MCUrgent A Shared Emergency  Information Network Information Services Department September 7, 2010 Getting the word out wi...
March 2010 Nor’easter Disaster <ul><li>Governor Chris Christie declared a State of Emergency due to the severe weather con...
People needed information <ul><li>What roads are closed? </li></ul><ul><li>Where can I find shelter? </li></ul><ul><li>How...
Finding information was difficult <ul><li>Nothing on town websites </li></ul><ul><ul><li>Maintenance typically contractor ...
When disseminating information… <ul><li>Situation updates need to: </li></ul><ul><ul><li>be timely </li></ul></ul><ul><ul>...
Crafting a solution <ul><li>We need to find a way to: </li></ul><ul><ul><li>grab information at the source </li></ul></ul>...
Using Twitter to Share Information <ul><li>Messages can be posted from a desktop, laptop, phone </li></ul><ul><li>Message ...
<ul><li>What Twitter IS: </li></ul><ul><li>A news service, a microblog </li></ul><ul><li>Information-only notification met...
<ul><li>What Twitter is NOT: </li></ul><ul><li>A formal, guaranteed notification system </li></ul><ul><ul><li>No guarantee...
Our vision of MCUrgent Town 2 Town 1 Town 3 Town 4 Town 5 Towns create a tweet #hashtag   post
Our vision of MCUrgent Town 2 Parsippany Town 3 Town 4 Town 5 Towns create a tweet #hashtag   post #MCParsip   RT 46 WB be...
Our vision of MCUrgent Town 2 Town 1 Town 3 Town 4 Town 5 Towns create a tweet #hashtag   post Twitter (MCUrgent) Facebook...
 
 
Our vision of MCUrgent Town 2 Town 1 Town 3 Town 4 Town 5 Towns create a tweet #hashtag   post Twitter (MCUrgent) Facebook...
Our vision of MCUrgent <ul><li>Twitter.com/MCUrgent </li></ul><ul><li>Widget on County and OEM home pages </li></ul><ul><l...
An actual newspaper posting <ul><li>As of 7:39pm, there’s Flooding on US 46 westbound between New Rd in Parsippany-Troy Hi...
An actual newspaper posting… <ul><li>As of 7:39pm, there’s Flooding on US 46 westbound between New Rd in Parsippany-Troy H...
An actual newspaper posting… <ul><li>As of 7:39pm, there’s Flooding on US 46 westbound between New Rd in Parsippany-Troy H...
What postings might look like <ul><li>#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded.  All lanes close...
Information Services needs to… <ul><li>Fully support and encourage participation </li></ul><ul><li>Set up technical aspect...
Towns need to… <ul><li>Fully support and encourage participation </li></ul><ul><li>Determine authorized posters </li></ul>...
OEM needs to… <ul><li>Fully support and encourage participation </li></ul><ul><li>Identify towns that have agreed to beta ...
Summary of MCUrgent <ul><li>What:   Emergency notifications from participating towns:  MCUrgent </li></ul><ul><li>Web: Mor...
MCUrgent A Shared Emergency  Information Network Information Services Department September 7, 2010 Supplemental Information
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MCUrgent: A Shared Emergency Information Network

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A presentation by Carol A. Spencer to the Morris County NJ Freeholders & OEM Coordinators, outlining a program to use social media to communicate with constituents in an emergency.

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MCUrgent: A Shared Emergency Information Network

  1. 1. MCUrgent A Shared Emergency Information Network Information Services Department September 7, 2010 Getting the word out with social media
  2. 2. March 2010 Nor’easter Disaster <ul><li>Governor Chris Christie declared a State of Emergency due to the severe weather conditions which resulted in river and stream flooding […] and a few storm related fatalities. (nj211.org 3/15/2010) </li></ul><ul><li>Continued power outages, train delays, closed roads and swollen rivers had police, utility and emergency medical personnel scrambling. (nj.com 3/15/2010) </li></ul>
  3. 3. People needed information <ul><li>What roads are closed? </li></ul><ul><li>Where can I find shelter? </li></ul><ul><li>How long might the power be out? </li></ul><ul><li>How high is the river? </li></ul><ul><li>How will I get information without power? </li></ul><ul><li>Where can I get information? </li></ul>
  4. 4. Finding information was difficult <ul><li>Nothing on town websites </li></ul><ul><ul><li>Maintenance typically contractor or volunteer and not typically 24/7 </li></ul></ul><ul><li>Nothing on County or OEM website </li></ul><ul><ul><li>Information typically coming from towns </li></ul></ul><ul><ul><li>Towns can’t update County website </li></ul></ul><ul><ul><li>County doesn’t have 24/7 web staff </li></ul></ul><ul><li>Limited information in the press </li></ul><ul><li>While government was handling the emergency, the public didn’t know the government was doing anything. </li></ul>
  5. 5. When disseminating information… <ul><li>Situation updates need to: </li></ul><ul><ul><li>be timely </li></ul></ul><ul><ul><li>originate from the source </li></ul></ul><ul><ul><li>be accessible even without power </li></ul></ul><ul><ul><li>be available 24/7 </li></ul></ul><ul><ul><li>be device independent </li></ul></ul><ul><ul><li>cross municipal boundaries </li></ul></ul><ul><ul><li>be freely available (no subscription or membership required) </li></ul></ul><ul><ul><li>be accessed anywhere </li></ul></ul>
  6. 6. Crafting a solution <ul><li>We need to find a way to: </li></ul><ul><ul><li>grab information at the source </li></ul></ul><ul><ul><li>aggregate it </li></ul></ul><ul><ul><li>make it available so the public can: </li></ul></ul><ul><ul><ul><li>view it </li></ul></ul></ul><ul><ul><ul><li>use it </li></ul></ul></ul><ul><ul><ul><li>parse it </li></ul></ul></ul><ul><ul><ul><li>share it </li></ul></ul></ul>
  7. 7. Using Twitter to Share Information <ul><li>Messages can be posted from a desktop, laptop, phone </li></ul><ul><li>Message can be retrieved from a desktop, laptop, phone </li></ul><ul><li>Subscription-free access for citizens </li></ul><ul><li>AccessibleTwitter.com </li></ul><ul><li>Twitter users can: Retweet (share) Search by #hashtag Share with RSS </li></ul>True social media use allows citizen contribution & sharing: Twitterers can add #hashtags to their own postings Twitterers can direct message (DM) MCUrgent
  8. 8. <ul><li>What Twitter IS: </li></ul><ul><li>A news service, a microblog </li></ul><ul><li>Information-only notification methodology </li></ul><ul><li>Technology dependent notification Server overload; “Fail whale” issues </li></ul><ul><li>140 characters only Very brief announcements or links to more information </li></ul><ul><li>Available on multiple media Computer, laptop, wireless, smartphone, sms, rss reader, ipad, and more </li></ul><ul><li>Available without registration </li></ul>
  9. 9. <ul><li>What Twitter is NOT: </li></ul><ul><li>A formal, guaranteed notification system </li></ul><ul><ul><li>No guarantee that notices will be posted </li></ul></ul><ul><ul><li>No guarantee on uptime </li></ul></ul><ul><ul><li>No guarantee that applications that pull Twitter feed will function </li></ul></ul><ul><li>The sole notification system </li></ul><ul><ul><li>TV, radio, Twitter, Facebook, RSS feeds, SMS/text, reverse 9-1-1, email must all be used </li></ul></ul><ul><li>Substitute for an official emergency notification service </li></ul>
  10. 10. Our vision of MCUrgent Town 2 Town 1 Town 3 Town 4 Town 5 Towns create a tweet #hashtag post
  11. 11. Our vision of MCUrgent Town 2 Parsippany Town 3 Town 4 Town 5 Towns create a tweet #hashtag post #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 th via Twitter
  12. 12. Our vision of MCUrgent Town 2 Town 1 Town 3 Town 4 Town 5 Towns create a tweet #hashtag post Twitter (MCUrgent) Facebook (MC OEM page)
  13. 15. Our vision of MCUrgent Town 2 Town 1 Town 3 Town 4 Town 5 Towns create a tweet #hashtag post Twitter (MCUrgent) Facebook (Morris County page) Twitter (MorrisCountyNJ) Facebook (Town page) Facebook (MC OEM page) Twitter (Town feed)
  14. 16. Our vision of MCUrgent <ul><li>Twitter.com/MCUrgent </li></ul><ul><li>Widget on County and OEM home pages </li></ul><ul><li>Facebook.com/MCUrgent (needs 25 fans to get MCUrgent vanity URL) </li></ul><ul><li>MCUrgent.com / .net / .org / .info (all point to Twitter.com/MCUrgent) </li></ul><ul><li>#hashtag list included on County and OEM sites </li></ul>
  15. 17. An actual newspaper posting <ul><li>As of 7:39pm, there’s Flooding on US 46 westbound between New Rd in Parsippany-Troy Hills Twp and US 202/CR 511/Parsippany Blvd in Parsippany-Troy Hills Twp. All lanes closed. </li></ul><ul><li>In Twitter: </li></ul><ul><li>#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. </li></ul><ul><li>Twitter allows 140 characters. This posting still has 57 characters available </li></ul><ul><li>Date and time are not needed. Added to tweet automatically. </li></ul><ul><li>#hashtag allows for citizens to follow just their town, multiple towns, or all of Morris County through MCUrgent </li></ul><ul><li>With one click, can go to MCUrgent, Morris County social media plus town Twitter or Facebook feed </li></ul><ul><li>Accessible through computer, phones, blackberry via the web or sms (text) </li></ul>
  16. 18. An actual newspaper posting… <ul><li>As of 7:39pm, there’s Flooding on US 46 westbound between New Rd in Parsippany-Troy Hills Twp and US 202/CR 511/Parsippany Blvd in Parsippany-Troy Hills Twp. All lanes closed. </li></ul><ul><li>On Twitter.com/MCUrgent </li></ul><ul><li>#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15th via Twitter </li></ul><ul><li>Twitter allows 140 characters. This posting still has 57 characters available </li></ul><ul><li>Date and time are not needed. Added to tweet automatically. </li></ul><ul><li>Hashtag allows for citizens to follow just their town, multiple towns, or all of Morris County through MCUrgent </li></ul><ul><li>With one click, can go to MCUrgent, Morris County social media plus town Twitter or Facebook feed </li></ul><ul><li>Accessible through computer, phones, blackberry via the web or sms (text) </li></ul>
  17. 19. An actual newspaper posting… <ul><li>As of 7:39pm, there’s Flooding on US 46 westbound between New Rd in Parsippany-Troy Hills Twp and US 202/CR 511/Parsippany Blvd in Parsippany-Troy Hills Twp. All lanes closed. </li></ul><ul><li>On Twitter.com/MCUrgent </li></ul><ul><li>#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15th via Twitter </li></ul><ul><li>Twitter allows 140 characters. This posting still has 57 characters available </li></ul><ul><li>Date and time are not needed. Added to tweet automatically. </li></ul><ul><li>#hashtag allows for citizens to follow just their town, multiple towns, or all of Morris County through MCUrgent </li></ul>
  18. 20. What postings might look like <ul><li>#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15th via Twitter </li></ul><ul><li>#MCDenville River Road closed at Old Boonton (Norris) Road. 9:30 AM Mar 15 th via Hootsuite </li></ul><ul><li>#MCDover Blackwell and Salem St flooded. Blackwell closed until further notice. More info: http://ow.ly/2swps 11:30 AM Mar 15th via Hootsuite </li></ul><ul><li>#MCRiverdale Overturned tractor trailer I-287. All NB lanes closed. 1:30 PM Mar15th via Hootsuite </li></ul><ul><li>#MCDenville Senior Center at Rt 53 (E Main St) and Hall Ave open as shelter. Park A&P pkg lot. 2:21 PM Mar15th via Twaitter </li></ul><ul><li>#MCBntn Grace Lord Park closed until further notice. Flooding. Drive Main St with care. 3:43 PM Aug 20th via Twaitter </li></ul>
  19. 21. Information Services needs to… <ul><li>Fully support and encourage participation </li></ul><ul><li>Set up technical aspects: </li></ul><ul><ul><li>Domain Names </li></ul></ul><ul><ul><li>Facebook page </li></ul></ul><ul><ul><li>Twitter Account </li></ul></ul><ul><ul><li>Invite team members when assigned by OEM </li></ul></ul><ul><li>Create written documentation & training </li></ul><ul><li>Create a public webpage </li></ul><ul><ul><li>What we’re doing and why </li></ul></ul><ul><ul><li>AccessibleTwitter.com information </li></ul></ul><ul><ul><li>Public announcement upon launch </li></ul></ul>
  20. 22. Towns need to… <ul><li>Fully support and encourage participation </li></ul><ul><li>Determine authorized posters </li></ul><ul><li>Provide training time for posters </li></ul><ul><li>Always use #hashtags when posting </li></ul><ul><li>If desired, create a town twitter account </li></ul><ul><li>If desired, learn mobile app </li></ul><ul><li>Check for DM and @mentions regularly </li></ul><ul><ul><li>Use Google Alerts or other social tracking app </li></ul></ul>
  21. 23. OEM needs to… <ul><li>Fully support and encourage participation </li></ul><ul><li>Identify towns that have agreed to beta </li></ul><ul><li>Gather names, positions, email addresses of town personnel authorized to post </li></ul><ul><li>Determine posting authorization approval process </li></ul><ul><li>Consistently provide content for OEM Facebook page </li></ul><ul><li>Assign someone to monitor MCUrgent during an event </li></ul>
  22. 24. Summary of MCUrgent <ul><li>What: Emergency notifications from participating towns: MCUrgent </li></ul><ul><li>Web: MorrisCountyNJ.gov Twitter widget Town info on town website if they want </li></ul><ul><li>Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com (Morris County Office of Emergency Management) </li></ul><ul><li>SMS: text follow MCUrgent to 40404 </li></ul>
  23. 25. MCUrgent A Shared Emergency Information Network Information Services Department September 7, 2010 Supplemental Information

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