Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks. This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn: - How social is used to instill excitement in a fan base - Ways to drive business results for film, TV, and gaming - Methods for reaching your audience at moments that most influence their decisions - Successful campaigns from some of the biggest entertainment brands

1. Behind the Scenes:
How the Entertainment Industry is
Tapping into Social

2. #SocialENT

3. About
Moontoast’s Activation Marketing Platform helps
brands deliver engaging social experiences
across all social channels and device types.
Boston, MA Nashville, TN San Francisco, CA

4. Trusted By Major Brands

5. facebook.com/moontoast @moontoast gplus.to/moontoast
pinterest.com/moontoastpins youtube.com/moontoasttv linkedin.com/company/moontoast-inc

6. Marcus Whitney Chief Business Development Officer
marcus@moontoast.com • @marcuswhitney

7. Our process is simple.
A mobile-first platform that enables brands to
reward customers for promoting products to their
friends on social media.

8. Entertainment & Social

9. 2012 2013 2014 2015 2016 2017 2018
$8.54
$7.69
$6.94
$6.09
$5.15
$4.23
$3.50
Media & Entertainment
Digital Advertising Spending (billions)
Source: eMarketer, March 2014

10. Digital Advertising Drivers
News Movies TV Games Music

11. Projected mobile
ad spend for 2014
$31B

12. Use Social as an extension of your brand

13. Television
People are looking up info on actors,
plot, athletes, etc.
While watching TV…
41% 29%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018

14. Television
People are reading discussions about
a TV program on social media sites
While watching TV…
18% 12%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018

15. Television
People are voting or sending
comments to a Live Program
While watching TV…
12% 9%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018

16. Television
People are watching a certain program
because of something read on social media
While watching TV…
17% 10%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018

17. 3.3 hours a day are spent on a smartphone
Source: 2014 Mobile Behavior Report by ExactTarget

18. t
growth in mobile data traffic;
video being a strong driver
81%
Source: Cisco Visual Networking Index

19. v
Social Across the Entertainment Industry
Film TV Gaming

20. How do you impact consumers at the
moments that influence their decisions most?

21. Drive business results for film, TV, and gaming using
Social Rich Media

22. Ticket Purchase

23. Trailer Views

24. Drive Theater Traffic

25. Views

26. Tune-ins

27. Social Engagement

28. Pre-order Signup

29. Results

30. Social Rich Media
45%
avg conversion
rate after
expansion
3.51
ad unit clicks
per expansion
60%
ad units that
use video

31. “Moontoast has been a great partner in the Cougartown campaign
because of their expertise in social rich media, having created and
pioneered the category. We are very pleased with the results.”
- VP of Social Media Strategy & Innovation, TBS

32. VEVO
Goals
VEVO wanted to drive artist and brand awareness,
click-throughs, and conversion for their “Hottest
Latin Music Videos of Summer” campaign by
giving their fans a chance to vote.
13.69%
Click-through rate
29,445
Video votes collected
44.8%
Voter conversion rate

33. Questions
and Answers
#SocialENT

34. Want to find out more
about Moontoast?
hello@moontoast.com
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