How has E-Commerce changed
in times of Share Economy?
next09, May 6, 2009

10 Years ago: Similar Business Models
in Independent Silos
• Every retailer built his own e-commerce platform.
• Software and service companies have adopted to this.
• How many check-out processes have been built one
by one?
Consequences of the early silo architecture:
➥ insufficient knowledge transfer
➥ recurring costs
➥ reluctant innovation
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Today there are so many
E-Commerce Business Models
Classic Retailers (e.g. officedepot, zappos, asos, yoox ...)
Mono-Brand Stores (e.g. nike, abercrombie, tommy, gucci ... )
Auction Platforms (e.g. ebay ... )
Market Places (e.g. amazon ... )
Live Shopping Sites (e.g. woot, rabattschlacht ... )
Shopping Clubs (e.g. vente-privee, buyvip, brands4friends ... )
... and many more
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What all of them share:
The E-Commerce Stack
Online Marketing Finding enough consumers at reasonable cost
Online Storefront getting their attention, presenting an easy entry
Product Presentation staging the product, making it tangible
providing a secure order process
Fulfillment and fast delivery
E-Commerce Mgmt. staying in control of it all!
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What they also share:
The E-Commerce Challenges
Finding the most profitable target customers
Engaging them in the offer, make them return
Providing inspiration and excellent service
Putting the customers in control fulfilling their desire
Finding ways to stem against price pressure
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Consumers‘ Expectations rise
What consumers
expect of any
e-commerce
offering
inspiration
performance
reliability
working at all
10 years ago today
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The Role of Share Economy
Shared Resources:
How can the
Shared Data
„Share Economy“
help you in coping
with these challenges? Using shared
Shared Services
resources is a
competitive
advantage of open
architectures and Shared Platforms
modern online
business models.
Shared Knowledge
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Shared Data yields a Boost in the
Reliability of Decisions
Some of the most important decisions in
e-commerce:
• How to avoid scattering loss in online
marketing?
E-Commerce Platform
E-Commerce Platform
• How to display the products fitting best? E-Commerce Platforms
• How to ensure the parcels will find their
destination?
• How to protect against fraud?
Address
Tapping shared databases helps being Profiling Solvency
Checks
efficient.
Shared Data
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Shared Platforms and Services for
cutting Costs / boosting Performance
Shared Services:
Hosted Targeting Services
Product Visualisation
E-Commerce Platform
E-Commerce Platform Engines
Shared Platforms
Payment Service
Providers
Additional Advantages:
• less labour-intensive
• fulfilling high consumer expectations
• reducing time to market
Shared Data
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Shared Knowledge for a broader
Perspective and new Ideas
Who does not know this:
Shared Knowledge
People within a company tend to lose
independence of thinking.
They will naturally stick to so-called E-Commerce Platform
E-Commerce Platform
„facts“ that have been accepted for Shared Platforms
ages.
Wouldnʻt it be great to
tap the shared
knowledge of all e-
commerce experts?
Shared Data
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The Main Impacts of this Trend
• Modern e-commerce sites are based on an
Shared Data open architecture.
• They integrate lots of services and other
components.
Shared Services
• Each service can be highly efficient due to
high transaction numbers.
Shared Platforms • All components have to be aligned in order to
provide a state-of-the art e-commerce site.
Today
• This requires very good knowledge that is
Shared Knowledge scarcely available.
Time
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How do we respond to this?
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We founded next commerce!
• next commerce is made to make established brands
successful in their e-commerce mission.
• With next commerce we have a new business and IT
platform to share 13 years of e-commerce knowledge
at SinnerSchrader.
• We provide e-commerce outsourcing,
from Google to delivery at home.
• We select the best-of-breed components and align
them for building and running a state-of-the-art
e-commerce solution.
• We get paid by results, not efforts.
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For further discussion,
please stop by
at our stand in the foyer!
Moritz Koch
Managing Director
SinnerSchrader next commerce
m.koch@next-commerce.com
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