Hands On Workshop: Online Engagement

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This is a shortened PowerPoint presentation of a one hour Social Media Workshop by More In Media of Myrtle Beach, SC about 'Online Engagement'. Examples and a few images were removed from the …

This is a shortened PowerPoint presentation of a one hour Social Media Workshop by More In Media of Myrtle Beach, SC about 'Online Engagement'. Examples and a few images were removed from the original presentation.

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  • 1. WELCOME!©More In Media is a Division of Highland Strategic, LLC 1
  • 2. Social Media Engagement  Intro  Engagement  Platforms  Monitor  Recap ©More In Media is a Division of Highland Strategic, LLC 2
  • 3. INTROWho is More In Media?©More In Media is a Division of Highland Strategic, LLC 3
  • 4. Intro More In Media Do r ie n M o r in - v a n Da m S o c ia l M e d ia Manager Strategist Consultant Trainer ©More In Media is a Division of Highland Strategic, LLC 4
  • 5. Intro More In Media Brand R e c o g n iz a b le C o lo r s : O r a n g e & B lu e L o g o : Image Plus Name P e r s o n a l : Picture of Dorien F u n , U n iq u e : O r a n g e Glasses Duplicated on ALL social media platforms. Consistency isa key! of Highland Strategic, LLC ©More In Media is Division 5
  • 6. Intro ‘More In Media’ A Local Social Media Company ©More In Media is a Division of Highland Strategic, LLC 6
  • 7. ENGAGEMENT What is it? ©More In Media is a Division of Highland Strategic, LLC 7
  • 8. Engagement Social Media Engagement = Visibility For Brands ©More In Media is a Division of Highland Strategic, LLC 8
  • 9. Engagement Learn How Implement Ideas Succeed ©More In Media is a Division of Highland Strategic, LLC 9
  • 10. Engagement What is Engagement? ‘Social Media Engagement refers to the o n lin e e n g a g e m e n t o f c u s t o m e r s with: one another a company a brand ©More In Media is a Division of Highland Strategic, LLC 10
  • 11. Engagement ‘I will build it, they will come…’ ©More In Media is a Division of Highland Strategic, LLC 11
  • 12. Engagement NOT TRUE! You will build it… Then you need to invite, entice, woo, reward, incentivize people to come… ©More In Media is a Division of Highland Strategic, LLC 12
  • 13. Engagement Building: Two Phases Phase 1: Build the platforms (includes: Website, FB Page, Twitter, LinkedIn etc.) Phase 2: Build online relationships and audience ©More In Media is a Division of Highland Strategic, LLC 13
  • 14. Social Media Engaging & Networking Building an online audience: Relate Engage Acknowledge Compassion Trust ©More In Media is a Division of Highland Strategic, LLC 14
  • 15. Engagement HOW? Simple as 1-2-3 ©More In Media is a Division of Highland Strategic, LLC 15
  • 16. Engagement How To Engage? 1. Post To Your Platforms 2. Respond To Customers and Clients 3. Build A Network ©More In Media is a Division of Highland Strategic, LLC 16
  • 17. Engagement 1. Post To Your Platforms Daily – Keep your presence consistent Timely – Know when to post. ‘Time-of-day’ and ‘day-of-the-week’ matters! Variety – Vary your content ©More In Media is a Division of Highland Strategic, LLC 17
  • 18. Engagement 2. Respond To Customers and Clients On Time - Never Ignore or Disregard a question or complaint. Positive – Always stay professional and courteous. On Topic – Give relevant information and feedback, stay on brand! ©More In Media is a Division of Highland Strategic, LLC 18
  • 19. Engagement 3. Build A Network • Get more Facebook friends • Find more Facebook fans • Get more Twitter followers • Connect on LinkedIn • Friend on FourSquare • Connect on Yelp etc, etc, etc, etc. B y t a k in g t h e IN IT IA T IV E ! ©More In Media is a Division of Highland Strategic, LLC 19
  • 20. Engagement Use Your Voice Find (and use) your social media voice Are you and your brand:  Serious  Generous  Funny  Controversial  Sarcastic  Kind  Informative  Passionate  Secretive  Excited  Political Be that person online, too! ©More In Media is a Division of Highland Strategic, LLC 20
  • 21. Engagement Call To Action Ask for the share, the like, the comment! (and give them freely to others) ©More In Media is a Division of Highland Strategic, LLC 21
  • 22. Engagement ‘I do not have time!’ It takes time to: build up an online audience learn how to do social media right ©More In Media is a Division of Highland Strategic, LLC 22
  • 23. Engagement Your Options:  Make time: Prioritize  Learn how to save time: Workshops  Outsource: Social Media Management Company ©More In Media is a Division of Highland Strategic, LLC 23
  • 24. PLATFORMSWhere should I engage?©More In Media is a Division of Highland Strategic, LLC 24
  • 25. Platforms What Platforms? ©More In Media is a Division of Highland Strategic, LLC 25
  • 26. Platforms ‘How Do I Choose?’ Know your Target Market! Go to where your audience is found! ©More In Media is a Division of Highland Strategic, LLC 26
  • 27. Platforms Start here first! ©More In Media is a Division of Highland Strategic, LLC 27
  • 28. Platforms Next Check Out: ©More In Media is a Division of Highland Strategic, LLC 28
  • 29. Platforms Too Many Platforms ‘It’s Confusing!’ A Social Media Audit will tell you where you are, where your audience is and where you should be. A Strategic Plan will help you implement and use each platform as intended and will monitor your weekly/monthly progress. ©More In Media is a Division of Highland Strategic, LLC 29
  • 30. Platforms Unique Platforms Each Platform has a different function and purpose Each Platform provides different info to a different audience Each Platform drives traffic to your website and is important ©More In Media is a Division of Highland Strategic, LLC 30
  • 31. Platforms Still Confused? Rules of Daily Engagement: # Post # Find # Search # Share # Like # Comment *repeat* on *(each) platform* ©More In Media is a Division of Highland Strategic, LLC 31
  • 32. MONITOREngagement and Results©More In Media is a Division of Highland Strategic, LLC 32
  • 33. Monitor HELP! Is It Working? “When will my efforts be rewarded?” ©More In Media is a Division of Highland Strategic, LLC 33
  • 34. Monitor‘Can I Measure Success?’“How do I know my engagement is up, my posts are seen, my brand is shared and I am influencing others?” ©More In Media is a Division of Highland Strategic, LLC 34
  • 35. Monitor THE ROI of Social Media ‘Is nearly impossible to measure’ However, Social Media should not be ignored because it’s hard to measure! ©More In Media is a Division of Highland Strategic, LLC 35
  • 36. Monitor Tools of the Trade ‘ U s e d a t a a v a ila b le o n e a c h p la t f o r m t o m o n it o r prog re s s ’ Facebook: Check ‘Insights’ on your page. Twitter: Count followers, retweets and mentions. LinkedIn: Count connections and interactions. ©More In Media is a Division of Highland Strategic, LLC 36
  • 37. Monitor Tools to Measure Online Engagement *Klout.com – Measures Online Influence *Kred.com – Measures Online Community Influence *Alexa.com – Website Information *Google Analytics –Statistics About Your Website ©More In Media is a Division of Highland Strategic, LLC 37
  • 38. Monitor One More Thing ‘You get what you put into it’ is certainly true for social media. Never under-estimate the power of online networking and sharing. ©More In Media is a Division of Highland Strategic, LLC 38
  • 39. RECAP Important stuff to know (remember this!)©More In Media is a Division of Highland Strategic, LLC 39
  • 40. Recap Do you have NO Interaction? ‘Hello?’ Is it me you’re looking for? ©More In Media is a Division of Highland Strategic, LLC 40
  • 41. Recap Best Advice Just be there! Then: It’s Free! ©More In Media is a Division of Highland Strategic, LLC 41
  • 42. Recap Get Involved Join a cause Then: Be Part of a community! ©More In Media is a Division of Highland Strategic, LLC 42
  • 43. Recap To ‘Go Viral’ and/or have your audience share your posts: E V O K E E M O T IO N Make it something they will remember, want to be part of or recognize! ©More In Media is a Division of Highland Strategic, LLC 43
  • 44. Recap Engagement leads to:  Increased Traffic to your Website  Online Visibility  Brand Recognition ©More In Media is a Division of Highland Strategic, LLC 44
  • 45. Recap Which leads to:  Increased Sales  More Clients  Less Marketing $$ Spent  Greater Reach ©More In Media is a Division of Highland Strategic, LLC 45
  • 46. Recap Still Not Sure? Hire a social media manager to:  Teach you more about Social Media  Consult with you on your brand  Perform a Social Media Audit of your current social media status  Complete Strategic Social Media Planning  Manage all Social Media for your business ©More In Media is a Division of Highland Strategic, LLC 46
  • 47. Recap Connect with Me www.moreinmedia.com ©More In Media is a Division of Highland Strategic, LLC 47
  • 48. ©More In Media is a Division of Highland Strategic, LLC 48