12 mCommcerce Best Practices that Deliver Real ROI
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12 mCommcerce Best Practices that Deliver Real ROI

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Watch the web seminar - http://www.moovweb.com/mkt/webinar/12mcom_webinar_recording

Watch the web seminar - http://www.moovweb.com/mkt/webinar/12mcom_webinar_recording

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  • 1. 12 mCOMMERCE BEST PRACTICES THAT DELIVER REAL ROI
  • 2. 1 LET THE DATA DRIVE Put the data in a position to tell you what is important and make changes that drive specific metric goals.
  • 3. 2 LET THEM PAY IN THEIRWAY Eliminate the barrier of payment. Allow guest checkout and provide payment options like V.me. Example options:
  • 4. 3TELL USERS WHERE THEY ARE Use page titles and headers to let users know where they are. Give customers chevrons for flows.
  • 5. 4 GIVE THEM DIRECTION Instead of using vague button labels like “next” and “continue,” be specific.Tell customers exactly where they are going. next   con'nue   checkout  now   con'nue  shopping   guest  checkout   ship  to  this  address  
  • 6. 5NARROW THE CHECKOUT FLOW Eliminate distractions—just show customers what they need to checkout.
  • 7. 6 NEED FOR SPEED Cut down on page size and requests. Faster load time leads to more conversions. See: 12Ways to Speed upYour Mobile Site (http://www.slideshare.net/Moovweb)
  • 8. 7 GO BIG OR GO HOME Make fonts at least 13pt and give each and every block at least 44 pixels in height. 13pt  font   44  pixels  
  • 9. 8 GO GALLERY If images are important, make them as big as possible with gallery view.
  • 10. 9 CUT THE FAT Cut fields and cut pages. Only make customers do what is necessary.
  • 11. 10PAVE THE ROAD Make data entry easy with large tappable selections, tall and wide fields, and by providing the right keyboard.
  • 12. 11SHOW THE WAY Use a unique, primary button style to guide users on each page.
  • 13. 12KEEP LEARNING Mobile is evolving. Use your data as a guide and evolve with it by testing and learning.
  • 14. Let the data drive Let them pay in their way Tell users where they are Give them direction Narrow the checkout flow Need for speed Go big or go home Go gallery Cut the fat Pave the road Show the way Keep learning 12mCOMMERCE BEST PRACTICES THAT DELIVER REAL ROI