Fashion and the New Taste Graph - SXSW 2012

FASHION AND THE NEW TASTE GRAPH Cannon Hodge :: @bergdorfs Dave Surgan :: @morpheusmedia :: @hamsandwich Elizabeth Canon :: @fashcollective Hilary Peterson :: @lyst :: @hillyjane Rachel Tipograph :: @gap :: @racheltipograph1 #SXSW #TASTEGRAPH

ELIZABETH CANONFASHION’S COLLECTIVE@FASHCOLLECTIVE2 #SXSW #TASTEGRAPH

AN INSIGHTS COMPANY FOCUSED ON NEW-AGE MARKETING FOR FASHION & LUXURY BRANDS.

Independent, online publication focused on intersection of fashion & technology.A RESOURCE IN DIGITAL AND SOCIAL MEDIA MARKETING FOR FASHION AND LUXURY BRANDS.

FASHION’S COLLECTIVE, A BRIEF INTRODUCTION Workshops teaching tactical skills needed for fashion & luxury brands to market effectively in the digital age. ‣Social Media ‣Analytics & ROI ‣Content Planning ‣Social Media & the Law ‣New Platform Assessment A RESOURCE IN DIGITAL AND SOCIAL MEDIA MARKETING FOR FASHION AND LUXURY BRANDS.

Invitation-only conferences focused on education, innovation & leadership in the fashion industry.‣Attendees include: ‣Speakers include:PRADA, Michael Kors, CHANEL, Bergdorf Goodman, Man Repeller,Lanvin, Giorgio Armani, Gilt Groupe, Kate Spade,Balenciaga, Prabal Gurung, Anthropologie, DKNY, LuckyChristian Dior, Urban Outﬁtters, Magazine, StyleCaster, Starworks...Salvatore Ferragamo...

DAVE SURGANMORPHEUS MEDIA / CREATETHE GROUP@MORPHEUSMEDIA7 #SXSW #TASTEGRAPH

CLIENTS8 #SXSW #TASTEGRAPH

TASTE GRAPH Content Commerce Search9 #SXSW #TASTEGRAPH

PAST 12 MONTHS Morpheus Media Clients: Taste Graph Referrals % Growth 6,000 4,500 3,000 1,500 0 Mar11 Jun11 Sep11 Dec11 Feb1210 #SXSW #TASTEGRAPH

PRODUCT SEARCH11 #SXSW #TASTEGRAPH

PRODUCT SEARCH12 #SXSW #TASTEGRAPH

CANNON HODGEBERGDORF GOODMAN@BERGDORFS13 #SXSW #TASTEGRAPH

SOCIAL MEDIA & BERGDORF GOODMAN14 #SXSW #TASTEGRAPH

BERGDORF GOODMAN + SERVICE / EXPERIENCE Expand in-store experience by providing similar ones online Result? 9k new Pinterest followers in 2012 Increased referral traffic by 300% Improved customer experience15 #SXSW #TASTEGRAPH

BERGDORF GOODMAN + HUNCH Using Hunch API, built a gift recommendation app for the holidays.16 #SXSW #TASTEGRAPH

BERGDORF GOODMAN + PINTEREST STRATEGYPin:- Trends- New Arrivals- Lifestyle/InterestsAnalyze:- Trends/Interests- Pins from BG.com 17 #SXSW #TASTEGRAPH

BERGDORF GOODMAN + ZITE Partnered with Zite to create a Bergdorf Goodman lifestyle section that customizes content based upon user feedback18 #SXSW #TASTEGRAPH

HILARY PETERSON@LYST19 #SXSW #TASTEGRAPH

AN INTRODUCTIONLyst is a social commerce website that gives users a personalized way to discover and shop for fashion online.Users can: • Browse products from hundreds of fashion retailers in one place, • Create a lyst with the products they want to save, organize and shop • ‘Follow’ style inﬂuencers to discover what products they love, • Make editorialised ‘Collections’ to share with their followers, • Buy any product they see with a single click.20 #SXSW #TASTEGRAPH

PAST 3 MONTHS Growth since increasing the personalisation of users stylefeed Number of Sales Aug Sept Oct Nov Dec Jan Feb21 #SXSW #TASTEGRAPH

NEIMAN MARCUS + LYST Community Create Lyst Purchase Challenge Collection • Product pageviews on Lyst increase by 1200%, • Items lysted from Neiman Marcus increasing by 700% • Collections featuring Neiman Marcus products increased by 2700%. • 1800% increase in monthly sales for Neiman Marcus from Lyst22 #SXSW #TASTEGRAPH

RACHEL TIPOGRAPH@GAP23 #SXSW #TASTEGRAPH

24 #SXSW #TASTEGRAPH

★ENABLE ALL PRODUCTS AND CONTENT TO BE SHAREABLE ACROSS ANY NETWORK ★USE TASTE GRAPH INSIGHTS TO INFORM FUTURE PRODUCT DEVELOPMENT, MERCHANDISING AND MARKETING ★USE TASTE GRAPH DATA TO PERSONALIZE SHOPPING EXPERIENCES FOR CONSUMERS27 #SXSW #TASTEGRAPH

Cannon Hodge :: @bergdorfs Dave Surgan :: @morpheusmedia :: @hamsandwich Elizabeth Canon :: @fashcollective Hilary Peterson :: @lyst :: @hillyjane Rachel Tipograph :: @gap :: @racheltipograph28 #SXSW #TASTEGRAPH

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Fashion and the New Taste Graph - SXSW 2012

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