The iOS7 Apple Event for the Enterprise (that never happened)
Thank you for joining us
and welcome to Cupertino. The blogs and pundits have endlessly tried to predict today’s presentation, so I’m going to surprise everyone and show the amazing new enterprise features we’ve built into iOS7 that don’t get the attention they deserve.
This might be the single
greatest gift any mobile device has ever given the enterprise: Finally, authentication that your busy and harried employees will actually use. Now you can go back to worrying about terrible passwords on their laptops.
We’ve bypassed your procurement department
that only buys Office. iWork is now free on your employees’ phones and now it’s in their browser on the desktop. It won’t be taking over your company but expect motivated employees to dip their toes in, especially if your existing enterprise tools aren’t cloud ready.
The IT department can now
prevent accidental data leakage by controlling which apps on a user’s phone are allowed to open corporate attachments. That financial forecast you emailed is no longer a single, dangerous tap away from ending up on twitter.
iBeacons offer precise micro-location targeting,
even indoors where GPS doesn’t work, and have an amazing potential in retail…especially when paired with the passive messaging available in iOS Passbook. But also keep your eye out for novel enterprise uses as adoption matures.
We’re really proud of all
the enterprise features that are now available. iOS7 is the best mobile operating system for everyone — both consumers and businesses.