Lessons in Innovation
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Lessons in Innovation

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Alison Morris's internship conclusion presentation for Morrissey & Co on creativity, collaboration, communication, social media, brainstorming, risk taking, visual inspiration, branding ...

Alison Morris's internship conclusion presentation for Morrissey & Co on creativity, collaboration, communication, social media, brainstorming, risk taking, visual inspiration, branding

Alison Morris: http://twitter.com/alisonmorris

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    Lessons in Innovation Lessons in Innovation Presentation Transcript

    • Lessons In Innovation: Creativity , Collaboration & Communication
    • The New Creative
      • Multi-functionality , interactivity , and immediacy of technology fosters the need for a constant, consistent and creative duality of logic & emotion .
    • In Practice…
      • Lucid & Creative Thinking
      • Personal Content Creation
      • Trend spotting
      • Visual Culture
      • Social Risk -Taking
      • Niche Interest Groups
      • Individuated Communication
    • Tools of the Trade?
      • Today’s tools are merely trend-influenced means to a permanent end, and therefore must be understood agnostically.
    • Tools, Translated
      • Means:
      Ends:
      • Connection
      • Creation
      • Expression
      • Interactivity
      • Conversation
    • Thought Pioneers
      • Burberry |Art of the Trench
      http://artofthetrench.com/ Innovation: User Created Content Outcome: Collaboration, Visual Impact, Brand Evangelism
    • Thought Pioneers
      • Skittles | Experience the Rainbow
      http://skittles.com/ Innovation: User Experience Outcome: Visual Innovation, Inherent Interactivity, Brand Expression
    • Thought Pioneers
      • Allstate | Good Hands Community
      Innovation: Community Development Outcome: Customer Connection, Brand Interaction http://www.goodhandscommunity.org/
    • At Morrissey & Co…
      • Use leading examples of innovation as inspiration for brainstorming.
      • Digest client brands & reputations in light of creativity and collaboration .
      • Embrace extreme ideas and risk-embracing concepts .
    • Day-To-Day
      • Organic Brainstorming
      • Comparative & Competitive Analyses
      • Collaboration Opportunities
      • Industry Monitoring
      • Interactive Media Releases
    • Visual Inspiration
      • Danny Roberts | Igor & Andre, Inspiration Friday
      http://igorandandre.blogspot.com/
    • Brainstorm Exercise
      • Visual Brand & Reputation Conceptualization
        • Post-It Note Brain Purge
        • Visual Inspiration Collage
      • Constraint-Free Campaigning
        • In an ideal, budget-free world…
      • Thought Leadership Exploration
        • “ Who is the __________ authority across all media?”
      WORK BACKWARDS FROM THESE DISCOVERIES TO DEVELOP WHAT IS POSSIBLE, FEASABLE, AND TANGIBLE.