Your SlideShare is downloading. ×
MCUrgent A Shared Emergency  Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting...
MCUrgent: Morris County Urgent <ul><li>What is MCUrgent? </li></ul><ul><li>How did MCUrgent get started? </li></ul><ul><li...
What is MCUrgent? <ul><li>An application that utilizes the power of social media to share official emergency information d...
How did MCUrgent get started? YIKES! It’s raining!
People needed to know… <ul><li>What roads are closed? </li></ul><ul><li>Where can I find shelter? </li></ul><ul><li>How lo...
When putting out information… <ul><li>Situation updates need to: </li></ul><ul><ul><li>be timely </li></ul></ul><ul><ul><l...
Our vision of MCUrgent Towns create a tweet #hashtag   post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrge...
#MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are stil...
Posts can be read on any device #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads ...
“ Like” MCurgent on Facebook
“ Follow” MCUrgent on Twitter
Get MCUrgent via Text Message text   follow MCUrgent to 40404
2010 Winter Storms: First test of MCUrgent <ul><li>Getting started: </li></ul><ul><li>MCUrgent FB Post views </li></ul><ul...
Hurricane Irene: 1 week <ul><li>Websites Irene  Typical </li></ul><ul><li>Homepage views  75,155  26,000  </li></ul><ul><l...
Public Opinion:  We like it!
MCUrgent  for your school  or business Print posters: MorrisCountyNJ.gov
Morris County’s gone mobile! Other ways to keep in touch
You Town This is  a FREE  app  for  iPhone  users. Coming soon on Android and Blackberry Morris County beta tested this… P...
Morris County in your pocket
For Blackberry & Android users: MorrisCountyNJ.mobi
Morris County Connections goes mobile
<ul><li>What:   Emergency notifications from participating towns & the county </li></ul><ul><li>Info: MorrisCountyNJ.gov/m...
MCUrgent A Shared Emergency  Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting...
 
Upcoming SlideShare
Loading in...5
×

MCUrgent: Getting the word out with social media

180

Published on

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
180
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • So, how did MCUrgent get started?
  • Nor’easter in March 2010. Information just wasn’t available online.
  • Transcript of "MCUrgent: Getting the word out with social media"

    1. 1. MCUrgent A Shared Emergency Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting the word out with social media
    2. 2. MCUrgent: Morris County Urgent <ul><li>What is MCUrgent? </li></ul><ul><li>How did MCUrgent get started? </li></ul><ul><li>How does MCUrgent work? </li></ul><ul><li>Where can I get MCUrgent? </li></ul><ul><li>How do I sign up for MCUrgent? </li></ul>
    3. 3. What is MCUrgent? <ul><li>An application that utilizes the power of social media to share official emergency information during a multi-jurisdictional emergency. </li></ul><ul><li>Led by Morris County’s Office of Emergency Management, MCUrgent will ultimately include all 39 towns posting to a single Twitter feed and Facebook page. </li></ul><ul><li>Used only in multi-jurisdictional emergencies. Individual town emergency notices go to that town’s website, Twitter feed or Facebook page. </li></ul>
    4. 4. How did MCUrgent get started? YIKES! It’s raining!
    5. 5. People needed to know… <ul><li>What roads are closed? </li></ul><ul><li>Where can I find shelter? </li></ul><ul><li>How long might the power be out? </li></ul><ul><li>How high is the river? </li></ul><ul><li>How will I get information without power? </li></ul><ul><li>Where can I get information? </li></ul>
    6. 6. When putting out information… <ul><li>Situation updates need to: </li></ul><ul><ul><li>be timely </li></ul></ul><ul><ul><li>originate from the source </li></ul></ul><ul><ul><li>be accessible even without power </li></ul></ul><ul><ul><li>be available 24/7 </li></ul></ul><ul><ul><li>be device independent </li></ul></ul><ul><ul><li>cross municipal boundaries </li></ul></ul><ul><ul><li>be freely available (no subscription or membership required) </li></ul></ul><ul><ul><li>be accessed anywhere </li></ul></ul>
    7. 7. Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
    8. 8. #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite Posts go to major social networks
    9. 9. Posts can be read on any device #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite desktop iPhone Android phone iPad laptop Phone/blackberry
    10. 10. “ Like” MCurgent on Facebook
    11. 11. “ Follow” MCUrgent on Twitter
    12. 12. Get MCUrgent via Text Message text follow MCUrgent to 40404
    13. 13. 2010 Winter Storms: First test of MCUrgent <ul><li>Getting started: </li></ul><ul><li>MCUrgent FB Post views </li></ul><ul><li>10/25/2010 - 11/26/2010       188  </li></ul><ul><li>December storms: </li></ul><ul><li>MCUrgent FB Post views </li></ul><ul><li>11/25/2010 - 12/25/2010     8,941 </li></ul><ul><li>ONE DAY </li></ul><ul><li>December 27, 2010 </li></ul><ul><li>MCUrgent Post views:           4,386 </li></ul>
    14. 14. Hurricane Irene: 1 week <ul><li>Websites Irene Typical </li></ul><ul><li>Homepage views 75,155 26,000 </li></ul><ul><li>Blogger </li></ul><ul><li>OEM & MorrisCountyNJ 36,991 2,400 </li></ul><ul><li>Facebook post views </li></ul><ul><li>MorrisCountyNJ      49,610 5,500 </li></ul><ul><li>MCUrgent      99,005 400 </li></ul><ul><li>Twitter message views* </li></ul><ul><li>MorrisCountyNJ      169,292 18,000 </li></ul><ul><li>MCUrgent      20,448 0 </li></ul><ul><li>TOTAL VIEWS 450,337 52,300 </li></ul><ul><li>*Does not include Twitter ‘fast follow’ text messages to cell phones </li></ul>
    15. 15. Public Opinion: We like it!
    16. 16. MCUrgent for your school or business Print posters: MorrisCountyNJ.gov
    17. 17. Morris County’s gone mobile! Other ways to keep in touch
    18. 18. You Town This is a FREE app for iPhone users. Coming soon on Android and Blackberry Morris County beta tested this… Put Morris County in your Pocket Morris County’s gone mobile!
    19. 19. Morris County in your pocket
    20. 20. For Blackberry & Android users: MorrisCountyNJ.mobi
    21. 21. Morris County Connections goes mobile
    22. 22. <ul><li>What: Emergency notifications from participating towns & the county </li></ul><ul><li>Info: MorrisCountyNJ.gov/mcurgent/ socialmedia-mcurgent.asp </li></ul><ul><li>Web: MorrisCountyNJ.gov MorrisOEM.org </li></ul><ul><li>Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com/MCUrgent </li></ul><ul><li>Text: text follow MCUrgent to 40404 </li></ul>MCUrgent at a glance
    23. 23. MCUrgent A Shared Emergency Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting the word out with social media

    ×