITY DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 10
  • 11. storytelling DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 11
  • 12. STORYTELLING DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 12
  • 13. content is king DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 13
  • 14. CLEAR VALUE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 14
  • 15. context is god DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 15
  • 16. CONTEXTUAL CTAs AND PROGRESSIVE PROFILINGCONVERSION #1 CONVERSION#2 WHITE PAPER WHITE PAPER DOWNLOAD YOUR WELCOME BACK TONY! GETTING STARTED ETHNOGRAPHY 2.0 — FREE WHITEPAPER WITH ETHNOGRAPHY DEEPER INSIGHTS DOWNLOAD YOUR FIRST NAME FREE WHITEPAPER DOWNLOAD NOW DOWNLOAD NOW WHAT’S YOUR BIGGEST RESEARCH CHALLENGE? LAST NAME EMAIL COMPANY DOWNLOAD NOW YOUR ROLE DOWNLOAD NOW DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 16
  • 17. gradual engagement DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 17
  • 18. GRADUAL ENGAGEMENT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 18
  • 19. DESIGN FOR PEOPLE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 19
  • 20. EXPERIENCES THAT “POP” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 20
  • 21. EXPERIENCES THAT “POP” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 21
  • 22. EXPERIENCES THAT “POP” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 22
  • 23. SKEUOMORPHISM DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 23
  • 24. SKEUOMORPHISM DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 24
  • 25. CLEAR & “HONEST” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 25
  • 26. SIMPLE DESIGN DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 26
  • 27. NEXT GENERATION THERMOSTAT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 27
  • 28. LESS IS MORE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 28
  • 29. REMOVING VISUAL CLUTTER DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 29
  • 30. STORYTELLING DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 30
  • 31. SIMPLE, CLEAR, BOLD DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 31
  • 32. LIMITING CONTENT ON SCREEN DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 32
  • 33. LIMIT CHOICES DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 33
  • 34. DESIGNING FOR MOBILE CONTEXT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 34
  • 35. INVITATION ONLY... DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 35
  • 36. TIME, CURIOSITY AND CURATED CONTENT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 36
  • 37. CLEVER INTERACTIONS DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 37
  • 38. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 38
  • 39. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 39
  • 40. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 40
  • 41. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 41
  • 42. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 42
  • 43. THANK YOU‣ Questions?