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Sharpie: What's Your Point?

by Morgan Pomish on Nov 28, 2011

340 views

Final ADV420 Presentation

Final ADV420 Presentation

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sharpie digital marketing social media new media

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According to Google Insights for Search, most people searching for Sharpie, in order, are US, Canada, Australia, United Kindom, Colombia, Mexico, Argentina, Poland, Germany, Brazil
The Sharpie brand
The unifying idea of my Sharpie campaign is “What’s Your Point?” Using this new tagline, will take some of the focus off of the artistic value of Sharpie’s to include a wider audience. What’s Your Point has to do with not only why you’re using your Sharpie, but what you’re using it to say. This can be as basic as a Mom writing a note on a kids lunch bag, and as complex as writing a hit single. The best part about this campaign is that it simply expands on the social media efforts Sharpie already has. The objective of this campaign is to keep current users engaged and attract new users. Sharpie is so active on Twitter, Facebook, and their blog, so to add a new element will be easy, and relatively inexpensive.

Sharpie: What’s Your Point? — Presentation Transcript

SHARPIEA Digital Marketing Plan
WHO & WHERE
Personality CreativityVersatility
CHALLENGES Economy Clutter EnvironmentGOALS Broaden Market Versatility Good Image
WHAT’S YOUR POINT? .
FACELIFT Presence Web google blog youtube twitter facebook
$1.05 million Photo by: Luigi Diamanti
HUNGRY? Blog Facebook Google YouTube Twitter
↑ Sales↑ Followers↑ Blog Comments↑ Google Searches↑ YouTube Uploads &Tags