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How to Leverage LinkedIn as a Marketing Channel
 

How to Leverage LinkedIn as a Marketing Channel

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LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.

LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.

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  • MV – Joe moderating and covering the housekeeping items and then move to nest slide to intro both of s
  • MV – After Joe intros us, Danielle will take over
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  • andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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  • ANDREW TAKES OVER
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  • DANIELLE JUMPS BACK IN
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  • Danielle will explain the credit will be provided by an MV Team member in the next day or so to attendees, then JOE will take over to moderate through Q & A session

How to Leverage LinkedIn as a Marketing Channel How to Leverage LinkedIn as a Marketing Channel Presentation Transcript

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  • MoreVisibility 2010 www.MoreVisibility.com How to Leverage as a Marketing Channel
  • Today’s Presenters: MoreVisibility 2010 www.MoreVisibility.com Danielle Leitch Andrew Chang MOREVISIBILITY EVP, Client Strategy linkedin.com/in/danielleleitch LINKEDIN Marketing Manager linkedin.com/in/andrewjchang1
  • Agenda MoreVisibility 2010 www.MoreVisibility.com • Channel Background • Establish a Profile • Expanding Your Reach • Tracking Results • Advertising through DirectAds • Connecting with Others • Company Profiles
  • LinkedIn members are reconnecting and managing their professional identity Top 4 reasons people come to LinkedIn*: #1: Reconnect with colleagues #2: Manage your professional identity #3: Find out what your colleagues are up to #4: New business opportunities *Source: LinkedIn online survey (4/2010) of over 5,000 U.S. LinkedIn members
  • LinkedIn Benefits MoreVisibility 2010 www.MoreVisibility.com • Manage your professional information • Be introduced to potential clients • Create, collaborate on projects • Be found and find potential partners • Gain insights from like-minded professionals • Discover new inside connections • Find the best talent for your company
    • Establish
    • Your Profile
    MoreVisibility 2010 www.MoreVisibility.com
  • Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com
  • What Can Be Shared? MoreVisibility 2010 www.MoreVisibility.com • Create a Private Profile – share nothing • Any or all of the following:
    • Enhancing Your Profile
    • Expanding Your Reach
    MoreVisibility 2010 www.MoreVisibility.com
  • MoreVisibility 2010 www.MoreVisibility.com TWITTER INTEGRATION
  • Applications: Tripit MoreVisibility 2010 www.MoreVisibility.com
  • Applications: WordPress MoreVisibility 2010 www.MoreVisibility.com
  • Applications: BlogLink by TypePad MoreVisibility 2010 www.MoreVisibility.com
  • Applications: SlideShare MoreVisibility 2010 www.MoreVisibility.com
    • Connecting with Others
    • Create a Network
    MoreVisibility 2010 www.MoreVisibility.com
  • Networking – Invites
    • Sending Invites to Connect
      • Personalize Each Invite for Better Results
            • How You Know One Another
            • Why Should They Connect with You
    • Encouraging Others to Send You an Invite
      • What’s a Compelling Reason for Them to WANT to Connect?
          • Who You Know
          • What You Know
          • Common Interests/Markets
          • Include Links in Signature Lines, Business Cards, Presentations, etc.
    MoreVisibility 2010 www.MoreVisibility.com
  • Searching for Connections MoreVisibility 2010 www.MoreVisibility.com
  • Adding a Connection MoreVisibility 2010 www.MoreVisibility.com
  • Networking for Connections MoreVisibility 2010 www.MoreVisibility.com
  • Joining a Group MoreVisibility 2010 www.MoreVisibility.com
  • Group Details MoreVisibility 2010 www.MoreVisibility.com
  • Creating a Group MoreVisibility 2010 www.MoreVisibility.com
  • Asking and Answering Questions MoreVisibility 2010 www.MoreVisibility.com
  • Asking Questions MoreVisibility 2010 www.MoreVisibility.com
    • LinkedIn DirectAds
    MoreVisibility 2010 www.MoreVisibility.com
  • MoreVisibility 2010 www.MoreVisibility.com Your ads here
  • LinkedIn DirectAds MoreVisibility 2010 www.MoreVisibility.com
    • Reach over 70 million professionals
    • Targeted – by seniority, industry, job function, and more
    • Online management interface
    • Pay per click (CPC) or per impression (CPM)
    • Online reports of clicks and impressions
  • What an Ad Looks Like MoreVisibility 2010 www.MoreVisibility.com 50x50 pixel image (optional) Headline & Description Visible URL LinkedIn Member or Company Page
  • MoreVisibility 2010 www.MoreVisibility.com
  • MoreVisibility 2010 www.MoreVisibility.com
  • Manage Your Campaigns MoreVisibility 2010 www.MoreVisibility.com
  • Examples MoreVisibility 2010 www.MoreVisibility.com Recruiting & Staffing Online Education High Technology Business Services
    • Company Profiles
    MoreVisibility 2010 www.MoreVisibility.com
  • Business Corporate Profile
  • Following Companies MoreVisibility 2010 www.MoreVisibility.com
  • Find and Attend Events MoreVisibility 2010 www.MoreVisibility.com
    • Tracking Results
    MoreVisibility 2010 www.MoreVisibility.com
  • Profile Statistics MoreVisibility 2010 www.MoreVisibility.com
  • Link Shorteners MoreVisibility 2010 www.MoreVisibility.com
  • Referring Web Traffic MoreVisibility 2010 www.MoreVisibility.com
  • Questions? MoreVisibility 2010 www.MoreVisibility.com Contact: [email_address] 800-787-0497