2013 Municipal Series: MCUrgent Beginner Course


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(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.

This beginner course explains what it is and how municipalities can post messages.

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  • So, how did MCUrgent get started?
  • So, how did MCUrgent get started?
  • 2013 Municipal Series: MCUrgent Beginner Course

    1. 1. MCUrgent A Shared Emergency Information Network Getting the word out with social mediaCarol A. Spencer, Web Manager Building a Municipal Social PresenceMorris County NJ March 19, 2013
    2. 2. M r i s Count y’ s Shar ed, M t i - or ul j ur i sdi ct i onalEm gency I nf or m i on Net wor k er at What it is. How it works.
    3. 3. What is MCUrgent? • An application that utilizes the power of social media to share official emergency information during an emergency with multi-jurisdictional impact. • Led by Morris County’s Office of Emergency Management, MCUrgent allows all 39 towns to post to a single Twitter feed and Facebook page. • Via a Twitter widget (a small piece of code your web person can grab and use), MCUrgent can be put on any web page. • Individual town emergency notices can be posted to a town’s website, Twitter feed or Facebook page at the same time.
    4. 4. Using Twitter to Share Information Messages can be posted from a desktop, laptop, phone Message can be retrieved from a desktop, laptop, phone Subscription-free access Fast Follow text messages AccessibleTwitter.com Twitter users can: Retweet (share) Search by #hashtag Share with RSSTrue social media use allows citizen contribution & sharing: Twitterers can add #hashtags to their own postings Twitterers can message MCUrgent
    5. 5. What Twitter IS:•A news service, a microblog•Information-only notification methodology•Technology dependent notification Server overload; “Fail whale” issues•140 characters only Very brief announcements or links to more information•Available on multiple media Computer, laptop, wireless, smartphone, sms, rss reader, ipad, and more•Available without registration
    6. 6. What Twitter is NOT:•A formal, guaranteed notification system – No guarantee that notices will be posted – No guarantee on uptime – No guarantee that applications that pull Twitter feed will function•The sole notification system – TV, radio, Twitter, Facebook, RSS feeds, SMS/text, reverse 9-1-1, email must all be used•Substitute for an official emergency notification service
    7. 7. Our vision of MCUrgent #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 via Twitter thParsippanyMorris Twp Towns create a tweetDenville #hashtag postRiverdaleDover
    8. 8. Our vision of MCUrgent Twitter (MCUrgent)Parsippany Facebook (MCUrgent)Morris Twp Towns create a tweetDenville #hashtag postRiverdaleDover
    9. 9. Our vision of MCUrgent Twitter (MCUrgent)Parsippany Facebook (MCUrgent)Morris Twp Twitter Towns create a tweet (MorrisCountyNJ)Denville #hashtag post Facebook (MorrisCountyNJ)Riverdale TwitterDover (Town feed) Facebook (Town page)
    10. 10. Setting UpHootsuite
    11. 11. Log into Hootsuite.com with any browserUsername is the generic email used to set up Hootsuite: MC+TownName+NJ@gmail.comPassword is: change#me
    12. 12. Hootsuite Setup: Getting Started Tab
    13. 13. Hootsuite Setup: Locating social networks
    14. 14. Hootsuite Setup: Settings
    15. 15. Hootsuite Setup: Add info about you
    16. 16. Hootsuite Setup: Change password
    17. 17. Hootsuite Setup: Use https, uncheck items
    18. 18. Hootsuite Setup: pull in other information
    19. 19. Hootsuite Setup: RSS example The RSS feed from CarolSpencerNJ on Twitter is “fed” to the MorrisTest account. Each time CarolSpencerNJ posts to Twitter, it also goes out on MorrisTest. Uses? Nat’l Weather Service, TransOptions, etc.
    20. 20. Hootsuite Setup: Social Networks viewable
    21. 21. Hootsuite Setup
    22. 22. Hootsuite Setup: Add your Town networks
    23. 23. Hootsuite Setup: Add your Town networks
    24. 24. Hootsuite Setup: Add your Town networks
    25. 25. Hootsuite Setup: Terminology Social Networks Tabs Streams Posts
    26. 26. Hootsuite Setup: Adding Tabs
    27. 27. Hootsuite Setup: Adding Tabs
    28. 28. Hootsuite Setup: Adding Streams
    29. 29. Hootsuite Setup: Adding Streams
    30. 30. Hootsuite Setup: Adding Streams
    31. 31. Hootsuite Setup is done!Now, we’re ready to post.Post to: MorrisTest for Twitter MyJurisdiction for Facebook
    32. 32. HootsuiteDashboard
    33. 33. Hootsuite Dashboard
    34. 34. Hootsuite Dashboard
    35. 35. Hootsuite Dashboard
    36. 36. Hootsuite Dashboard
    37. 37. Hootsuite Dashboard
    38. 38. Posting with Hootsuite
    39. 39. Hootsuite Dashboard: Let’s try it…1. Post to test accounts (MorrisTest, MyJurisdiction) Click in the ‘Compose message…’ box Enter a test message. Use abbreviations, hash tags. Check off MorrisTest first. Note the number of characters remaining. Check off MyJurisdiction. Note the number of characters remaining. Click the calendar icon. Schedule for 5 minutes from now. Note that the ‘Send Now’ button became ‘Schedule’. Click ‘View date in Publisher’ to see what happens. Click on the floppy drive icon to see that that does. Save your tweet as a draft.
    40. 40. Hootsuite Dashboard: Let’s try it…2. Post to test accounts (MorrisTest, MyJurisdiction) To see your draft posts, click the down arrow next to the floppy drive icon If you see the post you want to send, click on it. Check the social networks to which you want this to go. If you were to check off one of the MCUrgent social networks, you would get a confirming slider to prevent accidental posting to this account. Click the calendar icon. Schedule for 5 minutes from now. Note that the ‘Send Now’ button became ‘Schedule’. Click Schedule. If you still have the ‘Publisher’ calendar open, see your tweet.
    41. 41. Before PostingDouble check before you post Information is accurate Information is authorized for public release Post is 140 characters or less Spelling is accurate Link is accurate Copy it into a new browser window to be sure it goes where you want Date and time are correct if scheduling into the future Selected social networks are the correct ones Once it’s out there, you can delete it but anyone who has read it, has read it. To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
    42. 42. A few more things…Searching, deleting, filtering To search Twitter, enter the search criteria in the search box and click the magnifying glass. To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned. To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary; #Jan25; #gov20; #superbowl, #poltwt To be sure your tweet ends up in someone’s mentions stream, use @ before their Twitter handle.
    43. 43. Hootsuite Tools
    44. 44. Hootsuite ToolsClick any Twitterhandle to getinformation aboutwho they are, theirwebsite, number offollowers / following and more….
    45. 45. Hootsuite Tools
    46. 46. Hootsuite Tools
    47. 47. Hootsuite Tools: Scheduled Tweets
    48. 48. Hootsuite Tools:Analytics
    49. 49. Hootsuite Tools: Interactions
    50. 50. Hootsuite Tools: Interactions
    51. 51. Hootsuite Tools: Applications
    52. 52. MCUrgent: What’s next? • Practice: Use MorrisTest for Twitter and MyJurisdiction for Facebook. (You can only see these on Hootsuite.com when you’re logged in. These are not live accounts.) • Post: Post to MCUrgent only in a multi-jurisdictional declared emergency OR when whatever has happened impacts multiple towns. For example: Route 46 closed in rush hour • Remember: • MCUrgent on Twitter goes to phones as text messages. Post judiciously. • The public considers weather & major highway closures as emergencies. • If you post that it’s closed, post when it’s open. • Go Mobile: Come to the advanced class when we schedule it to learn how to post from an iPad, tablet or smartphone.
    53. 53. Summary of MCUrgent • What: Emergency notifications from participating towns: MCUrgent • Web: MorrisCountyNJ.gov Twitter widget Town info on town website if they want • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com (Morris County Office of Emergency Management) • SMS: text follow MCUrgent to 40404
    54. 54. Contact Information Carol A. Spencer Digital & Social Media Manager, Morris County Website : MorrisCountyNJ.gov Email : CSpencer@co.morris.nj.us or CarolSpencerNJ@gmail.com Facebook : Facebook.com/MorrisCountyNJ Facebook : Facebook.com/MCUrgent Twitter : Twitter.com/MorrisCountyNJ Twitter : Twitter.com/MCUrgent (or MCUrgent.com)
    55. 55. MCUrgent A Shared Emergency Information Network Getting the word out with social mediaCarol A. Spencer, Web Manager Building a Municipal Social PresenceMorris County NJ March 19, 2013