Facebook Rich Media Announcement: What does it all mean?

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Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.

Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.

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  • Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
  • With our Social Interactive Advertising Platform, a top brand can create an ad once and deliver it across all devices and social networks from a single ad creation, and then measure and optimize the results of the interactive ad.
  • Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
  • Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
  • Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
  • Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
  • Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
  • Our innovative technology platform has delivered first-to-market interactive ads for brands such as Lexus, Nike, Toyota, Samsung, etc….

Transcript

  • 1. MOONTOAST, INC. Webinar Facebook Rich Media Announcement: What Does It All Mean? August 7, 2013 Presenter Errol Apostolopoulos, VP Product errol@moontoast.com @errol33
  • 2. MOONTOAST, INC. Social Rich Media Platform for the Enterprise
  • 3. What Moontoast Believes – Social Rich Media Ads Drive ROI We believe that social ads need to be branded, interactive experiences that deliver rich engagement for the top brands and agencies to drive social ROI. “
  • 4. Social Rich Media Aligns With Macro Economics  Consumers spending more time on Social  Social networks coming of age for advertisers  Explosion of mobile adoption  Growth of online video advertising as viewers migrate  Value cost is still high in digital advertising versus TV, especially social & mobile  Interactive advertising supports the entire path-to-purchase to maximize ROI  Innovation with interactive advertising is creating unique opportunities in social to leverage the news feed (e.g. location-based services, OpenGraph stories)
  • 5. Social Rich Media Ads Target Audiences Along Consumer Journey Awareness Lead Generation Preference Shopping Experience Endorsement Interactive and transactional rich media experiences which engage social consumers throughout the entire path-to-purchase journey within the social context.
  • 6. Moontoast’s Social Rich Media Platform Activation Hub Ad builder to create, manage and analyze your ads and campaigns Interactive Rich Media Ads Moontoast’s interactive ads can be distributed at scale on major social channels like Facebook and Twitter, across multiple device types responsively. Social Analytics Measure and optimize campaign and ad performance versus benchmarks.
  • 7. MOONTOAST, INC. Facebook Rich Media Update & Overview
  • 8. What Does Facebook’s Rich Media Announcement Mean? Mobile-optimized rich media ads trigger an interactive HTML5 experience in a full-screen browser– when a person clicks on the offsite link, they are taken outside of Facebook. This creates a frictionless transaction without causing disruption within the News Feed. “ ”Moving forward, we encourage developers to focus on creating great rich media experiences on mobile. On desktop, developers should focus on optimizing Page post links and photo Page posts for client objectives. “
  • 9. Moontoast Social Rich Media Works Everywhere! Moontoast’s Social Rich Media platform was built from the ground up to work across devices and social networks. On mobile device, Moontoast has always supported HTML5 rich media experiences that work off a Page post link, there is no change from this announcement. On desktop, Moontoast has always supported a hosted custom embed landing page that works off a Page post link, there is no change from this announcement.
  • 10. MOONTOAST, INC. Smartphone Demo – Video w/Lead Acquisition Unit
  • 11. Lead Acquisition Demo DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family.
  • 12. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT Which takes them to a branded experience, with a video and form to receive updates. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 13. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 14. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 15. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 16. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 17. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decided to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 18. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family. Lead Acquisition Demo
  • 19. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family. Lead Acquisition Demo
  • 20. MOONTOAST, INC. Tablet Demo – Sweepstakes Unit
  • 21. Sweepstakes Demo DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family.
  • 22. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT Which takes them to a branded experience, with a video and form to receive updates. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 23. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from a newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 24. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from a newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 25. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from a newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 26. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from a newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 27. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from a newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family. Sweepstakes Demo
  • 28. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from a newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family. Sweepstakes Demo
  • 29. MOONTOAST, INC. Desktop Demo #1 – Video w/Lead Acquisition Unit
  • 30. Lead Acquisition Demo DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family.
  • 31. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT Which takes them to a branded experience with a wallpaper, video, and form to receive updates. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 32. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 33. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 34. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decided to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to shared this app with friends and family. Lead Acquisition Demo
  • 35. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “SUBMIT” button to submit. After the submission, the user is asked to share this app with friends and family. Lead Acquisition Demo
  • 36. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family. Lead Acquisition Demo
  • 37. MOONTOAST, INC. Desktop Demo #2 – Sweepstakes Unit
  • 38. Sweepstakes Demo DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to sign up for updates, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family.
  • 39. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT Which takes them to a branded experience with a wallpaper, video, and form to receive updates. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 40. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 41. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to shared this app with friends and family. Sweepstakes Demo
  • 42. DISCOVERY INTERACTION TRANSACTION ENDORSEMENT User clicks on the post from the newsfeed. If the user decides to participate in the contest, they fill-out the form. Once the form is complete, the user would press the “ENTER NOW” button to submit. After the submission, the user is asked to share this app with friends and family. Sweepstakes Demo
  • 43. MOONTOAST, INC. So What Has Changed?
  • 44. So……..What’s changed with this announcement? Inline rich media units using Flash are now only supported for Organic Posts. This is the change that matters to social advertisers as they will no longer be able to promote these ad units with paid media.
  • 45. So……..Here’s how the Desktop Page post link works for Paid Paid Media Page post link will no longer support the Inline Flash expansion, but it will still linked to a hosted embed landing page.
  • 46. MOONTOAST, INC. moontoast.com
  • 47. Why work with Moontoast? ……Innovation  2013 Facebook PMD Innovation Award Winner for Social Rich Media  Strategic partner exclusively focused on Social Interactive Advertising and recognized by AdWeek, TechCrunch, Mashable, AllFacebook, an d others  Dedicated Managed Services for the creation, execution, and analysis of every unit  Responsive Ad Technology to provide the best user experience  Ecosystem of Partners for email, data, targeting, technology, commerce, & ad buying  Social Rich Media Expertise with big brands  Demonstrated record of first-to-market innovations in social
  • 48. Trusted by Top Brands Around the World
  • 49. MOONTOAST, INC. Webinar Facebook Rich Media Announcement: What Does It All Mean? August 7, 2013 Presenter Errol Apostolopoulos, VP Product errol@moontoast.com @errol33