Social media 101  strategy and connecting the dots
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Social media 101 strategy and connecting the dots



Social Media Strategy: Connecting the Social Media dots. ...

Social Media Strategy: Connecting the Social Media dots.

A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.



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Social media 101  strategy and connecting the dots Social media 101 strategy and connecting the dots Presentation Transcript

  • Social Media  Planning Strategy  Connecting The Dots©Dorien Morin-van Dam 1
  • Intro WELCOME! ©Dorien Morin-van Dam 2
  • Overview Which Platforms? (Local) Small Businesses We recommend: Facebook Page Twitter LinkedIn to start with. ©Dorien Morin-van Dam 3
  • Overview For Artist & Musicians consider adding: YouTube Pinterest ©Dorien Morin-van Dam 4
  • Overview For Brick & Mortar Business consider adding: FourSquare Google Places Yelp ©Dorien Morin-van Dam 5
  • Overview Before You Design Your Social Media Strategy 5 things to consider… ©Dorien Morin-van Dam 6
  • Overview 1. Social Media Is A Force Multiplier  Instead of thinking in terms of new goals, which a social media strategy would be used to reach, think in terms of how you can use social media, alongside your other marketing efforts, to reach your current business goals. ©Dorien Morin-van Dam 7
  • Overview 2. Never Let Tactics Dictate Strategy The Difference Between Strategy and Tactics • Tactics are the day-to-day activities that are repeatable and clear-cut, they are comprised of the basic components that execute the actually strategy. (Facebook, email, print advertising) • Strategy is the big picture, it’s the overall plan, comprised of tactics, that gives direction towards meeting goals and objectives. ©Dorien Morin-van Dam 8
  • Overview 3. Think Laterally With social media you are able to influence the conversation, the lateral communication that is happening between people in different social channels. So, when designing your strategy always think in terms of how you can get people to talk in a positive manner about your business. ©Dorien Morin-van Dam 9
  • Overview 4. Connect With Social Projects You do this by becoming part of the community, a contributor that adds to the overall enjoyment of the social project. If you live in a college town, maybe it’s the local football team, live in a family friendly city, maybe it’s education, it could even be a local charity or fishing, the ideas really are limitless.  ©Dorien Morin-van Dam 10
  • Overview 5. Don’t Go At It Alone   The Strategic Response Team should be comprised of at least one person from each department in your organization, including office staff. The reasons are plenty, but the most important reason is creativity. The creativity of the group will always be better than the creativity of the individual. ©Dorien Morin-van Dam 11
  • Strategy Planning Strategy ©Dorien Morin-van Dam 12
  • Strategy Before You Plan You Need to Know These 3 Things ©Dorien Morin-van Dam 13
  • Strategy #1 Everyone Must Work Together ‘Until you start collaborating internally as a team, you will not succeed in social media’ *Marketing, IT, Sales, Employees etc. ©Dorien Morin-van Dam 14
  • Strategy #2 Top Management Must Be On Board ‘Social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.’ ©Dorien Morin-van Dam 15
  • Strategy #3 Don’t Expect Overnight Success ‘Smart companies look at the long-term. Once you have created the social media community, listen to it and work to serve its needs. Doing so will help build customer trust and loyalty.’ ©Dorien Morin-van Dam 16
  • Strategy Start with Goals More Sales More Clients More Business More $$$ ©Dorien Morin-van Dam 17
  • Strategy Example of a Strategy  MORE ENGAGEMENT  on your Fan Page ©Dorien Morin-van Dam 18
  • Strategy Example of a Strategy  DRIVE TRAFFIC  to your website ©Dorien Morin-van Dam 19
  • Strategy Planning  Social Media Audit  Content Development  Social Media Strategic Plan  Tie in with Business Plan ALL are needed to succeed. ©Dorien Morin-van Dam 20
  • Self Audit ©Dorien Morin-van Dam 21
  • Strategy CONTENT DEVELOPMENT What do I want to say on Facebook Twitter LinkedIn ©Dorien Morin-van Dam 22
  • Strategy Content Focus  Who is your target audience?  Which key words should you use?  What do you want to be known for? ©Dorien Morin-van Dam 23
  • Strategy Content Planning Why do I need different content on each platform?  Variety  Media Functions  Audience ©Dorien Morin-van Dam 24
  • Strategy Benefits of Planning Get more Done/Time Saver ©Dorien Morin-van Dam 25
  • Strategy Benefits of Planning Defined plan to follow. ©Dorien Morin-van Dam 26
  • Strategy Benefits of Planning No duplicate posts/actions. ©Dorien Morin-van Dam 27
  • Strategy Benefits of Planning Easy to delegate tasks. ©Dorien Morin-van Dam 28
  • Strategy Benefits of Planning (Better) Analysis ©Dorien Morin-van Dam 29
  • Strategy Benefits of Planning Monitoring ©Dorien Morin-van Dam 30
  • Strategy Content Optimization Goals & Objectives  Planning  Execution  Analysis & Monitoring  Adjusting ©Dorien Morin-van Dam 31
  • Strategy Social Media Audit ©Dorien Morin-van Dam 32
  • Execution Execution Doing it! Make a PLAN ©Dorien Morin-van Dam 33
  • Execution Social Media Connecting Convert current mailing list and current customers to on-line friends and fans ©Dorien Morin-van Dam 34
  • Execution Social Media Networking Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn and Facebook Groups. ©Dorien Morin-van Dam 35
  • Execution Social Media Fame Add value by writing a blog in your ‘niche’ and linking to all your social media platforms ©Dorien Morin-van Dam 36
  • Execution SEO Search Engine Optimization “Do You Want To Be Found?” ©Dorien Morin-van Dam 37
  • Execution Use Key Words ©Dorien Morin-van Dam 38
  • Execution Use Your Profiles ©Dorien Morin-van Dam 39
  • Execution Like-Share-Post Best advice ever Clicking ‘like’ is free. Posting is free. Sharing is free. ©Dorien Morin-van Dam 40
  • Execution Like-Share-Post  Share posts of those you respect, like, or want to connect with.  Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc. ©Dorien Morin-van Dam 41
  • Execution Conclusion Options Available To Small Business Owners: DIY Investment: Time, To Learn Social Media Marketing Time, To Execute Social Media Strategy Minimal $ ©Dorien Morin-van Dam 42
  • ConclusionOptions Available To Small Business Owners: OutsourcingInvestment:  Consulting Fees $$  Project Fees $$$  Management Fees $$$$ ©Dorien Morin-van Dam 43
  • Execution Resource for Social Media Updates ©Dorien Morin-van Dam 44