How has E-Commerce changed
in times of Share Economy?
next09, May 6, 2009
10 Years ago: Similar Business Models
in Independent Silos
• Every retailer built his own e-commerce platform.
• Software and service companies have adopted to this.
• How many check-out processes have been built one
Consequences of the early silo architecture:
➥ insufﬁcient knowledge transfer
➥ recurring costs
➥ reluctant innovation
Today there are so many
E-Commerce Business Models
Classic Retailers (e.g. ofﬁcedepot, zappos, asos, yoox ...)
Mono-Brand Stores (e.g. nike, abercrombie, tommy, gucci ... )
Auction Platforms (e.g. ebay ... )
Market Places (e.g. amazon ... )
Live Shopping Sites (e.g. woot, rabattschlacht ... )
Shopping Clubs (e.g. vente-privee, buyvip, brands4friends ... )
... and many more
What all of them share:
The E-Commerce Stack
Online Marketing Finding enough consumers at reasonable cost
Online Storefront getting their attention, presenting an easy entry
Product Presentation staging the product, making it tangible
providing a secure order process
Fulﬁllment and fast delivery
E-Commerce Mgmt. staying in control of it all!
What they also share:
The E-Commerce Challenges
Finding the most proﬁtable target customers
Engaging them in the offer, make them return
Providing inspiration and excellent service
Putting the customers in control fulﬁlling their desire
Finding ways to stem against price pressure
Consumers‘ Expectations rise
expect of any
working at all
10 years ago today
The Role of Share Economy
How can the
help you in coping
with these challenges? Using shared
resources is a
advantage of open
architectures and Shared Platforms
Shared Data yields a Boost in the
Reliability of Decisions
Some of the most important decisions in
• How to avoid scattering loss in online
• How to display the products ﬁtting best? E-Commerce Platforms
• How to ensure the parcels will ﬁnd their
• How to protect against fraud?
Tapping shared databases helps being Proﬁling Solvency
Shared Platforms and Services for
cutting Costs / boosting Performance
Hosted Targeting Services
E-Commerce Platform Engines
• less labour-intensive
• fulﬁlling high consumer expectations
• reducing time to market
Shared Knowledge for a broader
Perspective and new Ideas
Who does not know this:
People within a company tend to lose
independence of thinking.
They will naturally stick to so-called E-Commerce Platform
„facts“ that have been accepted for Shared Platforms
Wouldnʻt it be great to
tap the shared
knowledge of all e-
The Main Impacts of this Trend
• Modern e-commerce sites are based on an
Shared Data open architecture.
• They integrate lots of services and other
• Each service can be highly efﬁcient due to
high transaction numbers.
Shared Platforms • All components have to be aligned in order to
provide a state-of-the art e-commerce site.
• This requires very good knowledge that is
Shared Knowledge scarcely available.
We founded next commerce!
• next commerce is made to make established brands
successful in their e-commerce mission.
• With next commerce we have a new business and IT
platform to share 13 years of e-commerce knowledge
• We provide e-commerce outsourcing,
from Google to delivery at home.
• We select the best-of-breed components and align
them for building and running a state-of-the-art
• We get paid by results, not efforts.
For further discussion,
please stop by
at our stand in the foyer!
SinnerSchrader next commerce