Perspectives of mobility
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Presentation to My Mobile My Life -Seminar 26.8.10

Presentation to My Mobile My Life -Seminar 26.8.10

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  • Tietie -luento 10.12. Sosiaalinen media yritysten viestinnässä

Perspectives of mobility Perspectives of mobility Presentation Transcript

  • Mikko Manninen Project Manager/KTUAS Mopaali 26.08.10 My Mobile My Life -Tornio
  • Why smartphones & tablets are going to rule the world The basic way to use it is very old and comfortable. You can use the interface where ever you like. Analogy of the smartphone is a book – not a phone Analogy of the tablet is a brochure 26.08.10 My Mobile My Life -Tornio
  • Analogy of the laptop is a typewriter Typewriter is for writing, not for reading. You cannot adjust the distance of the paper. Changing your location is little bit complicated. It is for producing, not for consumption. 26.08.10 My Mobile My Life -Tornio
  • Obstacles of mobility -Attitudes
    • Mobiles are for calling, sms & email, maybe camera. This is ”acceptable” use
    • Everything else is ”playing, waste of time and money” –not serious business
    • Applications are ”something they are doing in innovation laboratories”
    • High Nokia-label density – homogenic picture of phones
    26.08.10 My Mobile My Life -Tornio
  • Positive perspectives of mobility
    • Smartphones become cheaper and cheaper
    • Everyone can download thousands of different applications from mobile markets like Android Market, Ovi Store and AppStore
    • Platforms are mostly open source and anyone can make and sell their own app in mobile-online-markets
    • Mobile- Internet-connections are getting faster and faster
    • User Interface & Usability is becoming easier, even kids can use these in an intuitive way
    26.08.10 My Mobile My Life -Tornio
  • Smartphone is Personal Computer-but better
    • Scenario:
    • Smartphone is going to be your personal computer
    • People will use a laptop only for writing long texts, presentations and professional purposes' like editing movies etc.
    • 10 years go it was cool & elite to have a laptop, now it`s a basic tool, the same will happen with smartphones , but in 2 years
    26.08.10 My Mobile My Life -Tornio
  • The Core features, added value of Smartphone 26.08.10 My Mobile My Life -Tornio Smartphone GPS-location information 3G-internet connection Camera (still-video) Internet Browsing Applications & Store Market
  • How you get apps? Or free 26.08.10 My Mobile My Life -Tornio User
  • The core features of smartphones
    • 1.It is always with you
    • 2.It is always with you because it`s your phone
    • 3.Being just a phone, it can be lot of everything else same sized, camera, mp3-player, navigator, eBook, Internet browser, remote control, credit card… etc.
    • 4.Easy usability – It`s not for being cool it´s for making life easier and effective – which is the core purpose of technology
    26.08.10 My Mobile My Life -Tornio
  • Taxi Bill calculator GPS-navigation – The estimatet route 26.08.10 My Mobile My Life -Tornio
  • Photopedia word heritage pics Sharing to Twitter, Facebook, email 26.08.10 My Mobile My Life -Tornio
  • Foursquare – location based social media service GPS-location-information Internet connection Sharing to Twitter & Facebook with message Facebook is going to adapt this concept and sharing and marking locations will explode. 26.08.10 My Mobile My Life -Tornio
  • Angry birds - game Well made and very addicting mobile game. Finnish made. Sold over 6,5 million in online markets. 26.08.10 My Mobile My Life -Tornio
  • Booking.com GPS-location-information, the shortest route to hotel, online booking 26.08.10 My Mobile My Life -Tornio
  • Helsingin Sanomat Fresh news with one click, no need to use browser 26.08.10 My Mobile My Life -Tornio
  • Forex currency calculator GPS-location information 26.08.10 My Mobile My Life -Tornio
  • iFitness Personal training log and training tips and information with you 26.08.10 My Mobile My Life -Tornio
  • Car rental Location information, online booking 26.08.10 My Mobile My Life -Tornio
  • HM Catalog, Style guide, Online shop, location information 26.08.10 My Mobile My Life -Tornio
  • Mushroom guide Identification tool 26.08.10 My Mobile My Life -Tornio
  • Facebook app Using facebook easily trough mobile, easy to send photos and videos. Facebook Places is a feature which is going to rule One year ago people ask: Why should I tell what I`m doing? They don`t ask it anymore. Now they ask why should I tell where I am. Let`s see after one year do they still think the same  26.08.10 My Mobile My Life -Tornio
  • Tweetdeck – Twitter app Easy way to explore Twitter. Location information. Ability to send photos/videos very quickly 26.08.10 My Mobile My Life -Tornio
  • Summary
    • Formula: Personal computer + mobility +location information + fast internet connection + camera features + social media+small gadgets included ( mp3 player etc )+application store + endless variety of apps =Most important personal device
    • =Endless possibility to utilize internet
    • =Endless source for innovations
    26.08.10 My Mobile My Life -Tornio
  • Thank You!
    • www.twitter.com/mikkomann
    • www.facebook.com/mopaali
    • www.mopaali.fi
    26.08.10 My Mobile My Life -Tornio