The New Social Media Marketing Machine<br />A Two-Step Program for Growing Your Business & Reputation Online<br />http://w...
   Is your business easy to find online?<br />
   Are you regularly monitoring and enhancing your reputation online?<br />
   Are you active in all the places where your target customers hang out online?<br />
Why not?<br />
Truth:<br />Marketing    has shifted       from a        one-way broadcast to a multi-point conversation<br />
97% of consumers use online searches when researching products or services<br />
78% of consumers trust peer recommendations<br />
Only 14%trust ads<br />
The new         “word of mouth”is online social media like                         Facebook                         and   ...
  Facebook and Twitter have 700,000,000 members combined<br />
   Those members seek and make recommendations for products, services & experiences         for friends & followers<br />
   The fastest growing demographic among Facebook                    users is...                                          ...
  YouTubeis now the secondlargest  search engine<br />
  YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos <br />
      People go there to look for videos to answer their questions, show them how to do something, or review a product or ...
   There are more than 200,000,000 blogs<br />
   People aremore likelytovisit blogsthatalignwith theirinterestsbecause blogs              arenon-selling environments<br />
Whether you know it or not, your prospects & customers are using social media <br />
Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?<br />
24 of the 25              largest newspapers experienced             record declines               in circulation         ...
  Why are the Yellow Pages like Nursing Homes?<br />
They’re shockingly expensive and few people under 70 use them<br />
   According to Yahoo!92% of all business searchers start looking online, either at home or on their mobile phones<br />
  Marketing online isn’t an option anymore —       it’s a requirement<br />
   It’s where your prospects & customers are searching to find businesses they can     trust to buy products or services o...
  Marketing online is no longer just about having a Web site where people come to           find your business<br />
It’s about going where they are online and connecting with them in those locations<br />
Good news:<br />ofsmall     businesseshave invested any time or effort inmarketing    online<br />Only26%<br />
  There is still time to get established before it’s too late<br />
How?<br />
 Three steps:<br /> Get out there and  get found<br /> Engage<br /> Follow up <br />
Get out there & get found<br />Googleis important but you also need to be present where your customers spend time<br />
Get out there & get found<br />  But it’s not“set and forget.”<br />  You need to  stayfresh<br />
Get out there & get found<br />   Social mediaare like big                    grocery stores<br />
Get out there & get found<br />   There’s a“sell by”dateon every message --and it’s today<br />
Get out there & get found<br />   If you’re not delivering something newon a regular basis, other messages are going to re...
Engage<br />    Once you get found, engage with your prospects on their terms.<br />
Engage<br />    Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel <br />
Engage<br />  Then start offering more insightful information, expert perspective, recommendations, news, coupons, members...
Engage<br />Build relationships<br />Earn their trust<br />Earn their business<br />
Follow Up<br /> Continue toengage&follow up<br />
Follow Up<br />   Continue to provide valuable information<br />   Respond to comments and questions<br />
    Recap:<br />    Get out there and get    	found<br />    Engage<br />    Follow up <br />
  What are thekeysto asuccessfulonline marketing programfor yourbusiness?<br />
Get started right now <br />
   Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing<br />
  Do it with zero extra work on your part<br />
  That’s where we come in.<br />
Your Social Media Power Cluster<br />
Strategic keyword-rich account names<br />Set up accounts<br />Brand with theme and your logo<br />
Populate with initial content<br />Start building “tribe” of followers, subscribers & friends<br />Continue to engage “tri...
Let’s get started right now<br />Mosaic Emarketing<br />http://www.MosaicEmarketing.com<br />MosaicEmarketing@gmail.com<br...
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The New Social Media Marketing Machine

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The New Social Media Marketing Machine: A Two-Step Program for Growing Your Business &amp; Reputation Online.
Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing.

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The New Social Media Marketing Machine

  1. 1. The New Social Media Marketing Machine<br />A Two-Step Program for Growing Your Business & Reputation Online<br />http://www.MosaicEmarketing.com<br />
  2. 2. Is your business easy to find online?<br />
  3. 3. Are you regularly monitoring and enhancing your reputation online?<br />
  4. 4. Are you active in all the places where your target customers hang out online?<br />
  5. 5. Why not?<br />
  6. 6. Truth:<br />Marketing has shifted from a one-way broadcast to a multi-point conversation<br />
  7. 7. 97% of consumers use online searches when researching products or services<br />
  8. 8. 78% of consumers trust peer recommendations<br />
  9. 9. Only 14%trust ads<br />
  10. 10. The new “word of mouth”is online social media like Facebook and Twitter<br />
  11. 11. Facebook and Twitter have 700,000,000 members combined<br />
  12. 12. Those members seek and make recommendations for products, services & experiences for friends & followers<br />
  13. 13. The fastest growing demographic among Facebook users is... <br /> 35 to 65 year-old women<br />
  14. 14. YouTubeis now the secondlargest search engine<br />
  15. 15. YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos <br />
  16. 16. People go there to look for videos to answer their questions, show them how to do something, or review a product or business<br />
  17. 17. There are more than 200,000,000 blogs<br />
  18. 18. People aremore likelytovisit blogsthatalignwith theirinterestsbecause blogs arenon-selling environments<br />
  19. 19. Whether you know it or not, your prospects & customers are using social media <br />
  20. 20. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?<br />
  21. 21. 24 of the 25 largest newspapers experienced record declines in circulation in the past year<br />
  22. 22. Why are the Yellow Pages like Nursing Homes?<br />
  23. 23. They’re shockingly expensive and few people under 70 use them<br />
  24. 24. According to Yahoo!92% of all business searchers start looking online, either at home or on their mobile phones<br />
  25. 25. Marketing online isn’t an option anymore — it’s a requirement<br />
  26. 26. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved<br />
  27. 27. Marketing online is no longer just about having a Web site where people come to find your business<br />
  28. 28. It’s about going where they are online and connecting with them in those locations<br />
  29. 29. Good news:<br />ofsmall businesseshave invested any time or effort inmarketing online<br />Only26%<br />
  30. 30. There is still time to get established before it’s too late<br />
  31. 31. How?<br />
  32. 32. Three steps:<br /> Get out there and get found<br /> Engage<br /> Follow up <br />
  33. 33. Get out there & get found<br />Googleis important but you also need to be present where your customers spend time<br />
  34. 34. Get out there & get found<br /> But it’s not“set and forget.”<br /> You need to stayfresh<br />
  35. 35. Get out there & get found<br /> Social mediaare like big grocery stores<br />
  36. 36. Get out there & get found<br /> There’s a“sell by”dateon every message --and it’s today<br />
  37. 37. Get out there & get found<br /> If you’re not delivering something newon a regular basis, other messages are going to replace yours on the shelves<br />
  38. 38. Engage<br /> Once you get found, engage with your prospects on their terms.<br />
  39. 39. Engage<br /> Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel <br />
  40. 40. Engage<br /> Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…<br />
  41. 41. Engage<br />Build relationships<br />Earn their trust<br />Earn their business<br />
  42. 42. Follow Up<br /> Continue toengage&follow up<br />
  43. 43. Follow Up<br /> Continue to provide valuable information<br /> Respond to comments and questions<br />
  44. 44. Recap:<br /> Get out there and get found<br /> Engage<br /> Follow up <br />
  45. 45. What are thekeysto asuccessfulonline marketing programfor yourbusiness?<br />
  46. 46. Get started right now <br />
  47. 47. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing<br />
  48. 48. Do it with zero extra work on your part<br />
  49. 49. That’s where we come in.<br />
  50. 50. Your Social Media Power Cluster<br />
  51. 51. Strategic keyword-rich account names<br />Set up accounts<br />Brand with theme and your logo<br />
  52. 52. Populate with initial content<br />Start building “tribe” of followers, subscribers & friends<br />Continue to engage “tribe”<br />
  53. 53. Let’s get started right now<br />Mosaic Emarketing<br />http://www.MosaicEmarketing.com<br />MosaicEmarketing@gmail.com<br />610-217-7457<br />
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