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Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.

Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.

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    Mobi Vantage Mobi Vantage Presentation Transcript

    • Click to edit Master title style Presented by: Mosaic Emarketing MobiVantage 610-217-7457 WendySmith.mobivantage.mobi YOUR COMPANY - Phone - Email wendy@mobivantage.mobi
    • INTRODUCTIONMobile Websites & Mobile Marketing  Fastest Moving and Changing Marketing Platform in History  Your Customers are Mobile  “If you don’t have a mobile strategy, you don’t have a future strategy.” Ian Carrington, Director, Mobile Advertisings Sales, EMEA, Google YOUR COMPANY - Phone - Email
    • WHAT YOU WILL LEARN TODAYMobile Marketing Why Mobile Marketing is one of the best ways to generate new customers (Consumer Behavior) How the mobile habits of local consumers can affect your find-ability Text Messaging QR Codes Local Search (Google Places) How Mobile Websites fit into your online presence How to Mobilize your Marketing YOUR COMPANY - Phone - Email
    • WHAT ARE MOBILE DEVICES?Pocket-Sized Computing Devices Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Nook, Kindle) Mobile devices are everywhere. Mobile phones are here to stay. YOUR COMPANY - Phone - Email
    • YOUR COMPANY - Phone - Emailhttp://www.comscoredatamine.com/2011/10/half-of-us-tablet-owners-made-a-purchase-on-device-in-september/
    • Mobile Media Users < 50% YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2011/11/majority-of-u-s-mobile-users-now-access-mobile-media/
    • MOBILE MARKETINGThe result of all this new technology?Mobile Marketing! YOUR COMPANY - Phone - Email
    • WHAT IS MOBILE MARKETING? According to the Mobile Marketing Association, mobile marketing is:“a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” YOUR COMPANY - Phone - Email
    • Retail Access YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2011/11/iphone-users-more-likely-to-access-retail-content-via-apps-than-android-users/
    • MOBILE MARKETING  Stop marketing the shotgun way.  Laser target your marketing instead with Mobile Marketing! YOUR COMPANY - Phone - Email
    • WHAT IS MOBILE MARKETING?  Communicating with consumers using mobile devices.  Not a one-way message, not pushing info.  Consumers invited to opt-in, giving permission for communication.  Providing value to consumers. YOUR COMPANY - Phone - Email
    • Online Shopping Experience YOUR COMPANY - Phone - Email
    • WHY MOBILE IS IMPORTANT8,000,000,000  Population approaching 7 billion7,000,000,000  Cell phones approaching 56,000,000,000 billion5,000,000,000  Internet users – less than 24,000,000,000 billion3,000,000,000  80% of Americans have cell2,000,000,000 phones1,000,000,000  Smartphone usage growing to 0 50% in 2011 World Population Cell Phone Internet Users Subscriptions  20% of US households are mobile only Most of the cell phone population has purchasing power! YOUR COMPANY - Phone - Email
    • WHAT IS MOBILE MARKETING?  NO SPAM Zone  NO unwanted messages YOUR COMPANY - Phone - Email
    • Location Based QR CodeScanning YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
    • Mobile Purchasing: Reasons YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2011/12/convenience-leads-as-top-reason-for-purchasing-on-smartphone/
    • Deal-A-Day YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2012/01/majority-of-mobile-deal-a-day-audience-from-upper-income-segments/
    • Social Media Access via Mobile YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2011/12/mobile-devices-are-fueling-the-social-addiction
    • WHAT IS MOBILE MARKETING?  Very targeted marketing  Push marketing  A New Tool for your Marketing Tool beltThe International Telecommunications Union (ITU) hasfound:According to the United Nations-run organization, awhopping 6.1 trillion text messages will be sent by theend of 2010. That figure, which has tripled in the past threeyears, means people around the globe are sending 200,000text messages every second. YOUR COMPANY - Phone - Email
    • WHY MOBILE IS IMPORTANT  About 1.3 billion internet users use email  About 3 billion cell phone users use text messages  By the end of 2010, 6.5 trillion text messages will have been sent YOUR COMPANY - Phone - Email
    • Text Messaging by Age Group YOUR COMPANY - Phone - Email
    • WHAT About Email ?  More people of all ages are accessing emails on cell phones  But emails are not always opened  Considered spam or trashed YOUR COMPANY - Phone - Email
    • The Rise of Text Messaging On the other hand:  90% of text messages are read within 3 minutes  99% of all text messages are read.  Average redemption rate is 20% regardless of business type  No spam filters. YOUR COMPANY - Phone - Email
    • WHY MOBILE IS IMPORTANT  Text messaging through mobile phones is becoming the preferred way to reach customers.  Global mobile advertising marketing will be over $16 billion by 2011. Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors! YOUR COMPANY - Phone - Email
    • THE BOTTOM LINE The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! YOUR COMPANY - Phone - Email
    • MOBILE – THE 7TH MASS MEDIA  First came Print  Then came Recordings  … Cinema  … Radio  … TV Then came the Internet YOUR COMPANY - Phone - Email
    • MOBILE – THE 7TH MASS MEDIA  Now we have MOBILE - the 7th Mass Media.  What is Mass Media?  Media that touches the greater masses. YOUR COMPANY - Phone - Email
    • MOBILE – THE 7TH MASS MEDIAWhat’s so special about the Mobile Industry?  With Mobile, you can do everything the other 6 media do.  Read newspapers  Watch movies  Listen to music  Listen to radio  Watch TV  Surf the Web YOUR COMPANY - Phone - Email
    • MOBILE – THE 7TH MASS MEDIA Benefits the other 6 Mass Media don’t have:  Only media that is truly Personal  Consumer can be identified individually  Always on – 24/7  Constantly with the owner  Has built-in payment mechanisms  All can be done at moment of Intense Impulse! YOUR COMPANY - Phone - Email
    • MOBILE – THE 7TH MASS MEDIA Mobile is the newest Mass Media with the potential to become the most influential mass media of all time! “If you don’t have a mobile strategy, you don’t have a future strategy.” Ian Carrington, Director, Mobile Advertisings Sales, EMEA, Google YOUR COMPANY - Phone - Email
    • FEATURES OF MOBILE MARKETING  Very effective and affordable  Provides constant access to customers  Can target specific customers  Trackable  Results can be quick YOUR COMPANY - Phone - Email
    • THE FUTURE...According to Advertising Age, “It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.” YOUR COMPANY - Phone - Email
    • WARNING! If your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are going to your competitors! YOUR COMPANY - Phone - Email
    • WHO NEEDS MOBILE MARKETING?  Retail – benefits the most from mobile marketing  Some others include:  Travel  Real estate  Food and beverage  Consumer electronics  Apparel and accessories … and many more YOUR COMPANY - Phone - Email
    • WHO DOESN’T NEED MOBILE MARKETING?  A niche whose target population doesn’t use mobile phones  Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)  Business owner who ignores important trends. YOUR COMPANY - Phone - Email
    • HOW TO USE MOBILE MARKETING  Limited only by your imagination  Coupons  Surveys  Loyalty clubs  Last minute travel deals  Ticket sales  Sales and events … and more! YOUR COMPANY - Phone - Email
    • SHOW ME THE MONEY!  Mobile phone use related to buying activities increased in 2010, especially 4Q 2010.  Check for coupons and sales  Shared deals with friends  Comparison shopped for best prices Buyers used mobile phones to shop! $$$$$$$$$$$ YOUR COMPANY - Phone - Email
    • MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE! People use mobile phones to search every day Mobile friendly website loads faster Business info is clearly visible – focus on important information (phone #, address …) Travelers search with their mobile phones Market differently with 2 different website formats Higher search engine rankings from 2 websites YOUR COMPANY - Phone - Email
    • YOUR COMPANY - Phone - Email http://www.comscoredatamine.com/2011/09/u-s-smartphone-audience-growth-by-age-segment/
    • MOBILE MARKETING TOOLS  Mobile Internet Sites  Mobile friendly website for your business  QR Codes  SMS Text Messaging  Daily Deals/Coupons/Announcements/New Products  Mobile E-mail  Multimedia Messaging Service (MMS)  Can send audio, video and pictures  Video Marketing: YouTube Channel/Vimeo/  Social Media: Facebook/Twitter/Linkedin/etc.  Google Places: Yelp/Reviews/etc.  Check in: FourSquare/Gowalla/etc. YOUR COMPANY - Phone - Email
    • NON-MOBILE FRIENDLY WEBSITES .com on mobile .com on PC  Requires horizontal scrolling on mobile  Likely to miss important information  Frustrating! YOUR COMPANY - Phone - Email
    • MOBILE FRIENDLY WEBSITES .mobi website on mobile screen  Easy to navigate  Information clear  Pertinent links  Minimum graphics YOUR COMPANY - Phone - Email
    • MOBILE FRIENDLY WEBSITE EXAMPLETulsa Zoo website features:  “Donate Now” button and link  “Directions” link  “Hours & Admission” link  “Contact” link  Link to main website  Links to current events and exhibits YOUR COMPANY - Phone - Email
    • MOBILE FRIENDLY WEBSITES  In planning a mobile marketing campaign, you will send consumers to your website.  If your website is not mobile friendly, consumers will not have a good experience and will leave your site  Less than 1% of .com, .net & .org sites are mobile friendly  99% chance your website is not mobile friendly. YOUR COMPANY - Phone - Email
    • MOBILE MARKETING TOOLS There are many mobile marketing tools you can use to get your message out. Select some and craft your messages to fit the tools.Mobile Marketing Tools include:  Text Messaging (SMS) – Short Message Service  Most cell phones can send text messages  Limited to 160 characters  Almost 100% open rates  Texting is universal – it works on all mobile phones YOUR COMPANY - Phone - Email
    • MOBILE MARKETING TOOLS Mobile Applications  Computer programs installed on mobile phones  Provide capabilities for doing things (shop, checking acct balance)  Can advertise on mobile apps  Interactive Voice Response (IVR)  Make and receive voice calls without live person on your end YOUR COMPANY - Phone - Email
    • MOBILE MARKETING TOOLS Mobile Social Media  Easy to participate in social media conversations  Incorporate ad messages into conversations  Mobile Advertising  Advertise to broader base using ads placed in apps, on websites  Google bought AdMob – Mobile advertising is very important! YOUR COMPANY - Phone - Email
    • Top Mobile Growth Areas YOUR COMPANY - Phone - Email
    • MOBILE MARKETING TOOLS Mobile Commerce  Smartphones are like digital wallets, using bar code scanners and mobile point of sale systems to make purchases Proximity Marketing  Send geo-specific marketing messages  Local Search marketing for your mobile website YOUR COMPANY - Phone - Email
    • MOBILE MARKETING TOOLS Mobile-enabled Traditional Media  Use traditional marketing media to invite consumers to opt-in to your list (print ads, TV ads … ) QR Codes  2D barcode that can be scanned digitally to direct consumers to websites or marketing messages YOUR COMPANY - Phone - Email
    • QR CODEQR Code  Quick Response Code – 2D digital barcode  Scan with reader on smart phone camera  Scan with store scanner  Store extensive data which is read digitally  Created with help of mobile marketing consultant YOUR COMPANY - Phone - Email
    • QR Code Instore Usage YOUR COMPANY - Phone - Email
    • QR CODE Works as pull advertising rather than push advertising Provides links to web pages, coupons, opt-in invites, sales events  e.g. Scan code on sign at Target and get instant coupon delivered to phone  e.g. Scan QR code on Coke can and it downloads the Coke ringtone  e.g. Calvin Klein replaced a billboard with a giant QR code. YOUR COMPANY - Phone - Email
    • Mobile/QR Coupon Redemption YOUR COMPANY - Phone - Email
    • QR CODE Place on print advertising, business cards, t-shirts, billboards, posters, websites, etc. Can be created with help of mobile marketing consultant. YOUR COMPANY - Phone - Email
    • How to Get Found on MobileLocal Search levels are high on Mobile Leading to in store visits and purchases Higher on Mobile than PC/tablet Average $ amount spent is higher than on a PCOnline and Mobile Directories Google Places Bing/Yahoo/GPS/TomTom YOUR COMPANY - Phone - Email
    • START NOW!!! Create a Mobile Friendly Website  50% of cell phones will be smartphones in 2012 with access to the web Start a Text Message Marketing Program  Majority of mobile phones can receive text messages  Direct, personal and cost-effective marketing strategy  More text messages sent then voicemails Market with your own QR Codes Offer your own Daily Deals YOUR COMPANY - Phone - Email
    • SUMMARY Mobile is THE new mass media Mobile phone use growing at rapid pace, smartphone sales growing! Mobile is great marketing potential for businesses Mobile is set to explode! It’s time to incorporate mobile into your overallmarketing campaigns. Are you ready for the MOBILE EXPLOSION? YOUR COMPANY w/MobiVantage Go Mobile Now - Phone - Email
    • Mosaic Emarketing/MobiVantage Do You need a mobile optimized presence? Call me to help you implement the appropriate strategies to optimize your mobile presence. Wendy Smith Mosiac Emarketing/MobiVantage/ http://wendysmith.mobivantage.mobi wendy@mobivantage.mobi 610-217-7475 YOUR COMPANY - Phone - Email
    • THANKS! TILL NEXT TIME!YOUR COMPANY - Phone - Email
    • References – Comscoredatamine.com – http://pewinternet.org/Reports/2011/Cell-Phone- Texting-2011/Main-Report.aspx YOUR COMPANY - Phone - Email