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Hands on social media powerpoint facebook 101 for slideshare
 

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    Hands on social media powerpoint facebook 101 for slideshare Hands on social media powerpoint facebook 101 for slideshare Presentation Transcript

    • Welcome
    • HANDS-ON SOCIAL MEDIA ‘ FACEBOOK 101’
      • Social Media Overview
      • Facebook: Profile vs. Page
      • Page Set Up
      • Images
      • Apps
      • Engagement
      • Resources
      Agenda
    • ‘ More In Media’ Dorien Morin-van Dam
      • Social Media
      • Manager
      • Strategist
      • Consultant
      • Trainer
      • Most Active on
      • Facebook
      • Google+
      • LinkedIn
      • Twitter
      • WordPress
      • YouTube
    • More In Media Brand
      • Recognizable
      • Colors : Yellow , Orange & Blue
      • Logo : Image Plus Name
      • Personal : Picture of Dorien
      • Fun, Unique : Orange Glasses
      • Duplicated on ALL social media platforms.
      • Consistency is key!
    • More In Media Branding
      • a small group of elites are briefed in advance
      • messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines
      • the audience is passive
      Old Media
      • ordinary people provide content to others
      • ideas and information are passed virally
      • consumer generated content alters the laws of control of message
      • new social and user driven media
      New Media
    • A Lot Of Choices
    • Benefits of using Facebook
      • If you are DIY, it’s FREE , besides an investment of time.
      • It connects you in real time with your clients and customers (your fans)
      • Let’s you share a more ‘ casual, behind the scenes ’ look at your office and business.
    • The FacebookPlatform
      • Gives you widgets, apps and options to personalize your page.
      • Connects you with 700 million possible customers and clients.
      • Is easily learned and easily accessed from anywhere.
    • Who should use Facebook?
      • All Business Owners! WHY?
      • To Connect with Current Clients and Customers on a more personal and less intimidating, face-to-face level.
      • To Establish Your Brand .
      • To Market not just your company but YOU as a business owner.
      • To use as a R esource for Potential Customers and Clients .
    • Resource for Social Media News
      • Latest and Greatest Blog Posts
      • Newest Social Media Gadgets
      • Relevant Up-To-Date Content
      • Social Media Peeps
      • Subscribe to www.moreinmedia.com
      • Follow
      • @MoreInMedia
    • Profile vs. Page
      • Businesses are only allowed to create pages NOT profiles.
      • A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.
    • Profile vs. Page
      • Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages.
      • When companies like each other on Facebook, they can help promote each other’s content.
    • Profile vs. Page
      • There is a 5000 friend limit on each profile.
      • You can have an unlimited number of fans on your Facebook Page.
    • Profile vs. Page
      • Profiles can interact in Facebook Groups! We love and use groups!
      • Facebook Pages can not interact in groups, however, they can create events, just like a profile can.
    • Why your business should use Facebook Pages: Facebook says so.   Read their Terms of Use.
    • Why your business should use Facebook Pages: Pages offer unique tools , such as apps, widgets and visitor analytics. If you’re going to market on Facebook, you might as well market right and take advantage of these great tools!
    • Why your business should use Facebook Pages: Unlimited Fans!  Personal Profiles have a limit of 5,000 friends. Business Pages can have UNLIMITED Fans.
    • Why your business should use Facebook Pages: Lastly, do it for your fans.  I don’t like it when businesses request to be my friend. Allowing someone to be my friend is personal. Having a business as a friend is way too close for comfort. Do your fans a favor and use a Facebook Page. Again, it also violates FB rules.
    • NOW YOU ARE READY TO ENGAGE! PAGE SET UP CREATE A PAGE ADD INFORMATION ADD IMAGES
    • Create a Page
    • Create A Profile
      • Add information to all fields
      • Add website
      • Use Keywords
    • Facebook Page Information Fill Out ALL Fields
    • Use such as
      • Myrtle Beach
      • Social Media
      • Workshops
      KEYWORDS
    • Facebook Username
      • The reasons someone might want a Facebook [Personal Profile] Username are:
      • to stand out in the crowd, to be different
      • to be easily recognized by others
      • to remember their Facebook Personal Profile address i.e. ‘plate number’
      • to easily share their Facebook Personal Profile i.e. ‘plate number’ when asked
      • More In Media Blog Post:
      • http://moreinmedia.com/2011/07/facebook-profile-username/
    • Fan Page Vanity URL
      • You can get a Vanity URL right now for your Fan Page if you have at least 25 fans on your Fan Page.
      • All the same reasons for getting a username for your personal profile apply to a vanity URL for your Facebook Fan Page.
      • More In Media Blog Post:
      • http://moreinmedia.com/2011/07/how-to-get-facebook-vanity-url/
    • Vanity URL www.fb.com/MoreInMediaCompany
      • Profile Banner
      • Banner Images
      Images
    • Upload Images
      • To Upload Images to your Facebook account do the following:
      • On the TOP Bar, click on ‘Photo’
      • Click on ‘Upload a Photo’
      • Hit ‘Choose File’
      • Then ‘say something about this photo…’
      • AND HIT SHARE
    • Profile Banners
    • Profile Banner
      • ♦ Large Banner Size
      • 180x540
      • ♦ Thumbnail will be cropped to
      • 170x170
      • ♦ Top Row Images (5)
      • 97x68 each
      • *Tag them to your page to make them ‘stick’*
    • More In Media
      • Banner
      • Thumbnail
    • Banner
      • How to Make the Best Use of this
      • Free Space
      • Do this first – upload your full-size profile picture – 540 pixels high and 180 pixels wide. Grab your designer or Photoshop friend!  Aviary , FotoFlexer or Picnik are free photo editing tools
    • Banner
      • Keep your branding consistent. Facebook allows you to promote your products or services on your Fan Page – so go for it!
    • Banner
        • Include a photo of you in your profile picture – its about connecting with people.
    • Banner
      • Include your core offering so your visitors can see immediately how you can help them.
    • Images
      • Edit your own logo for special posts by using Aviary, FotoFlexer or Picnik, all free. Or use Photoshop.
    • Image Permission
      • You should have ANYONE who’s featured in your images and/or videos sign a release form. Sample forms can be found online and should be re-printed on your business letterhead. We recommend having your attorney look it over for legal reasons.
      • Do NOT post and use images you’ve ‘found’ on the web.
      • To find apps…
      • Do a search on Facebook
      • Look at what apps other pages use
      • Ask your friends
      • Look at pages in your industry
      • Do a ‘tab’ search on your most favorite Facebook pages
      Apps
    • Apps/Tabs
      • To add ANY App/Tab to your PAGE, you have to go to your PROFILE to add it and give permission.
      • To change the ORDER of the tabs on your page, click ‘edit’ on your page, right underneath your tabs.
    • Apps/Tabs Examples
      • Booshaka – Top Fans
      • Twitter – Tweets to Pages
      • Networked Blogs
      • Reviews
      • Realtor.com listings
      • YouTube
      • Contact Me
      • Calendar
      • And many, many more!
    • Search Facebook Easy as 1-2-3
      • In the top white bar, type your search term.
      • Click ‘More Results’ at the bottom of the search results.
      • ‘ All results’ will show up on the left. You then can define your search by clicking on any of the tabs.
    • REMEMBER: It’s SOCIAL Media! Engagement
    • DO THIS FIRST Find as many friends as you can! You can have up to 5000. #1
    • Friend Finder
      • On the right side of your Facebook Profile page, you’ll find ‘people you may know’
      • Click on it, and you can search by
      hometown current city high school mutual friend college or university employer graduate school
    • Engagement: Step 2
      • Invite all your Friends to LIKE your Page!
      • Log-in as YOU.
      • Go to your page, as YOU.
      • You will find an ‘invite friends’ icon 
      • Invite ALL your friends to like your page.
    • Person to Business Engagement
      • Like pages in your industry
      • Like local pages
      • Like association pages
      • Like your friends’ pages
      • Like local news pages
      • Like pages of your fellow group members
    • Person to Businesses engagement
      • Like them as YOU, and leave your link behind by @tagging your own page.
      How to Engage?
    • @Tag a Person
      • If you are FRIENDS with a person, you can tag them in a post on your personal profile. We recommend doing that for three reasons:
      • They get a notification on their profile that they are tagged.
      • It helps with their Egderank.
      • Other friends can connect with your friend if they like the post without doing a FB search.
      • Edgerank is what your posts are ‘worth’ in the newsfeed of others.
      • It’s Facebook’s algorithm that dictates “News Feed Optimization” and allows only a subset of the stories generated by your friend to keep users from getting overwhelmed.
      • Three factors: affinity or the relationship between the creator and user, interaction with the object (likes, comments, etc.) and timeliness .
      Edgerank
    • Like-Share-Post
      • Best Advice Ever:
      • Share posts of those you respect, like, or want to connect with.
      • Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc.
      Clicking ‘like’ is free. Posting is free. Sharing is free.
    • Engagement: Step 3
      • Business To Business (B2B) Engagement
      • Like pages in your industry
      • Like local pages
      • Like association pages
      • Like your friends’ pages
      • Like local news pages
      • Like pages of your fellow group members
    • B2B engagement
      • Like them as YOUR PAGE and share, like and comment and leave great content behind.
      • *Show that you know about your industry by leaving relevant and interesting comments*
      • Tag their page when you share a post.
      How to Engage?
    • @Tag a Page
      • As a page, after you’ve liked the page, you can @tag the page and give them a ‘shout out’
    • @Tag a Person
      • You can ALSO @tag a person on your page as a page AFTER they have left a comment on a post.
    • Engagement: Step 4 Use what you’ve got!
    • You have a Profile… … Use it to market your Page!
    • Link your Profile to your Page! Great article, great ideas. http://mashable.com/2012/01/04/facebook-banner-creators/
    • List your Page as your Work
    • Engagement: Step 5 Did you know you had TWO? Use BOTH your newsfeeds
    • Newsfeed
      • Your Newsfeed is unique to your account, for your profile, as well as your page.
      • You’ll see posts of people you are friends with, or in case of a Fan Page, posts of pages you’ve liked.
      • You can share posts you find in your newsfeed, ‘like’ the posts or comment on them.
    • Engagement: Step 6 Use a Posting Schedule
    • Posting Schedule Example – See Hand Out
    • Frequency of Posts
      • First and foremost: Do what you can do!
      • However, for optimum EdgeRank and constant engagement with your fans, recommended is a 3-5 times a day posting schedule!
    • Benefits to Planning
      • Get more done
      • Defined plan to follow
      • No duplicate posts/actions
      • Easy to delegate tasks
      • Analysis
      • Monitoring
    • Planning Adjusting Goals and Objectives Execution Analysis and Monitoring
    • Time Management
      • www.hootsuite.com
      Dashboard-Style Scheduling
    • ‘Linking Saves Time’
      • Link Facebook to Twitter: every post becomes a tweet.
      • DO NOT link Twitter to Facebook!
    • Linking Accounts
      • http://facebook.com/twitter/
      • To link Facebook to your Twitter account. Your posts become tweets
    • Contact Information: