Create The Conditions Using Social Media As Tools Instead of Venues Morry Patoka [email_address] iquestinc.com CreateTheCo...
Social Media can be much more than just venues where groups gather to hang out
as marketers we need places ways reasons to  connect  with our target segments
A  place , a  way  and a  reason  to  connect  is what brings us together as a  Community
Each of our stakeholders share different things that bring  them , and  us , together to create  Communities Employee Comm...
Our  Stakeholder Communities  are enriched data segments that extend beyond transactional, demographic, geographic and psy...
And part of the  connection  is  us Employee Community Customer Community Supplier Community Shareholder Community Public ...
Our Brand Strategy Our Marketing Objectives Employee Community Customer Community Supplier Community Shareholder Community...
 
reasons to connect What do these individual groups and sub-groups  share  that makes each of them a Community? What do we ...
To reduce their portfolio risk Understand the realities of our business’ accounts receivables Evaluates our company’s fina...
Social Media can provide relevant  places  and meaningful  ways  for us to  connect  with our Stakeholder Communities
 
What makes Social Media  tools  instead of just  venues? When we use them to facilitate a relevant, engaging exchange of i...
Website Hub and portal to many destinations <ul><li>Use it to... </li></ul><ul><li>Deliver our brand message </li></ul><ul...
Twitter Pager on steroids <ul><li>Use it to... </li></ul><ul><li>Alert Communities with… </li></ul><ul><ul><li>Links to in...
FaceBook Dinner party <ul><li>Use it to... </li></ul><ul><li>Engage in  casual  exchange concerning specific topics of int...
LinkedIn Networking breakfast <ul><li>Use it to... </li></ul><ul><li>Engage in  brief , weekly to monthly business oriente...
YouTube Amateur Theatre <ul><li>Use it to... </li></ul><ul><li>Engage Communities by sharing information through  entertai...
SlideShare Highlighter <ul><li>Use it to... </li></ul><ul><li>Offer Communities  to-the-point , creative presentations tha...
PDA Apps Swiss Army Knife <ul><li>Use them to... </li></ul><ul><li>Provide Communities with their own tools to make life… ...
Blogs Consciousness workshops <ul><li>Use them to... </li></ul><ul><li>Gain and share perspectives with our Communities th...
Consolidators Research assistants Use them to... Initiate new relationships with people who should be in our Community
<ul><li>Define your stakeholder groups. </li></ul><ul><li>Identify what these individual groups and sub-groups share that ...
If you would like to consider building your Social Media Marketing Plan with the help of experienced guidance, please visi...
Visit  CreateTheConditions.com   for more useful articles and presentations. “ I help the people who run companies create ...
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Using Social Media As Tools Instead Of Venues

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How to use Social Media as tools to help you deliver your brand strategy and accomplish your marketing objectives with various Stakeholder Communities.

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Using Social Media As Tools Instead Of Venues

  1. 1. Create The Conditions Using Social Media As Tools Instead of Venues Morry Patoka [email_address] iquestinc.com CreateTheConditions.com Copyright © 2010
  2. 2. Social Media can be much more than just venues where groups gather to hang out
  3. 3. as marketers we need places ways reasons to connect with our target segments
  4. 4. A place , a way and a reason to connect is what brings us together as a Community
  5. 5. Each of our stakeholders share different things that bring them , and us , together to create Communities Employee Community Customer Community Supplier Community Shareholder Community Public Community
  6. 6. Our Stakeholder Communities are enriched data segments that extend beyond transactional, demographic, geographic and psychographic dimensions Employee Community Customer Community Supplier Community Shareholder Community Public Community
  7. 7. And part of the connection is us Employee Community Customer Community Supplier Community Shareholder Community Public Community
  8. 8. Our Brand Strategy Our Marketing Objectives Employee Community Customer Community Supplier Community Shareholder Community Public Community
  9. 10. reasons to connect What do these individual groups and sub-groups share that makes each of them a Community? What do we want each of these Communities to do? Why would they want to do that? find
  10. 11. To reduce their portfolio risk Understand the realities of our business’ accounts receivables Evaluates our company’s financial strength Shareholder-Financial Institution To establish a professional thought-leadership role that elevates their internal and external reputation Promote organization through professional channels Highly educated and respected with prized skills Employee-Skilled To accelerate successful product implementation Have contact with our service team Temporary Community that is trialing our product Customer-Welcome Why They’d Want To Do That What We Want Them To Do What Makes Them a Community Group
  11. 12. Social Media can provide relevant places and meaningful ways for us to connect with our Stakeholder Communities
  12. 14. What makes Social Media tools instead of just venues? When we use them to facilitate a relevant, engaging exchange of information based on expressed needs and preferences that help us to achieve our brand strategy and marketing objectives through segmentation (Community) management
  13. 15. Website Hub and portal to many destinations <ul><li>Use it to... </li></ul><ul><li>Deliver our brand message </li></ul><ul><li>Make it easy for our Communities to navigate to their destinations </li></ul>
  14. 16. Twitter Pager on steroids <ul><li>Use it to... </li></ul><ul><li>Alert Communities with… </li></ul><ul><ul><li>Links to information </li></ul></ul><ul><ul><li>Calls to action </li></ul></ul>
  15. 17. FaceBook Dinner party <ul><li>Use it to... </li></ul><ul><li>Engage in casual exchange concerning specific topics of interest </li></ul><ul><li>Arrange Community activities </li></ul>
  16. 18. LinkedIn Networking breakfast <ul><li>Use it to... </li></ul><ul><li>Engage in brief , weekly to monthly business oriented exchange of information for the purpose of… </li></ul><ul><ul><li>Community network development </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul>
  17. 19. YouTube Amateur Theatre <ul><li>Use it to... </li></ul><ul><li>Engage Communities by sharing information through entertaining videos that… </li></ul><ul><ul><li>Provide instruction </li></ul></ul><ul><ul><li>Stimulate emotions </li></ul></ul><ul><ul><li>Influence participation </li></ul></ul>
  18. 20. SlideShare Highlighter <ul><li>Use it to... </li></ul><ul><li>Offer Communities to-the-point , creative presentations that… </li></ul><ul><ul><li>Stimulate new thinking </li></ul></ul><ul><ul><li>Help Communities achieve their objectives </li></ul></ul><ul><ul><li>Can be downloaded for their own use </li></ul></ul>
  19. 21. PDA Apps Swiss Army Knife <ul><li>Use them to... </li></ul><ul><li>Provide Communities with their own tools to make life… </li></ul><ul><ul><li>Easier, faster or more convenient </li></ul></ul><ul><ul><li>Fun </li></ul></ul><ul><li>Establish reliance on our proprietary or branded Apps </li></ul>
  20. 22. Blogs Consciousness workshops <ul><li>Use them to... </li></ul><ul><li>Gain and share perspectives with our Communities that… </li></ul><ul><ul><li>Deliver insights </li></ul></ul><ul><ul><li>Aligns priorities </li></ul></ul>
  21. 23. Consolidators Research assistants Use them to... Initiate new relationships with people who should be in our Community
  22. 24. <ul><li>Define your stakeholder groups. </li></ul><ul><li>Identify what these individual groups and sub-groups share that makes each one a Community . </li></ul><ul><li>Define what you want each of these Communities to do . </li></ul><ul><li>Articulate why they would want to do what you want them to do. </li></ul><ul><li>Align Social Media that provide the right places for you to connect with your Communities in ways that best satisfy your reasons for connecting . </li></ul>Creating The Conditions for Using Social Media as Tools
  23. 25. If you would like to consider building your Social Media Marketing Plan with the help of experienced guidance, please visit us at iQuestinc.com
  24. 26. Visit CreateTheConditions.com for more useful articles and presentations. “ I help the people who run companies create the conditions for success. I’d appreciate hearing how your company creates the conditions for success. Contact me at [email_address] .” Morry Patoka Strategic Management Consultant & Chief Inquisitor iQuest iQuestinc.com Copyright © 2010 Create The Conditions

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