Behind the Scenes: How the Entertainment Industry is Tapping into Social
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Behind the Scenes: How the Entertainment Industry is Tapping into Social

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Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and ...

Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.

This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:

- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands

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Behind the Scenes: How the Entertainment Industry is Tapping into Social Behind the Scenes: How the Entertainment Industry is Tapping into Social Presentation Transcript

  • Behind the Scenes: How the Entertainment Industry is Tapping into Social
  • #SocialENT
  • About Moontoast’s Activation Marketing Platform helps brands deliver engaging social experiences across all social channels and device types. Boston, MA Nashville, TN San Francisco, CA
  • Trusted By Major Brands
  • facebook.com/moontoast @moontoast gplus.to/moontoast pinterest.com/moontoastpins youtube.com/moontoasttv linkedin.com/company/moontoast-inc
  • Marcus Whitney Chief Business Development Officer marcus@moontoast.com • @marcuswhitney
  • Our process is simple. A mobile-first platform that enables brands to reward customers for promoting products to their friends on social media.
  • Entertainment & Social
  • 2012 2013 2014 2015 2016 2017 2018 $8.54 $7.69 $6.94 $6.09 $5.15 $4.23 $3.50 Media & Entertainment Digital Advertising Spending (billions) Source: eMarketer, March 2014
  • Digital Advertising Drivers News Movies TV Games Music
  • Projected mobile ad spend for 2014 $31B
  • Use Social as an extension of your brand
  • Television People are looking up info on actors, plot, athletes, etc. While watching TV… 41% 29% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018
  • Television People are reading discussions about a TV program on social media sites While watching TV… 18% 12% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018
  • Television People are voting or sending comments to a Live Program While watching TV… 12% 9% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018
  • Television People are watching a certain program because of something read on social media While watching TV… 17% 10% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018
  • 3.3 hours a day are spent on a smartphone Source: 2014 Mobile Behavior Report by ExactTarget
  • t growth in mobile data traffic; video being a strong driver 81% Source: Cisco Visual Networking Index
  • v Social Across the Entertainment Industry Film TV Gaming
  • How do you impact consumers at the moments that influence their decisions most?
  • Drive business results for film, TV, and gaming using Social Rich Media
  • Ticket Purchase
  • Trailer Views
  • Drive Theater Traffic
  • Views
  • Tune-ins
  • Social Engagement
  • Pre-order Signup
  • Results
  • Social Rich Media 45% avg conversion rate after expansion 3.51 ad unit clicks per expansion 60% ad units that use video
  • “Moontoast has been a great partner in the Cougartown campaign because of their expertise in social rich media, having created and pioneered the category. We are very pleased with the results.” - VP of Social Media Strategy & Innovation, TBS
  • VEVO Goals VEVO wanted to drive artist and brand awareness, click-throughs, and conversion for their “Hottest Latin Music Videos of Summer” campaign by giving their fans a chance to vote. 13.69% Click-through rate 29,445 Video votes collected 44.8% Voter conversion rate
  • Questions and Answers #SocialENT
  • Want to find out more about Moontoast? hello@moontoast.com Join us for our webinars each month: Go to moontoast.com/webinar to find out what’s coming up