How to position your business in 3 lines
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How to position your business in 3 lines

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    How to position your business in 3 lines How to position your business in 3 lines Presentation Transcript

    • Library Material de apoyo moodvertising @moodvertisinglunes 28 de marzo de 2011
    • How to position your business in 3 lines By Mark Pollard moodvertising @moodvertisinglunes 28 de marzo de 2011
    • For. Only. Because. moodvertising @moodvertisinglunes 28 de marzo de 2011
    • FOR: Who you want your customers to be (preferably knowing that there’s a quantifiable market there) How it works: ONLY: What you do that’s different – one thing (although the one thing could be the sum of several supporting parts) BECAUSE: The reason for someone to believe your ONLY claim moodvertising @moodvertisinglunes 28 de marzo de 2011
    • For any information-hungry human being with internet A make-believe access (going this broad isn’t always recommended) Only Google organises the world’s information online Google example Because of its unique search algorhithm and incessant innovation moodvertising @moodvertisinglunes 28 de marzo de 2011
    • A made-up For marketers who are absolutely sure of what they want Only CONTROL-A-DESIGNER puts the marketer in design studio complete control of their design project example: Because of our web-based management system and the live cameras that sit over the shoulders of our designers http://www.markpollard.net/ moodvertising @moodvertisinglunes 28 de marzo de 2011
    • Life. Then strategy. Mark Pollard http://www.markpollard.net/ moodvertising @moodvertisinglunes 28 de marzo de 2011
    • Sí te gustó, compartí el link con alguien que también lo encuentre útil. moodvertising @moodvertisinglunes 28 de marzo de 2011