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Text Message Reference Software - Mosio Presentation for Dominican University - Graduate School of Library & Information Science | Text a Librarian | SMS Reference | Mobile Software | Text Messaging in Libraries

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Presentation from an online webinar given by Mosio's Jamieson Chandler to Dominican University's Graduate School of Library and Information Sciences. …

Presentation from an online webinar given by Mosio's Jamieson Chandler to Dominican University's Graduate School of Library and Information Sciences.

For more information about Mosio's Text a Librarian, please visit us online at www.textalibrarian.com

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  • 1. Jamieson Chandler www.textalibrarian.com Twitter.com/TextALibrarian Facebook.com/TextALibrarian
  • 2. Martin Cooper He invented the cell phone!
  • 3. The father of text messaging! Friedhelm Hillebrand
  • 4. In the News…
    • “ Text messaging taking off, smashing records, says VeriSign”
    “ Ford Backs Ban on Text Messaging by Drivers” “ They’re Old Enough to Text. Now What?” “ Text messaging more than just child's play” “ Crime Stoppers launches text tip program in San Luis Obispo County” “ Text-message tips the latest crime-fighting tool” “ When the Cellphone Teaches Sex Education” “ Let Them Eat Tweets” “ You’ve Got Voice Mail, but Do You Care?” “ Wallet of the future? Your mobile phone” “ Texting behind wheel? Prepare to be ticketed” “ Answers just a text message away” “ Ministry to Introduce text message facility” “ Text messaging isn't just for 'LOLZ' anymore” “ Testing begins on 999 text service for deaf” “ Are Consumers Paying Too Much for Text-Messaging?” “ Twitter, texting could help families in disasters” “ Police: Missing child found via text message” "Sexting" Shockingly Common Among Teens “ Text Messaging While Driving can be Deadly”
  • 5.
    • 3.5 Billion Text Messages per Day in 2008 – CTIA Wireless
    • Americans now send twice as many text messages as they make phone calls – Nielsen Mobile
    • 68% of people 18-34 use text messaging (76% of people 18-24 and 50% overall) – MMA, 2007
    • U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008 – Nielsen Mobile)
    Facts & Figures of Text Messaging in the U.S.
  • 6.
    • About Mosio:
    • Mosio is a play on the word “Mociology”, a mash up of “mobile" and “sociology”, which is defined as: the study of human behavior in a mobile world and the study of mobile device/phone lifestyles. Mociology was coined in 2005 by Ralph Simon, a leading mobile content expert.
    • Launched August 2007
    • Info-on-the-go via text messaging
    • People powered search
    • Members ask, members answer.
    “ While so much technology is made to be automated, we truly wanted to create something in the mobile space that continued to bring people closer together.”
  • 7. SMS: Social Mobile Search
  • 8. Mosio Awards & Recognition
  • 9. Where do we go from here?
    • The opportunities…
    • Monthly subscriptions to Mosio
    • Mobile advertising
    • SaaS model
  • 10. Advantages of Software as a Service
    • For Businesses & Organizations
    • Affordable
    • No hardware or software to purchase or install
    • Flexible & Scalable
    • Easy to implement
    • Greater uptime
    • Always evolving: Upgrades & added features
    • Lower commitment
  • 11. Why libraries?
  • 12. ” The dissemination of knowledge is one of the cornerstones of civilization.” - John F. Budd
    • Prolific Mosio members who are librarians
    • Provide access to information & resources
    • Reference Services already doing this
      • In-person, Phone, Email, IM & Text Messaging
    • Share information & technology openly
  • 13.  
  • 14. About Text a Librarian:
    • Private beta October 2008
    • Official launch in January 2009
    • Built for libraries from feedback and conversations with library professionals
    • Web Based Interface
    • Mobile Carrier certification
    • Easy to implement, learn, use and market to patrons
  • 15. Text a Librarian enables libraries to:
    • Connect with patrons anywhere
    • Extend library outreach
    • Expand the walls of the library
  • 16. Feedback during development of Text a Librarian
    • Security
    • Privacy
    • Cost
    • Implementation
    • Features
    • Reporting
    • Patron Marketing
    • Ease of Use / Functionality
    • Dedicated Technical Support
    • Collaboration Amongst Librarians
  • 17. The Microboard
  • 18. Microboard Features:
    • Private & Anonymous Patron Experience
    • Live, Searchable Archive
    • Multi-modal Notification: Email, IM, SMS, Online
    • Customizable Auto-Responders
    • Answer Templates
    • Collaborative Features
    • 800 Term Text-Speak Translator
    • Reporting
    • SMS Footer
    • Marketing Collateral
  • 19. Patron ID Search
  • 20. Notifications
  • 21. Answer Text Box Templates
  • 22. SMS Preview Window
  • 23. Reporting
  • 24.  
  • 25. Collaboration Internal Commenting “ I Got It” Permalink
  • 26. Click here! Text Speak Translator
  • 27. Text Speak Translated!
  • 28. Patron Marketing
  • 29. What else is there?
  • 30.
    • Virtual Reference - Email, IM, SMS
    • Social Media – Facebook, Twitter, Delicious, Flickr
    • “ Enhanced” Search: WorldCat, The Library of Congress, Librarian’s Internet Index, Google, Bing, Twitter
    One-click access to your favorite reference search tools, Web 2.0 sites and social networks. Adding features based on more feedback…
  • 31. Start Pages iGoogle | Pageflakes | Netvibes
  • 32. The Toolbar
  • 33.  
  • 34. Marketing the service
  • 35.  
  • 36.  
  • 37. Marketing to Libraries
  • 38. Interact & Engage
  • 39. LinkedIn Twitter Facebook Flickr Slideshare
  • 40. What’s next for Text a Librarian?
    • Email Integration
    • Twitter Integration
    • Mobile “Microsites”
  • 41. Because all respectable presentations…
  • 42. Thank You!
    • Questions, comments, feedback?
    • e: jamieson@textalibrarian.com
    • t: Twitter.com/TextALibrarian
    • f: Facebook.com/TextALibrarian
    • txt: asktal + your message to 66746