Creating Your Corporate Manifesto - Create The Conditions


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Your Corporate Manifesto is a visual and written declaration of what your company is really all about. It's designed to bring everyone in your organization together by aligning their personal convictions with your company's purpose. This short presentation provides a method and basic steps for you to create your Corporate Manifesto.

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Creating Your Corporate Manifesto - Create The Conditions

  1. 1. Create The Conditions Creating Your Corporate Manifesto Morry Patoka [email_address]
  2. 2. Jerry Maguire had the right idea when he wanted to establish a corporate manifesto
  3. 3. But the wrong process to ensure everyone believed in it
  4. 4. He created it alone
  5. 5. “ Who’s coming with me?” Um. Nobody. (Okay, Renee’s character did follow him but hey, he had her at “hello”.)
  6. 6. Your Corporate Manifesto is designed to bring everyone in your organization together <ul><li>Translates your company’s purpose into your employees feelings </li></ul><ul><li>Defines your vision in terms of shared values </li></ul><ul><li>Fuels your driving force with passionate expression </li></ul><ul><li>Strengthens your mission through personal commitment </li></ul><ul><li>Embeds your guiding principles in the day-to-day language of your business </li></ul>
  7. 7. Your Corporate Manifesto is a visual and written declaration of what your company is really all about
  8. 8. It captures what your employees stand for and strive to deliver
  9. 9. How do you create your Corporate Manifesto?
  10. 10. <ul><li>Gather them in a roomy, fun environment </li></ul><ul><li>Give them stacks of magazines, scissors, color markers, glue, bristol board, tape and unlimited license </li></ul><ul><li>Ask them, “if this were your company what would you want it to stand for”? </li></ul><ul><li>Invite them to tear, cut, paste, and combine the magazine images and headlines that capture their feelings </li></ul><ul><li>Then don’t stand back… join them! </li></ul>Begin by involving a big group of your employees representing all departments and all levels
  11. 11. Step One: Personal Time <ul><li>Working alone, individuals flip through magazines taking out what personally resonates for them </li></ul>
  12. 12. Step Two: Working Together <ul><li>Working in small groups individuals share their images and headlines; explaining why they selected each piece </li></ul><ul><li>Within each group, participants discuss, debate and ultimately agree on what images and headlines they want to contribute to the “Big Picture”, and why </li></ul><ul><li>Using a flipchart or whiteboard, they extract and formulate messages that verbalize their impressions and feelings about what they’ve collected </li></ul>
  13. 13. Step Three: Building The Collective Voice <ul><li>Each small group presents their images, headlines and messages; explaining why they were selected </li></ul><ul><li>As a large group, participants discuss, debate and ultimately agree on what to include on the “Big Picture” </li></ul>
  14. 14. Step Four: The “Big Picture” Collage <ul><li>Tape as many bristol board sheets together as you need, gather everyone around and start pasting! </li></ul><ul><li>Encourage participants to move positions and add their cut-outs to build themes wherever possible </li></ul><ul><li>Use the colour markers to include messages in and around the images and headlines </li></ul><ul><li>Take lots of photos to remember the experience and bring it to life for others </li></ul>
  15. 15. Step Five: Your Corporate Manifesto <ul><li>Share your messages, and the “Big Picture”, with everyone in your organization. </li></ul><ul><li>Let your creative team transform them into a visual and written declaration </li></ul><ul><li>Use your Corporate Manifesto in your marketing, internal communications, training and as a backdrop for your strategic planning </li></ul>
  16. 16. <ul><li>Think big. Organize a large group of employees that represent all areas and levels of your company. You may even want to conduct multiple sessions across the country. </li></ul><ul><li>Think openly. Give participants the freedom to explore their own personal feelings about running your company and encourage them to explore how others feel. </li></ul><ul><li>Think generously. Let everyone speak, discuss, debate and share. Listen to what they’re saying. </li></ul><ul><li>Think creatively. Give participants free rein to verbalize and design the “Big Picture” as they see it. </li></ul><ul><li>Think honestly. Incorporate the messages that truly reflect your company and what you believe you can deliver…even if you have to try harder. </li></ul>Creating The Conditions for Your Corporate Manifesto
  17. 17. If you would like to consider creating your corporate manifesto with the help of experienced guidance, please visit
  18. 18. Visit for more useful articles and presentations. “ I help the people who run companies create the conditions for success. Please visit to find out how.” Morry Patoka [email_address] Copyright © 2009 Create The Conditions