Lessons in Innovation

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Alison Morris's internship conclusion presentation for Morrissey & Co on creativity, collaboration, communication, social media, brainstorming, risk taking, visual inspiration, branding

Alison Morris: http://twitter.com/alisonmorris

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Lessons in Innovation

  1. 1. Lessons In Innovation: Creativity , Collaboration & Communication
  2. 2. The New Creative <ul><li>Multi-functionality , interactivity , and immediacy of technology fosters the need for a constant, consistent and creative duality of logic & emotion . </li></ul>
  3. 3. In Practice… <ul><li>Lucid & Creative Thinking </li></ul><ul><li>Personal Content Creation </li></ul><ul><li>Trend spotting </li></ul><ul><li>Visual Culture </li></ul><ul><li>Social Risk -Taking </li></ul><ul><li>Niche Interest Groups </li></ul><ul><li>Individuated Communication </li></ul>
  4. 4. Tools of the Trade? <ul><li>Today’s tools are merely trend-influenced means to a permanent end, and therefore must be understood agnostically. </li></ul>
  5. 5. Tools, Translated <ul><li>Means: </li></ul>Ends: <ul><li>Connection </li></ul><ul><li>Creation </li></ul><ul><li>Expression </li></ul><ul><li>Interactivity </li></ul><ul><li>Conversation </li></ul>
  6. 6. Thought Pioneers <ul><li>Burberry |Art of the Trench </li></ul>http://artofthetrench.com/ Innovation: User Created Content Outcome: Collaboration, Visual Impact, Brand Evangelism
  7. 7. Thought Pioneers <ul><li>Skittles | Experience the Rainbow </li></ul>http://skittles.com/ Innovation: User Experience Outcome: Visual Innovation, Inherent Interactivity, Brand Expression
  8. 8. Thought Pioneers <ul><li>Allstate | Good Hands Community </li></ul>Innovation: Community Development Outcome: Customer Connection, Brand Interaction http://www.goodhandscommunity.org/
  9. 9. At Morrissey & Co… <ul><li>Use leading examples of innovation as inspiration for brainstorming. </li></ul><ul><li>Digest client brands & reputations in light of creativity and collaboration . </li></ul><ul><li>Embrace extreme ideas and risk-embracing concepts . </li></ul>
  10. 10. Day-To-Day <ul><li>Organic Brainstorming </li></ul><ul><li>Comparative & Competitive Analyses </li></ul><ul><li>Collaboration Opportunities </li></ul><ul><li>Industry Monitoring </li></ul><ul><li>Interactive Media Releases </li></ul>
  11. 11. Visual Inspiration <ul><li>Danny Roberts | Igor & Andre, Inspiration Friday </li></ul>http://igorandandre.blogspot.com/
  12. 12. Brainstorm Exercise <ul><li>Visual Brand & Reputation Conceptualization </li></ul><ul><ul><li>Post-It Note Brain Purge </li></ul></ul><ul><ul><li>Visual Inspiration Collage </li></ul></ul><ul><li>Constraint-Free Campaigning </li></ul><ul><ul><li>In an ideal, budget-free world… </li></ul></ul><ul><li>Thought Leadership Exploration </li></ul><ul><ul><li>“ Who is the __________ authority across all media?” </li></ul></ul>WORK BACKWARDS FROM THESE DISCOVERIES TO DEVELOP WHAT IS POSSIBLE, FEASABLE, AND TANGIBLE.

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