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Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
Facebook marketing tools
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Facebook marketing tools

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How to utilize free and paid Facebook marketing tools. Online-lesson 30.11.2012 for Nocry2 project.

How to utilize free and paid Facebook marketing tools. Online-lesson 30.11.2012 for Nocry2 project.

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  • 1. NoCry2 How to utilize Facebook marketing tools? What kind of free and paid marketing tools Facebook is offering?Mikko Manninen - Koivu Interactive
  • 2. Content  Pages, groups, places, events, subscribers  Sponsored stories, Facebook ads  Marketed updates  Facebook-offers  Contest applications  Recommendations & things to avoidMikko Manninen - Koivu Interactive
  • 3. https://www.facebook.com/advertising/Mikko Manninen - Koivu Interactive
  • 4. Paid Facebook advertising suits example:  Paid ads complements other good and active content and makes it more visible.  Increasing the amount of likers (fans)  Promoting content or campaign  Highlighting important and good updatesMikko Manninen - Koivu Interactive
  • 5. Creating the adMikko Manninen - Koivu Interactive
  • 6. Promoting the page post (paid)Mikko Manninen - Koivu Interactive
  • 7. Audience targetingMikko Manninen - Koivu Interactive
  • 8. PricingMikko Manninen - Koivu Interactive
  • 9. Advertising statisticsMikko Manninen - Koivu Interactive
  • 10. Making Facebook-offers (+400 likers, paid)Mikko Manninen - Koivu Interactive
  • 11. Facebook-offersMikko Manninen - Koivu Interactive
  • 12. What can you achieve with the Facebook-offers  Baiting people into shop  Inthrowing and experimental products sales  Promoting and visibility to the new productsMikko Manninen - Koivu Interactive
  • 13. Promote your page post (+400 likers, paid)Mikko Manninen - Koivu Interactive
  • 14. How the promoted post is useful?  Promoting important and good post  Highlighting older intersting posts  Starting conversation  Post which are important in sales point of viewMikko Manninen - Koivu Interactive
  • 15. Post targeting (big fanbase needed)Mikko Manninen - Koivu Interactive
  • 16. Promote a personal profile post (paid)Mikko Manninen - Koivu Interactive
  • 17. When is it useful to promote the personal profile post?  Short term promoting, when person doesn’t have specific Facebook-page for marketing.  E.g. municipal elections, short term charity and non- profit campaignsMikko Manninen - Koivu Interactive
  • 18. Facebook-profile subcribers (free)Mikko Manninen - Koivu Interactive
  • 19. How is a Facebook subscribtion useful?  E.g. necessary to politicans. Citizens can ”order” the politicans public posts without need to share own ”Facebook-life” with him or her.  Celebrities, artists, specialists, teachers  Possibility to offer a more narrow connection than Facebook frienship to follow ones (public) posts.Mikko Manninen - Koivu Interactive
  • 20. https://www.facebook.com/about/groups/ (free)Mikko Manninen - Koivu Interactive
  • 21. Using groups (free)  Groups are useful in internal communications. They suit well in teamwork sized 2-20 persons. Conversation is the best feature of the group.  Groups can suit for conversation concerning happenings and bigger crowd as well. E.g. municipal elections Tornio 2012 group was succes.  Groups are not the best tool for brand building and marketing.Mikko Manninen - Koivu Interactive
  • 22. The group featuresMikko Manninen - Koivu Interactive
  • 23. FB-Pages (free): https://www.facebook.com/pages/create.phpMikko Manninen - Koivu Interactive
  • 24. How are Facebook-pages useful?  Long-term brand building  Brand homeplace in Facebook  Marketing communications  Brand news, pictures, videos, content sharing.  Brands ”customer coffee house”  Customer service and helpful tips  ”Facebook place” could be combined into pageMikko Manninen - Koivu Interactive
  • 25. Contests apps & ”like-gate” (paid)Mikko Manninen - Koivu Interactive
  • 26. Making a contest application by Pagemodo (paid or free)Mikko Manninen - Koivu Interactive
  • 27. Facebook promotion guidelinesMikko Manninen - Koivu Interactive
  • 28. Events (free)Mikko Manninen - Koivu Interactive
  • 29. How are events useful?  Event can be included in a page, group of profile.  Suits well, like the name is indicating, for short term event informing  If there is a lot of content in a page or group, event can work as a ”subgroup” and the content concidering the event can be easily foundMikko Manninen - Koivu Interactive
  • 30. Recommendations & things to avoid  New companies going Facebook has big challenge to get visibility without paid advertising.  Promote in those times there is interesting activity going on in your company.  Suitable budget for small company is 200-400 eur  Don’t use just paid marketing. Interesting content and conversation is the best Facebook can offer.  Stop in a time. Don’t weary your network. After two weeks it’s a time to make little pause.Mikko Manninen - Koivu Interactive
  • 31. Extra: Tips for Facebook-administrationMikko Manninen - Koivu Interactive
  • 32. Rules of the Facebook-page  Directs the conversation towards the righ course  Tells what page is for and what is not for  Rules can be used in case of crisis or conflict in the page  Säännöt voivat olla esim: - Kumppaniyritykset saavat kertoa sivulla omasta yrityksestään ja tuotteistaan, mutta kohtuuden rajoissa. - Kommentteihin vastataan vuorokauden sisällä ma-pe - Asiattomat kommentit poistetaan ilman ilmoitusta.Mikko Manninen - Koivu Interactive
  • 33. Alustava sisältökarttaFacebook-sivun sisällön ennakkoon suunnitteluMikko Manninen - Koivu Interactive
  • 34. Facebook – Righ amount of right kind of likers (fans)  Increasing the Fan/likers amount in the page - Tell that you are in Facebook in newsletter and you can also puff the campaing which is going on in your Facebook-page. - Invite Facebook-friends (at least some of them) - Facebook ads and sponsored stories - Like-box as a part of online-shop - Facebook-badge as a part of your blog - Lisää vinkkejä 20kpl: http://koivuinteractive.com/2011/10/11/miten-saat-facebook-sivullesi-tykkaajMikko Manninen - Koivu Interactive
  • 35. Common guidelines of Facebook-page content production  The administration should be active. A good principle could be minimum one update in two weeks when is quiet and four updates in a day when is lot of activities and happenings.  A page without new content doesnt´t attract to join. Comments without replies leads to disappointment..  Is important to maintain positive attitude and aim to communication with customers. ”Don´t sell – engage”  Päivityksiin voi laittaa perään päivittäjän etunimen. Se tuo päivityksiin henkilökohtaisuutta.  Oman henkilökohtaisen Facebook käytön myötä oppii, miten muut yritykset markkinoivat, kuinka usein ja miltä se ”asiakkaan” näkökulmasta vaikuttaa.Mikko Manninen - Koivu Interactive
  • 36. Mikko Manninen Koivu Interactive http://www.koivuinteractive.com http://www.facebook.com/koivuinteractive http:/www.twitter.com/mikkomann Mikko.manninen@koivuinteractive.com Puh: 050 5707175Mikko Manninen - Koivu Interactive

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