Jamieson Chandler www.textalibrarian.com Twitter.com/TextALibrarian Facebook.com/TextALibrarian
Martin Cooper He invented the cell phone!
The father of text messaging! Friedhelm Hillebrand
In the News… <ul><li>“ Text messaging taking off, smashing records, says VeriSign” </li></ul>“ Ford Backs Ban on Text Mess...
<ul><li>3.5 Billion Text Messages per Day in 2008 – CTIA Wireless </li></ul><ul><li>Americans now send twice as many text ...
<ul><li>About Mosio: </li></ul><ul><li>Mosio is a play on the word “Mociology”, a mash up of “mobile&quot; and “sociology”...
SMS: Social Mobile Search
Mosio Awards & Recognition
Where do we go from here? <ul><li>The opportunities… </li></ul><ul><li>Monthly subscriptions to Mosio </li></ul><ul><li>Mo...
Advantages of Software as a Service <ul><li>For Businesses & Organizations </li></ul><ul><li>Affordable  </li></ul><ul><li...
Why libraries?
” The dissemination of knowledge is one of the cornerstones of civilization.” - John F. Budd <ul><li>Prolific Mosio member...
 
About Text a Librarian: <ul><li>Private beta October 2008 </li></ul><ul><li>Official launch in January 2009 </li></ul><ul>...
Text a Librarian enables libraries to: <ul><li>Connect with patrons anywhere  </li></ul><ul><li>Extend library outreach </...
Feedback during development of Text a Librarian <ul><li>Security </li></ul><ul><li>Privacy </li></ul><ul><li>Cost </li></u...
The Microboard
Microboard Features: <ul><li>Private & Anonymous Patron Experience </li></ul><ul><li>Live, Searchable Archive </li></ul><u...
Patron ID Search
Notifications
Answer Text Box Templates
SMS Preview Window
Reporting
 
Collaboration Internal Commenting “ I Got It” Permalink
Click here! Text Speak Translator
Text Speak Translated!
Patron Marketing
What else is there?
<ul><li>Virtual Reference - Email, IM, SMS </li></ul><ul><li>Social Media – Facebook, Twitter, Delicious, Flickr </li></ul...
Start Pages iGoogle | Pageflakes | Netvibes
The Toolbar
 
Marketing the service
 
 
Marketing to Libraries
Interact & Engage
LinkedIn Twitter Facebook Flickr Slideshare
What’s next for Text a Librarian? <ul><li>Email Integration </li></ul><ul><li>Twitter Integration </li></ul><ul><li>Mobile...
Because all respectable presentations…
Thank You! <ul><li>Questions, comments, feedback?  </li></ul><ul><li>e: jamieson@textalibrarian.com </li></ul><ul><li>t: T...
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Text Message Reference Software - Mosio Presentation for Dominican University - Graduate School of Library & Information Science | Text a Librarian | SMS Reference | Mobile Software | Text Messaging in Libraries

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Presentation from an online webinar given by Mosio's Jamieson Chandler to Dominican University's Graduate School of Library and Information Sciences.

For more information about Mosio's Text a Librarian, please visit us online at www.textalibrarian.com

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Transcript of " Text Message Reference Software - Mosio Presentation for Dominican University - Graduate School of Library & Information Science | Text a Librarian | SMS Reference | Mobile Software | Text Messaging in Libraries"

  1. 1. Jamieson Chandler www.textalibrarian.com Twitter.com/TextALibrarian Facebook.com/TextALibrarian
  2. 2. Martin Cooper He invented the cell phone!
  3. 3. The father of text messaging! Friedhelm Hillebrand
  4. 4. In the News… <ul><li>“ Text messaging taking off, smashing records, says VeriSign” </li></ul>“ Ford Backs Ban on Text Messaging by Drivers” “ They’re Old Enough to Text. Now What?” “ Text messaging more than just child's play” “ Crime Stoppers launches text tip program in San Luis Obispo County” “ Text-message tips the latest crime-fighting tool” “ When the Cellphone Teaches Sex Education” “ Let Them Eat Tweets” “ You’ve Got Voice Mail, but Do You Care?” “ Wallet of the future? Your mobile phone” “ Texting behind wheel? Prepare to be ticketed” “ Answers just a text message away” “ Ministry to Introduce text message facility” “ Text messaging isn't just for 'LOLZ' anymore” “ Testing begins on 999 text service for deaf” “ Are Consumers Paying Too Much for Text-Messaging?” “ Twitter, texting could help families in disasters” “ Police: Missing child found via text message” &quot;Sexting&quot; Shockingly Common Among Teens “ Text Messaging While Driving can be Deadly”
  5. 5. <ul><li>3.5 Billion Text Messages per Day in 2008 – CTIA Wireless </li></ul><ul><li>Americans now send twice as many text messages as they make phone calls – Nielsen Mobile </li></ul><ul><li>68% of people 18-34 use text messaging (76% of people 18-24 and 50% overall) – MMA, 2007 </li></ul><ul><li>U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008 – Nielsen Mobile) </li></ul>Facts & Figures of Text Messaging in the U.S.
  6. 6. <ul><li>About Mosio: </li></ul><ul><li>Mosio is a play on the word “Mociology”, a mash up of “mobile&quot; and “sociology”, which is defined as: the study of human behavior in a mobile world and the study of mobile device/phone lifestyles. Mociology was coined in 2005 by Ralph Simon, a leading mobile content expert. </li></ul><ul><li>Launched August 2007 </li></ul><ul><li>Info-on-the-go via text messaging </li></ul><ul><li>People powered search </li></ul><ul><li>Members ask, members answer. </li></ul>“ While so much technology is made to be automated, we truly wanted to create something in the mobile space that continued to bring people closer together.”
  7. 7. SMS: Social Mobile Search
  8. 8. Mosio Awards & Recognition
  9. 9. Where do we go from here? <ul><li>The opportunities… </li></ul><ul><li>Monthly subscriptions to Mosio </li></ul><ul><li>Mobile advertising </li></ul><ul><li>SaaS model </li></ul>
  10. 10. Advantages of Software as a Service <ul><li>For Businesses & Organizations </li></ul><ul><li>Affordable </li></ul><ul><li>No hardware or software to purchase or install </li></ul><ul><li>Flexible & Scalable </li></ul><ul><li>Easy to implement </li></ul><ul><li>Greater uptime </li></ul><ul><li>Always evolving: Upgrades & added features </li></ul><ul><li>Lower commitment </li></ul>
  11. 11. Why libraries?
  12. 12. ” The dissemination of knowledge is one of the cornerstones of civilization.” - John F. Budd <ul><li>Prolific Mosio members who are librarians </li></ul><ul><li>Provide access to information & resources </li></ul><ul><li>Reference Services already doing this </li></ul><ul><ul><li>In-person, Phone, Email, IM & Text Messaging </li></ul></ul><ul><li>Share information & technology openly </li></ul>
  13. 14. About Text a Librarian: <ul><li>Private beta October 2008 </li></ul><ul><li>Official launch in January 2009 </li></ul><ul><li>Built for libraries from feedback and conversations with library professionals </li></ul><ul><li>Web Based Interface </li></ul><ul><li>Mobile Carrier certification </li></ul><ul><li>Easy to implement, learn, use and market to patrons </li></ul>
  14. 15. Text a Librarian enables libraries to: <ul><li>Connect with patrons anywhere </li></ul><ul><li>Extend library outreach </li></ul><ul><li>Expand the walls of the library </li></ul>
  15. 16. Feedback during development of Text a Librarian <ul><li>Security </li></ul><ul><li>Privacy </li></ul><ul><li>Cost </li></ul><ul><li>Implementation </li></ul><ul><li>Features </li></ul><ul><li>Reporting </li></ul><ul><li>Patron Marketing </li></ul><ul><li>Ease of Use / Functionality </li></ul><ul><li>Dedicated Technical Support </li></ul><ul><li>Collaboration Amongst Librarians </li></ul>
  16. 17. The Microboard
  17. 18. Microboard Features: <ul><li>Private & Anonymous Patron Experience </li></ul><ul><li>Live, Searchable Archive </li></ul><ul><li>Multi-modal Notification: Email, IM, SMS, Online </li></ul><ul><li>Customizable Auto-Responders </li></ul><ul><li>Answer Templates </li></ul><ul><li>Collaborative Features </li></ul><ul><li>800 Term Text-Speak Translator </li></ul><ul><li>Reporting </li></ul><ul><li>SMS Footer </li></ul><ul><li>Marketing Collateral </li></ul>
  18. 19. Patron ID Search
  19. 20. Notifications
  20. 21. Answer Text Box Templates
  21. 22. SMS Preview Window
  22. 23. Reporting
  23. 25. Collaboration Internal Commenting “ I Got It” Permalink
  24. 26. Click here! Text Speak Translator
  25. 27. Text Speak Translated!
  26. 28. Patron Marketing
  27. 29. What else is there?
  28. 30. <ul><li>Virtual Reference - Email, IM, SMS </li></ul><ul><li>Social Media – Facebook, Twitter, Delicious, Flickr </li></ul><ul><li>“ Enhanced” Search: WorldCat, The Library of Congress, Librarian’s Internet Index, Google, Bing, Twitter </li></ul>One-click access to your favorite reference search tools, Web 2.0 sites and social networks. Adding features based on more feedback…
  29. 31. Start Pages iGoogle | Pageflakes | Netvibes
  30. 32. The Toolbar
  31. 34. Marketing the service
  32. 37. Marketing to Libraries
  33. 38. Interact & Engage
  34. 39. LinkedIn Twitter Facebook Flickr Slideshare
  35. 40. What’s next for Text a Librarian? <ul><li>Email Integration </li></ul><ul><li>Twitter Integration </li></ul><ul><li>Mobile “Microsites” </li></ul>
  36. 41. Because all respectable presentations…
  37. 42. Thank You! <ul><li>Questions, comments, feedback? </li></ul><ul><li>e: jamieson@textalibrarian.com </li></ul><ul><li>t: Twitter.com/TextALibrarian </li></ul><ul><li>f: Facebook.com/TextALibrarian </li></ul><ul><li>txt: asktal + your message to 66746 </li></ul>
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