Hands-On Social Media: The Basics.  Facebook, Twitter & LinkedIn
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Hands-On Social Media: The Basics. Facebook, Twitter & LinkedIn

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Condensed Hands-On Social Media Workshop PowerPoint presentation conducted by More In Media, a Social Media Management, Planning and Strategy Company. The event was held at HGTC in Myrtle Beach,......

Condensed Hands-On Social Media Workshop PowerPoint presentation conducted by More In Media, a Social Media Management, Planning and Strategy Company. The event was held at HGTC in Myrtle Beach, SC at the Conference & Business Center on Friday, August 26, 2011.

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Transcript

  • 1. Welcome!
    • Please boot up your computer.
    • Open the following pages:
    www.facebook.com www.twitter.com www.linkedin.com www.moreinmedia.com www.google.com
  • 2. WELCOME
  • 3. HANDS-ON SOCIAL MEDIA The Basics: Facebook, Twitter & LinkedIn
  • 4. More In Media
    • Social Media
    • Manager
    • Strategist
    • Consultant
    • Trainer
    • Most Active on
    • Facebook
    • Google+
    • LinkedIn
    • Twitter
    • WordPress
    • YouTube
  • 5. More In Media Brand
    • Recognizable
    • Colors : Yellow & Orange
    • Logo : Image Plus Name
    • Personal : Picture of Dorien
    • Fun, Unique : Orange Glasses
    • Duplicated on ALL social media platforms.
    • Consistency is key!
  • 6. More In Media Branding
  • 7. Resource for Social Media Updates
    • www.MoreInMedia.com
    • Subscribe to Blog
  • 8. OLD MEDIA
    • a small group of elites are briefed in advance
    • messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines
    • the audience is passive
  • 9. NEW MEDIA
    • ordinary people provide content to others
    • ideas and information are passed virally
    • consumer generated content alters the laws of control of message
    • new social and user driven media
  • 10. A Lot Of Choices
  • 11. Humor Me!
    • Go to www.MindJumpers.com/blog
    • Search ‘Social Media Definition by Peeing’
    • Scroll down to the Infographic
  • 12. Resource for Social Media News
    • Latest and Greatest Blog Posts
    • Newest Social Media Gadgets
    • Relevant Up-To-Date Content
    • Social Media Peeps
    • Follow @MoreInMedia
  • 13. Social Media Successes CASE STUDIES
  • 14. Social Media Successes THE BIG FISH:
    • http://mashable.com/2010/09/14/social-media-campaigns/
    • Gap
    • Toy Story 3
    • AOL Lifesteam
    • Starbucks
    • Mountain Dew
  • 15. Social Media Successes: THE SMALL(ER) FRIES
    • http://www.pocket-promo.com/case-studies/case-study-using-text-message-reminders-for-hair-and-nail-salons/sms-case-study-headrush-hair-salon/
    • http:// headrushhair.co.uk/default.htm
    • SMS/Texting campaign
  • 16. The Best of The Best
    • Examples of Social Media Excellence in their Niche
    • Great Resources for Small(er) Businesses
    • Learn from the Pros
    • Implement Proven Successful Strategies
  • 17. CONTENT DEVELOPMENT
    • Facebook
    • Twitter
    • LinkedIn
    • Why do I need different content on each platform?
  • 18. Content Optimization
    • Goals & Objectives 
    • Planning 
    • Execution 
    • Analysis & Monitoring 
    • Adjusting
  • 19. SEO Search Engine Optimization
    • Your Profiles
    • Keywords
    • Comments
    Do You Want To Be Found? Use:
  • 20. Facebook Lingo
    • Log-In
    • Profile
    • Images
    • Newsfeed
    • Fan Page
    • Find Friends
    • Chat
    • like – share - post
    • Link
    • Edgerank
    • Frequency of posting
    • Username or Vanity URL
  • 21. Facebook Profile Banner www.FBanners.com
  • 22. Facebook Fan Page
  • 23. Facebook Tabs
  • 24. Twitter Lingo
    • Log-in
    • Profile
    • Image
    • Background
    • Search
    • Follow
    • Mention – DM – Retweet
    • List
  • 25. Twitter Home
  • 26. Twitter Profile
  • 27. Twitter Profile Edit
  • 28. Twitter Lists
  • 29. Twitter Follow
  • 30. LinkedIn Lingo
    • Log-In
    • Profile
    • Images
    • Connections
    • Groups
    • Q &A
    • Link to Twitter or Facebook
  • 31. LinkedIn Home
  • 32. LinkedIn Profile
  • 33. LinkedIn Groups
  • 34. LinkedIn Answers
  • 35. Klout
  • 36. Google+ A Quick Overview
  • 37. Google+ Profile
  • 38. Google+ Profile Edit
  • 39. Google+ Circle
  • 40. Resources
    • www.chrisbrogan.com
    • www.copyblogger.com
    • www.fastcompany.com
    • www.mashable.com
    • www.readwriteweb.com
    • www.techcrunch.com
    • www.toprankblog.com