QUESTION 1: In what ways doesyour media product use, develop orchallenge forms and conventions of real media products? Morgan Roux
Andrew Goodwin stated in his theory thatconventional music videos show arelationship between the lyrics andvisuals, with the visuals typicallyamplifying or illustrating the lyrics.Our music video has a direct relationship “And Sarah’s into S’N’M”between the lyrics and visuals making ita conventional music video. The songlyrics consist of a boy describingdifferent types of girls that are availableto his friend who is newly single and islooking for a new „Girl‟ The lyrics arevery descriptive and we were able to “Megan likes the older men”use, find images which suited each girldescribed creating a slideshow ofimages as if the two characters wereflicking through girls profiles. Forexample “Sarah‟s into S‟N‟M” we used aphoto which illustrated the lyrics asclosely as possible. “Suzey can’t keep her mouth shut”
Continued…We also physically showed thelyrics visually, In the openingscene the lyrics are beingtyped out into Facebook chatas if it was a conversationbetween friends. San Ciscohave taken a similar approachin their music video ‘Awkward’however they have shown thelyrics through text messagesthis screenshot (bottom right)show the lyrics in speechbubbles however both oursand San Cisco’s agree withAndrew Goodwin’s analysisand show a direct linkbetween lyrics and visuals.
Secondly Goodwin stated that inconventional music videos there is arelationship between the music and visualswhich similarly to the previous statementamplify the lyrics.There are several examples of this in ourmusic video, for example at the end of themusic there is a build up and a climax isreached. To reflect the fast pace, and highenergy of this section in the music wethought the best way to show this wasthrough hand held camera work with lotsof cuts making the footage which is beingwatched jumpy and energetic matchingthe fast paced music. This screen shotsshow some of the different angles anddistances we filmed at to helping create aexciting visual to match the music.
Continued…Similarly to Example’s music video‘Midnight Run’ he has used filters tochange the colour of the image tosignify the change in music. Forexample in our music video throughoutthe breakdown we used warm coloursto show the calm mellowness of thissection in the music however when thecolour begins to change into a colderblue colour reflecting the drama onscreen and the change of music to amore fast paced climax the darkerimage at the build up also reflects atypical grime music video as it createsa ‘grungy’ feel. Example similarlydarkens the image at the climax in hismusic video making this a conventionaltechnique.
Goodwin also noted that recordcompanies will demand a lot of close-ups of their star/performer.The band are not featured in thevideo. This is typical of the genre ofmusic we are looking at so wepurposely didn’t include them in thevideo. However we have two maincharacters in the video John andMike who play the two characters inthe footage. The both take up a lot ofscreen time, however John thecharacter in the screen shots on theleft has more close ups so perhapsthis promotes him as the star in thismusic video. This challengesGoodwin’s analysis being our musicvideo challenges conventions as wearen’t promoting a star.
Voyeurism is also another feature which isusually present in conventional music videos.Voyeurism is a heavily used in our mediaproduct. The opening shot is of Mike‟s house asif your standing outside looking at it. The closeup shot of his bedroom window suggests thatwe are about to see something we might not bepermitted to. The setting for the video is ateenage boys bedroom and we are looking overmike‟s shoulder as he browses Facebook, thecamera zooms in as he scrolls down so we cansee the chat box and him talking to his friend onFacebook, moments like this excite audiencesas they are able to look in at a privateconversation. Close up shots were important touse whilst filming to create voyeurism as yourright in the shot with them almost as if yourinvading someones personal space.
Continued…Another element of voyeurismis listening in on phoneconversations. This is one ofthe most commonly usedforms of voyeurism used, bothLady Gaga and Taylor Swifthave used it in their videos. Itgives the audience permissionto listen in on privatemoments and creates a senseof intrigue and mystery to theaudience. Due to the fact thatwe have heavily usedvoyeurism throughout ourmusic video I definitely thinkwe’ve conformed toconvention.
Intertextual references to othermusic videos, TV shows, books,movies etc.Our Digipak uses severalintertextual references. One ofwhich is the fireball we createdwas taken from the well knowngame ‘Street Fighter’. We gave thefireball a pixelated effect to lookclose to the imagery used in thegame. The band is named after amove from this game so wethought it was essential to includeas it added comic value as well asplease. We also pixelated theimage we created to make it lookcloser to a video game.
Continued…The idea for the blackbackground with theheads was stimulatedfrom The Beatles album.Despite the fact that TheBeatles is completelyunlike Hadouken! We haveloosely based our digipakaround their album coverwith the heads coming outof the black, dark shadow.
Continued…There is similarly strongintertextual referencesbetween our album coverand Queen’s albums. Theportrait of Mike is the sameidea as Queen’ssuperimposed heads as ithas a similar blurred effectthat we aimed to create withour image.The grid like effect we used issimilar to another Queenalbum due to the moreformatted layout of theheads. Our magazine, digipakfollows conventions as it hasquite in-depth referenceshowever they may not benoticeable to everyone.