• Save
MCUrgent: Getting the word out with social media
Upcoming SlideShare
Loading in...5
×
 

MCUrgent: Getting the word out with social media

on

  • 266 views

 

Statistics

Views

Total Views
266
Views on SlideShare
266
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • So, how did MCUrgent get started?
  • Nor’easter in March 2010. Information just wasn’t available online.

MCUrgent: Getting the word out with social media MCUrgent: Getting the word out with social media Presentation Transcript

  • MCUrgent A Shared Emergency Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting the word out with social media
  • MCUrgent: Morris County Urgent
    • What is MCUrgent?
    • How did MCUrgent get started?
    • How does MCUrgent work?
    • Where can I get MCUrgent?
    • How do I sign up for MCUrgent?
  • What is MCUrgent?
    • An application that utilizes the power of social media to share official emergency information during a multi-jurisdictional emergency.
    • Led by Morris County’s Office of Emergency Management, MCUrgent will ultimately include all 39 towns posting to a single Twitter feed and Facebook page.
    • Used only in multi-jurisdictional emergencies. Individual town emergency notices go to that town’s website, Twitter feed or Facebook page.
  • How did MCUrgent get started? YIKES! It’s raining!
  • People needed to know…
    • What roads are closed?
    • Where can I find shelter?
    • How long might the power be out?
    • How high is the river?
    • How will I get information without power?
    • Where can I get information?
  • When putting out information…
    • Situation updates need to:
      • be timely
      • originate from the source
      • be accessible even without power
      • be available 24/7
      • be device independent
      • cross municipal boundaries
      • be freely available (no subscription or membership required)
      • be accessed anywhere
  • Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
  • #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite Posts go to major social networks
  • Posts can be read on any device #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite desktop iPhone Android phone iPad laptop Phone/blackberry
  • “ Like” MCurgent on Facebook
  • “ Follow” MCUrgent on Twitter
  • Get MCUrgent via Text Message text follow MCUrgent to 40404
  • 2010 Winter Storms: First test of MCUrgent
    • Getting started:
    • MCUrgent FB Post views
    • 10/25/2010 - 11/26/2010       188 
    • December storms:
    • MCUrgent FB Post views
    • 11/25/2010 - 12/25/2010     8,941
    • ONE DAY
    • December 27, 2010
    • MCUrgent Post views:           4,386
  • Hurricane Irene: 1 week
    • Websites Irene Typical
    • Homepage views 75,155 26,000
    • Blogger
    • OEM & MorrisCountyNJ 36,991 2,400
    • Facebook post views
    • MorrisCountyNJ      49,610 5,500
    • MCUrgent      99,005 400
    • Twitter message views*
    • MorrisCountyNJ      169,292 18,000
    • MCUrgent      20,448 0
    • TOTAL VIEWS 450,337 52,300
    • *Does not include Twitter ‘fast follow’ text messages to cell phones
  • Public Opinion: We like it!
  • MCUrgent for your school or business Print posters: MorrisCountyNJ.gov
  • Morris County’s gone mobile! Other ways to keep in touch
  • You Town This is a FREE app for iPhone users. Coming soon on Android and Blackberry Morris County beta tested this… Put Morris County in your Pocket Morris County’s gone mobile!
  • Morris County in your pocket
  • For Blackberry & Android users: MorrisCountyNJ.mobi
  • Morris County Connections goes mobile
    • What: Emergency notifications from participating towns & the county
    • Info: MorrisCountyNJ.gov/mcurgent/ socialmedia-mcurgent.asp
    • Web: MorrisCountyNJ.gov MorrisOEM.org
    • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com/MCUrgent
    • Text: text follow MCUrgent to 40404
    MCUrgent at a glance
  • MCUrgent A Shared Emergency Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting the word out with social media
  •