THE REAL-TIME MARKETING PLATFORM
&
REAL-TIME SOCIAL MEDIA MARKETING IN ACTION
September 12, 2013
Empowering brands and agencies to manage, advertise, and
analyze their marketing initiatives more effectively by
connectin...
Empowering brands and agencies to engage their
target audience over all major social networks and
devices through Social R...
The Problem:
How can marketers more effectively collaborate in
real-time to drive results among the fragmented
pieces of s...
The Solution:
Moontoast’s Activation Hub and SHIFT Media Manager
on the SHIFT Platform
Moontoast Social Rich Media Ad Units
Using the Moontoast platform, brands can create interactive and transactional rich me...
Moontoast Social Rich Media Ad Platform
Activation Hub
Ad builder to create, manage and
analyze your ads and campaigns
Int...
SHIFT Media Manager
SHIFT Media Manager can then let you build, manage, and optimize
paid campaigns using Moontoast ad uni...
SHIFT Platform
The SHIFT Platform enhances our joint offering by letting you leverage
both technologies in one place.
Real...
Maximum
Engagement with
Moontoast
Greater Impact
with SHIFT Media
Manager
Most Effective
Performance
AD1
Together on a sin...
ADVERTISER EXPERIENCE
CREATE A MOONTOAST CAMPAIGN ON SHIFT
STEP 1: Connect Accounts
STEP 2: Create an Ad
Components are the central building
block within the Moontoast Platform.
Depending on what kind of ac...
STEP 3: Configure Ad and Campaign Details
Add images, videos, logos, share and
interactive specs
Specify copy, messaging an...
ADVERTISER EXPERIENCE
CREATE A PAID MEDIA CAMPAIGN USING SHIFT
MEDIA MANAGER
STEP 1: Synch FB Spend Account(s) to Team
• Ability to assign multiple FB spend accounts
to a Team
• Spend accounts are as...
STEP 2: Create Worksheet
Three ways:
1. All Facebook: Marketplace Ads
2. Homepage: Premium Ads
3. Bulk Upload: Traffic cam...
STEP 4: Select and Create Ads
STEP 5: Create & Select Target Groups
Reach is pulled in real-time from Facebook and
updated every time you change a param...
STEP 6:
Select Target/
Creative Pairs
STEP 7:
Create Campaign
•Ability to assign FB tracking
pixels & 3rd party view tags ...
STEP 8: Publish Campaigns
•Progress and status of ads published will appear on the right hand column of screen
•Ability to...
USER EXPERIENCE
MOONTOAST RICH MEDIA AD UNIT POWERED
BY SHIFT PAID MEDIA
STEP 1: Discovery
e
or
user
ton
is
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded
experience,...
STEP 2: Interaction
After engaging with the
video within the ad unit,
the user then signs up for
future email updates
DISC...
STEP 3: Transaction
Once the form is complete,
the user would press the
“Submit” button.
DISCOVERY
INTERACTION
TRANSACTION...
STEP 4: Endorsement
After the action is complete, the
user can then share this ad unit
with their connections on any
socia...
SANTA MONICA
1447 Cloverfield Blvd. Suite 101
Santa Monica, CA 90404
310.310.8315
www.SHIFT.com
BOSTON
4 South Market Plac...
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Real time social media marketing in action

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Real time social media marketing in action

  1. 1. THE REAL-TIME MARKETING PLATFORM & REAL-TIME SOCIAL MEDIA MARKETING IN ACTION September 12, 2013
  2. 2. Empowering brands and agencies to manage, advertise, and analyze their marketing initiatives more effectively by connecting them to the people, apps, and data they need to make real-time business decisions. SHIFT is the real-time marketing platform for brands & agencies
  3. 3. Empowering brands and agencies to engage their target audience over all major social networks and devices through Social Rich Media. Moontoast is a Social Rich Media Advertising Platform, which is available on the SHIFT Open Marketing Cloud
  4. 4. The Problem: How can marketers more effectively collaborate in real-time to drive results among the fragmented pieces of social marketing?
  5. 5. The Solution: Moontoast’s Activation Hub and SHIFT Media Manager on the SHIFT Platform
  6. 6. Moontoast Social Rich Media Ad Units Using the Moontoast platform, brands can create interactive and transactional rich media experiences which engage social consumers throughout the entire path-to-purchase journey Awareness( Lead( Genera,on( Preference( Shopping( Experience( Endorsement(
  7. 7. Moontoast Social Rich Media Ad Platform Activation Hub Ad builder to create, manage and analyze your ads and campaigns Interactive Rich Media Ads Moontoast’s interactive ads can be distributed at scale on major social channels like Facebook and Twitter, across multiple device types responsively Social Analytics Measure and optimize campaign and ad performance versus benchmarks
  8. 8. SHIFT Media Manager SHIFT Media Manager can then let you build, manage, and optimize paid campaigns using Moontoast ad units
  9. 9. SHIFT Platform The SHIFT Platform enhances our joint offering by letting you leverage both technologies in one place. Real-time actionable notifications help advertisers plan and optimize their campaigns on the fly.
  10. 10. Maximum Engagement with Moontoast Greater Impact with SHIFT Media Manager Most Effective Performance AD1 Together on a single platform
  11. 11. ADVERTISER EXPERIENCE CREATE A MOONTOAST CAMPAIGN ON SHIFT
  12. 12. STEP 1: Connect Accounts
  13. 13. STEP 2: Create an Ad Components are the central building block within the Moontoast Platform. Depending on what kind of actions you want to drive, you can create specific ad units suited to that objective. Choose from various pre-built rich media ad units such as: • Interactive Video • Image Carousel Gallery • Video Data Capture • In-ad Shopping And much more!
  14. 14. STEP 3: Configure Ad and Campaign Details Add images, videos, logos, share and interactive specs Specify copy, messaging and any data capture field information. Set flight dates, assign to a campaign, share to Facebook, and you’re done!
  15. 15. ADVERTISER EXPERIENCE CREATE A PAID MEDIA CAMPAIGN USING SHIFT MEDIA MANAGER
  16. 16. STEP 1: Synch FB Spend Account(s) to Team • Ability to assign multiple FB spend accounts to a Team • Spend accounts are assigned at the campaign level
  17. 17. STEP 2: Create Worksheet Three ways: 1. All Facebook: Marketplace Ads 2. Homepage: Premium Ads 3. Bulk Upload: Traffic campaign via Bulk Upload Template STEP 3: Select Creation Type
  18. 18. STEP 4: Select and Create Ads
  19. 19. STEP 5: Create & Select Target Groups Reach is pulled in real-time from Facebook and updated every time you change a parameter such as gender, age and location Select targets from library to add to worksheet
  20. 20. STEP 6: Select Target/ Creative Pairs STEP 7: Create Campaign •Ability to assign FB tracking pixels & 3rd party view tags to campaign level or ad level •Set daily or lifetime budgets for the campaign •Set bid type & bid, which can be applied to all ads within campaign
  21. 21. STEP 8: Publish Campaigns •Progress and status of ads published will appear on the right hand column of screen •Ability to “Save Draft” allows you to save and have another member of the Team review and Q/A campaigns & ads in a draft prior to pushing to a live environment •The status box (in green) will allow advertiser to know status of campaigns being published to Facebook and notify Team of any publishing errors so you can correct them
  22. 22. USER EXPERIENCE MOONTOAST RICH MEDIA AD UNIT POWERED BY SHIFT PAID MEDIA
  23. 23. STEP 1: Discovery e or user ton is DISCOVERY INTERACTION TRANSACTION ENDORSEMENT Which takes them to a branded experience, with a video and form to receive updates. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to share this app with friends and family. A user clicks on the post in the News Feed. Which takes them to a branded experience, with a video and form to receive updates.
  24. 24. STEP 2: Interaction After engaging with the video within the ad unit, the user then signs up for future email updates DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the News Feed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to share this app with friends and family.
  25. 25. STEP 3: Transaction Once the form is complete, the user would press the “Submit” button. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the News Feed. If the user decided to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to share this app with friends and family.
  26. 26. STEP 4: Endorsement After the action is complete, the user can then share this ad unit with their connections on any social network DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the News Feed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family.
  27. 27. SANTA MONICA 1447 Cloverfield Blvd. Suite 101 Santa Monica, CA 90404 310.310.8315 www.SHIFT.com BOSTON 4 South Market Place, 4th Floor Suite 5005 Boston, MA 02109 857.277.5810 www.moontoast.com THE REAL-TIME MARKETING PLATFORM THANK YOU
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