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Transcript

  • 1. Welcome
  • 2. HANDS-ON SOCIAL MEDIA ‘ FACEBOOK 101’
  • 3.
    • Social Media Overview
    • Facebook: Profile vs. Page
    • Page Set Up
    • Images
    • Apps
    • Engagement
    • Resources
    Agenda
  • 4. ‘ More In Media’ Dorien Morin-van Dam
    • Social Media
    • Manager
    • Strategist
    • Consultant
    • Trainer
    • Most Active on
    • Facebook
    • Google+
    • LinkedIn
    • Twitter
    • WordPress
    • YouTube
  • 5. More In Media Brand
    • Recognizable
    • Colors : Yellow , Orange & Blue
    • Logo : Image Plus Name
    • Personal : Picture of Dorien
    • Fun, Unique : Orange Glasses
    • Duplicated on ALL social media platforms.
    • Consistency is key!
  • 6. More In Media Branding
  • 7.
    • a small group of elites are briefed in advance
    • messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines
    • the audience is passive
    Old Media
  • 8.
    • ordinary people provide content to others
    • ideas and information are passed virally
    • consumer generated content alters the laws of control of message
    • new social and user driven media
    New Media
  • 9. A Lot Of Choices
  • 10. Benefits of using Facebook
    • If you are DIY, it’s FREE , besides an investment of time.
    • It connects you in real time with your clients and customers (your fans)
    • Let’s you share a more ‘ casual, behind the scenes ’ look at your office and business.
  • 11. The FacebookPlatform
    • Gives you widgets, apps and options to personalize your page.
    • Connects you with 700 million possible customers and clients.
    • Is easily learned and easily accessed from anywhere.
  • 12. Who should use Facebook?
    • All Business Owners! WHY?
    • To Connect with Current Clients and Customers on a more personal and less intimidating, face-to-face level.
    • To Establish Your Brand .
    • To Market not just your company but YOU as a business owner.
    • To use as a R esource for Potential Customers and Clients .
  • 13. Resource for Social Media News
    • Latest and Greatest Blog Posts
    • Newest Social Media Gadgets
    • Relevant Up-To-Date Content
    • Social Media Peeps
    • Subscribe to www.moreinmedia.com
    • Follow
    • @MoreInMedia
  • 14. Profile vs. Page
    • Businesses are only allowed to create pages NOT profiles.
    • A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.
  • 15. Profile vs. Page
    • Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages.
    • When companies like each other on Facebook, they can help promote each other’s content.
  • 16. Profile vs. Page
    • There is a 5000 friend limit on each profile.
    • You can have an unlimited number of fans on your Facebook Page.
  • 17. Profile vs. Page
    • Profiles can interact in Facebook Groups! We love and use groups!
    • Facebook Pages can not interact in groups, however, they can create events, just like a profile can.
  • 18. Why your business should use Facebook Pages: Facebook says so.   Read their Terms of Use.
  • 19. Why your business should use Facebook Pages: Pages offer unique tools , such as apps, widgets and visitor analytics. If you’re going to market on Facebook, you might as well market right and take advantage of these great tools!
  • 20. Why your business should use Facebook Pages: Unlimited Fans!  Personal Profiles have a limit of 5,000 friends. Business Pages can have UNLIMITED Fans.
  • 21. Why your business should use Facebook Pages: Lastly, do it for your fans.  I don’t like it when businesses request to be my friend. Allowing someone to be my friend is personal. Having a business as a friend is way too close for comfort. Do your fans a favor and use a Facebook Page. Again, it also violates FB rules.
  • 22. NOW YOU ARE READY TO ENGAGE! PAGE SET UP CREATE A PAGE ADD INFORMATION ADD IMAGES
  • 23. Create a Page
  • 24. Create A Profile
    • Add information to all fields
    • Add website
    • Use Keywords
  • 25. Facebook Page Information Fill Out ALL Fields
  • 26. Use such as
    • Myrtle Beach
    • Social Media
    • Workshops
    KEYWORDS
  • 27. Facebook Username
    • The reasons someone might want a Facebook [Personal Profile] Username are:
    • to stand out in the crowd, to be different
    • to be easily recognized by others
    • to remember their Facebook Personal Profile address i.e. ‘plate number’
    • to easily share their Facebook Personal Profile i.e. ‘plate number’ when asked
    • More In Media Blog Post:
    • http://moreinmedia.com/2011/07/facebook-profile-username/
  • 28. Fan Page Vanity URL
    • You can get a Vanity URL right now for your Fan Page if you have at least 25 fans on your Fan Page.
    • All the same reasons for getting a username for your personal profile apply to a vanity URL for your Facebook Fan Page.
    • More In Media Blog Post:
    • http://moreinmedia.com/2011/07/how-to-get-facebook-vanity-url/
  • 29. Vanity URL www.fb.com/MoreInMediaCompany
  • 30.
    • Profile Banner
    • Banner Images
    Images
  • 31. Upload Images
    • To Upload Images to your Facebook account do the following:
    • On the TOP Bar, click on ‘Photo’
    • Click on ‘Upload a Photo’
    • Hit ‘Choose File’
    • Then ‘say something about this photo…’
    • AND HIT SHARE
  • 32. Profile Banners
  • 33. Profile Banner
    • ♦ Large Banner Size
    • 180x540
    • ♦ Thumbnail will be cropped to
    • 170x170
    • ♦ Top Row Images (5)
    • 97x68 each
    • *Tag them to your page to make them ‘stick’*
  • 34. More In Media
    • Banner
    • Thumbnail
  • 35. Banner
    • How to Make the Best Use of this
    • Free Space
    • Do this first – upload your full-size profile picture – 540 pixels high and 180 pixels wide. Grab your designer or Photoshop friend!  Aviary , FotoFlexer or Picnik are free photo editing tools
  • 36. Banner
    • Keep your branding consistent. Facebook allows you to promote your products or services on your Fan Page – so go for it!
  • 37. Banner
      • Include a photo of you in your profile picture – its about connecting with people.
  • 38. Banner
    • Include your core offering so your visitors can see immediately how you can help them.
  • 39. Images
    • Edit your own logo for special posts by using Aviary, FotoFlexer or Picnik, all free. Or use Photoshop.
  • 40. Image Permission
    • You should have ANYONE who’s featured in your images and/or videos sign a release form. Sample forms can be found online and should be re-printed on your business letterhead. We recommend having your attorney look it over for legal reasons.
    • Do NOT post and use images you’ve ‘found’ on the web.
  • 41.
    • To find apps…
    • Do a search on Facebook
    • Look at what apps other pages use
    • Ask your friends
    • Look at pages in your industry
    • Do a ‘tab’ search on your most favorite Facebook pages
    Apps
  • 42. Apps/Tabs
    • To add ANY App/Tab to your PAGE, you have to go to your PROFILE to add it and give permission.
    • To change the ORDER of the tabs on your page, click ‘edit’ on your page, right underneath your tabs.
  • 43. Apps/Tabs Examples
    • Booshaka – Top Fans
    • Twitter – Tweets to Pages
    • Networked Blogs
    • Reviews
    • Realtor.com listings
    • YouTube
    • Contact Me
    • Calendar
    • And many, many more!
  • 44. Search Facebook Easy as 1-2-3
    • In the top white bar, type your search term.
    • Click ‘More Results’ at the bottom of the search results.
    • ‘ All results’ will show up on the left. You then can define your search by clicking on any of the tabs.
  • 45. REMEMBER: It’s SOCIAL Media! Engagement
  • 46. DO THIS FIRST Find as many friends as you can! You can have up to 5000. #1
  • 47. Friend Finder
    • On the right side of your Facebook Profile page, you’ll find ‘people you may know’
    • Click on it, and you can search by
    hometown current city high school mutual friend college or university employer graduate school
  • 48. Engagement: Step 2
    • Invite all your Friends to LIKE your Page!
    • Log-in as YOU.
    • Go to your page, as YOU.
    • You will find an ‘invite friends’ icon 
    • Invite ALL your friends to like your page.
  • 49. Person to Business Engagement
    • Like pages in your industry
    • Like local pages
    • Like association pages
    • Like your friends’ pages
    • Like local news pages
    • Like pages of your fellow group members
  • 50. Person to Businesses engagement
    • Like them as YOU, and leave your link behind by @tagging your own page.
    How to Engage?
  • 51. @Tag a Person
    • If you are FRIENDS with a person, you can tag them in a post on your personal profile. We recommend doing that for three reasons:
    • They get a notification on their profile that they are tagged.
    • It helps with their Egderank.
    • Other friends can connect with your friend if they like the post without doing a FB search.
  • 52.
    • Edgerank is what your posts are ‘worth’ in the newsfeed of others.
    • It’s Facebook’s algorithm that dictates “News Feed Optimization” and allows only a subset of the stories generated by your friend to keep users from getting overwhelmed.
    • Three factors: affinity or the relationship between the creator and user, interaction with the object (likes, comments, etc.) and timeliness .
    Edgerank
  • 53. Like-Share-Post
    • Best Advice Ever:
    • Share posts of those you respect, like, or want to connect with.
    • Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc.
    Clicking ‘like’ is free. Posting is free. Sharing is free.
  • 54. Engagement: Step 3
    • Business To Business (B2B) Engagement
    • Like pages in your industry
    • Like local pages
    • Like association pages
    • Like your friends’ pages
    • Like local news pages
    • Like pages of your fellow group members
  • 55. B2B engagement
    • Like them as YOUR PAGE and share, like and comment and leave great content behind.
    • *Show that you know about your industry by leaving relevant and interesting comments*
    • Tag their page when you share a post.
    How to Engage?
  • 56. @Tag a Page
    • As a page, after you’ve liked the page, you can @tag the page and give them a ‘shout out’
  • 57. @Tag a Person
    • You can ALSO @tag a person on your page as a page AFTER they have left a comment on a post.
  • 58. Engagement: Step 4 Use what you’ve got!
  • 59. You have a Profile… … Use it to market your Page!
  • 60. Link your Profile to your Page! Great article, great ideas. http://mashable.com/2012/01/04/facebook-banner-creators/
  • 61. List your Page as your Work
  • 62. Engagement: Step 5 Did you know you had TWO? Use BOTH your newsfeeds
  • 63. Newsfeed
    • Your Newsfeed is unique to your account, for your profile, as well as your page.
    • You’ll see posts of people you are friends with, or in case of a Fan Page, posts of pages you’ve liked.
    • You can share posts you find in your newsfeed, ‘like’ the posts or comment on them.
  • 64. Engagement: Step 6 Use a Posting Schedule
  • 65. Posting Schedule Example – See Hand Out
  • 66. Frequency of Posts
    • First and foremost: Do what you can do!
    • However, for optimum EdgeRank and constant engagement with your fans, recommended is a 3-5 times a day posting schedule!
  • 67. Benefits to Planning
    • Get more done
    • Defined plan to follow
    • No duplicate posts/actions
    • Easy to delegate tasks
    • Analysis
    • Monitoring
  • 68. Planning Adjusting Goals and Objectives Execution Analysis and Monitoring
  • 69. Time Management
    • www.hootsuite.com
    Dashboard-Style Scheduling
  • 70. ‘Linking Saves Time’
    • Link Facebook to Twitter: every post becomes a tweet.
    • DO NOT link Twitter to Facebook!
  • 71. Linking Accounts
    • http://facebook.com/twitter/
    • To link Facebook to your Twitter account. Your posts become tweets
  • 72. Contact Information: