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Mobile Revolution - MobileMarch-2011
 

Mobile Revolution - MobileMarch-2011

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Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation. ...

Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation.

Group brainstorm by Mobile TC user group, presentation curated by Peter Pascale and Ron Lancaster, and made available for others to deliver and reuse.

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  • Ciao

    Mio caro amico gentile come stai di là spero tutto bene con te io sono Julia Samuel mi imbatto il tuo profilo oggi dal www.slideshare.net e laterale dis scriverti spero di non offendere se ti ho ho offenderti si prega dispiace, ma se non si è offeso per favore non mi scrivere con questa e-mail julia1samuel@ymail.com e invia la tua foto da lì si può andare avanti Grazie da Julia
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    Hello

    My dear gentle friend how are you over there i hope all is well with you i am Julia Samuel i come across your profile today from www.slideshare.net and dis side to write you i hope i have not offend you if i have offend you please am sorry but if you are not offended please do write me with this e-mail julia1samuel@ymail.com and also send your picture from there we can go on Thanks From Julia
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  • Mobile template for websites are surprisingly rare. Though many companies, ourselves included, are now offering templates or landing pages for smartphones that can be purchased through Joomla or even custom built by the designers. Mobile internet is an exploding market.
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  • nice
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  • Great presentation! ;)
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  • Useful!!
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Mobile Revolution - MobileMarch-2011 Mobile Revolution - MobileMarch-2011 Presentation Transcript

  • the Mobile Revolution Mobile March 2011 January Participants Mobile Twin Cities Peter Pascale, Enterprise Architect Ron Lancaster, Director of Technology Pearson VUE
  • A Curated PresentationBecause All of Us areSmarter Than Each of UsSmarter Than Each of Us
  • A Curated PresentationBecause All of Us areSmarter Than Each of UsSmarter Than Each ofMe
  • (Re)UseBuild Awareness of Mobile Trends -(Re)Give the Presentation to That End Licensed for Reuse - See ‘Terms of Use’
  • Who Is This Guy?
  • Who Is This Guy?(Is He Qualified?)
  • Is He Qualified? NoBecause All of Us areSmarter Than Each of UsSmarter Than Each oHim
  • The Mobile Revolution Mainframe1 Million Units Sold in First Ten Years
  • The Mobile Revolution Minicomputer 10 Million Units Sold in First Ten Years
  • The Mobile Revolution PC100 Million Units Sold in First Ten Years
  • The Mobile RevolutionDesktop Internet 1 Billion+ Users In First Ten Years
  • The Mobile Revolution Mobile Internet 10+ Billion Units Sold in First Ten Years
  • This is Not a Bubble, It’s a Revolution Units Sold/Users in First 10 Years10 Billion 5 Billion Mainframe Minicomputer PC Desktop Mobile Internet Internet 1 Million 10 Million 100 Million 1 Billion 10 Billion
  • January 25th, Egypt http://www.youtube.com/watch?v=5SD4_CRNETw
  • The Mobile Revolution January 25th - Egypt Creator Records Video, Joins YouTube: 600,000 views in two weeks http://www.youtube.com/watch?v=I_emuOVvlbU
  • Smartphone units sold willsurpass PC units in 2012 - Morgan Stanley - June 2010 Smartphone units sold actually surpassed PC units... In Q4 2010 - IDC Worldwide Quarterly Tracker - January 2011 100 million units sold in Q4 2010 vs. 92 million PCs
  • Year Over Year PCGrowth is Currently 2.7% Year Over Year Smartphone Growth Currently 87.2 % - IDC
  • By 2011, Over 85% ofHandsets Shipped Globally... Will Include Some Sort of Web Browser. - Gartner
  • The iPhone is Available from185 Communication ServiceProviders Around the World - Gartner Not Just Smartphones - Nokia Sold 360 Million ‘Dumbphones’ in 2010 - Nokia / Tomi Ahonen
  • India and China Added300 Million New MobileSubscribers in 2010 ... More Than the Total Number of Subscribers in the US - Int’l Telecom Union
  • There Were 5.3 Billion MobileSubscribers by the End of 2010 Comprising 77% of the World’s Population, 3.8 Billion of them in the Developing World - Int’l Telecom Union
  • Mobile, Mobile, Mobile, Mobile http://www.youtube.com/watch?v=8To-6VIJZRE&feature=related
  • Mobile: How We Live
  • More Than Half the Time... Other Games Internet 8% 3% 9% The Phone 45% VoiceMusic 10% Isn’t Used as a Phone 12% E-Mail 14% SMS - Morgan Stanley / iSuppli - iPhone usage studies
  • Media Mobile Devices Match Always-On Internet and Convenient Consumption... To a Time-Crunched Consumer Lifestyle
  • Media:Video Video Currently Half of All Mobile Data Traffic... Expected to be 70% in Four Years - Morgan Stanley
  • Univision:Video Mobile Part of Univision’s Strategy to Be the #1 US Network Mobile Short-Form Video World Cup Mobile App - FREE
  • Time Shifting: Flagging Content to be Consumed Later at a More Convenient Time
  • Time Shifting:“The flood of content disruptsus all day... as if we have a maniacal paperboy throwing new editions on our doorstep every 15 seconds.” - Read It Later http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/
  • Time Shifting: Is Mobile Affecting When We Read?
  • Time Shifting: Read It Later Articles Saved Source: ReadItLater - 100 Million Articles Saved on Web and Mobile
  • Time Shifting: Read It Later Articles Saved Articles Read on iPhone Source: ReadItLater - 100 Million Articles Saved on Web and Mobile
  • Time Shifting: Is Mobile Affecting When We Read? Yes - Read It Later http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/
  • Time Shifting: Instapaper Instapaper
  • Content Aggregation Flipboard
  • Passive Personalization Pandora Netflix
  • Future Media: In the Cloud Whose New Datacenter? datacenterknowledge.com
  • Trend: CommunicationSocial Networking timespent globally surpassedemail in November 2007 Social Networking users surpass email users in July 2009 - Comscore Global
  • Facebook 150 Million Mobile Users
  • Facebook had 150 million mobileusers in 2010. Up from 65 millionin 2009 Each of those 150 million mobile users creates twice the daily activity of desktop users. - facebook.com/press/info.php?statistics http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2010/10/ Facebook-Mobile-Large.gif
  • Facebook is the Third Most VisitedMobile Destination in the US And the Most Popular Mobile Destination in the UK
  • TwitterFast Company’s #2 mostinnovative company for 2011 (behind Apple) - http://www.fastcompany.com/most-innovative-companies/2011/profile/twitter.php
  • TwitterMobile Twitter usage up 347%from January 2009 - 2010 - Comscore 40 % of all tweets come from mobile users - Twitter CEO Dick Costolo at 2011 CES
  • Mobile Learning iTunes University - Stanford iPhone Course
  • Basic Skills and Test Prep
  • “Say Something Irish” Every Student in Ireland Learns Gaeilge from Age 4 to 18. Speaking and Listening Skill Development is “Deacair”
  • “Say Something Irish” Every Student in Ireland Learns Gaeilge from Age 4 to 18. Speaking and Listening Skill Development is “Deacair” (Difficult)
  • Learning Language http://www.youtube.com/watch?v=zsUo-YcBpEY
  • “Say Something Irish” Use Familiar and Commonly Available Technology - Mobile Personalized, Present, Comfortable Learning
  • Learning Language
  • Learning Language
  • It Worked 15,374 Calls - Ave. 42 Calls/Student As Late as 11pm, 1am, 6am Highest Use - 272 Calls Usage Continued After the Project http://prezi.com/hra-d3ytaq8p/2010-learnisity-prezi/
  • It Worked Teachers Perception of Listening Skills Ok Good Very Good Pre Project 64% 18% 9% Post Project 50% 50% Teachers Perception of Irish Enjoyment It’s Ok Enjoy Really Enjoy Pre Project 43% 36% 14% Post Project 88% 13% http://prezi.com/hra-d3ytaq8p/2010-learnosity-prezi/
  • Mobile: Agent of Change
  • Ubiquitous Communication 1,615 Texts Per Month - Ages 18 - 24 3,339 Texts Per Month - Teens 4,050 Texts Per Month - Teen Girls 6.1 Trillion SMS text messages sent in 2010 - ITU, 2010
  • 16.7 Billion messages per day 2.5 SMS for every live person on the planet per day, or 11.6 million messages every minute
  • Managing theSupply of Anti-Malarial Drugsin AfricaSMS Remindersto RecordInventory andRequestRestocking SMS as Application
  • SMS as Application Architecture Forthcoming Facebook SMS-based service will reach all phones, not just smartphones -http://blogs.wsj.com/tech-europe/2011/02/15/facebook- could-be-accessed-by-every-gsm-phone/
  • Location
  • Location: EvolvedMore thanjust seeingwho’snearby.
  • Using thephone’scamera, aninformationlayer issuperimposedover the real-world. Augmented Reality
  • Device Integration Square Credit Card Reader
  • Mobile Integration - Chevy Volt
  • Near Field Communication: Touch to Share
  • NFC: Touch to Pay
  • NFC: Touch to Learn
  • NFC: Personalized Advertising
  • The MobilePersonalComputer
  • The Mobile Personal ComputerNot This
  • Referenceshttp://www.pcworld.com/article/130207/the_50_best_tech_products_of_all_time.htmlhttp://dataviz.tumblr.com/post/433636552Adoption and Sales Data:http://www.slideshare.net/CMSummit/ms-internet-trends060710finalhttp://tech.fortune.cnn.com/2011/02/07/idc-smartphone-shipment-numbers-passed-pc-in-q4-2010/http://www.idc.com/about/viewpressrelease.jsp?containerId=prUS22689111&sectionId=null&elementId=null&pageType=SYNOPSIShttp://www.macworld.com/article/157196/2011/01/apple_financials.htmlIDC Worldwide Quarterly Trackers  Global:http://www.itu.int/net/pressoffice/press_releases/2010/39.aspxhttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribersMedia:http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/http://www.digitalbuzzblog.com/infographic-the-rise-of-facebook-mobile/http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2010/10/Facebook-Mobile-Large.gifhttp://www.facebook.com/press/info.php?statisticshttp://digitalmedia.strategyeye.com/article/MQVftdhrc/2011/01/18/us_embraces_social_media_claims_pew_research/http://www.fastcompany.com/most-innovative-companies/2011/profile/twitter.phphttp://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digitshttp://blogs.wsj.com/tech-europe/2011/02/15/facebook-could-be-accessed-by-every-gsm-phone/Learnosityhttp://www.learnosity.com/http://www.innovationsintesting.org/downloads/2011/using-mobile-devices-for-spoken-assessment.pdfhttp://foghlaim.edublogs.org/background/
  • Terms of ReuseLicensed for ReuseCreative Commons Attributionhttp://creativecommons.org/licenses/by/3.0/ Attributions must include the following text, which can be placed in a reference slide. Mobile Twin Cities http://mobiletwincities.com/ Peter Pascale, Enterprise Architect Ron Lancaster, Director of Technology Pearson VUE http://pearsonvue.com Learnocity Learnocity Slides Must Not Be Remixed http://www.learnosity.com/
  • Image AttributionAll image use licensed under Creative Commons - Attribution unless otherwise noted:http://creativecommons.org/licenses/by/3.0/Mobile Revolution Fist - Peter PascaleMainframe - Michael Cotehttp://www.flickr.com/photos/cote/54408562/Minicomputer - Jamie Cox, 2007http://www.flickr.com/photos/ajmexico/2682618330/IBM Desktop - Accretion Dischttp://www.flickr.com/photos/befuddledsenses/4453351592/Netscape - Joe Stumphttp://www.flickr.com/photos/joestump/3350437192/Flipboard, Pandora, Netflix, Instapaper Screenshots - Peter PascaleApple Datacenter - fair usehttp://www.datacenterknowledge.com/archives/2010/02/22/first-look-apples-massive-idatacenter/Obama - Tech Leaders - US Government Work Licensed: http://www.usa.gov/copyright.shtmlhttp://www.flickr.com/photos/whitehouse/5454952553/in/photostream/iTune University screenshots - Peter PascaleAlgebra Prep, iPad Test Prep App, Pearson Education - Peter PascaleLearnosity Logo - Learnosity / Gavin CooneyIrish Language Assessment - foghlaim.edublogs.orgLearnocity/Irish Language Assessment images and slide cannot be remixed.Macalester SMS Print Ad - Media Use License, No Remixinghttp://www.macalester.eduSMS as Application - Jeffrey Gluck - IBMhttp://www.flickr.com/photos/21317126@N04/4184752296/Location - Gesa Henselmanshttp://www.flickr.com/photos/32615508@N02/3047982712/Location Evolved - Dennis Crowleyhttp://www.flickr.com/photos/dpstyles/3253717612/Augmented Reality - Nearest Tube Media Package - Media Use License, No Remixinghttp://acrossair.com/_ui/images/acrossair_nearesttube.jpgSquare - Square Media Package - Media Use License, No Remixinghttps://squareup.com/aboutVolt - Android Car - Media Use License, No Remixinghttp://gm-volt.comCrystal Ball - Tigris777http://www.flickr.com/photos/tigris777/3260950152/Touch to Share - George Panoshttp://www.flickr.com/photos/originalgoast/2671669130/iPhone - Minority Report - Terry Johnstonhttp://www.flickr.com/photos/powerbooktrance/353462860/