How to position your business in 3 lines

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How to position your business in 3 lines

  1. 1. Library Material de apoyo moodvertising @moodvertisinglunes 28 de marzo de 2011
  2. 2. How to position your business in 3 lines By Mark Pollard moodvertising @moodvertisinglunes 28 de marzo de 2011
  3. 3. For. Only. Because. moodvertising @moodvertisinglunes 28 de marzo de 2011
  4. 4. FOR: Who you want your customers to be (preferably knowing that there’s a quantifiable market there) How it works: ONLY: What you do that’s different – one thing (although the one thing could be the sum of several supporting parts) BECAUSE: The reason for someone to believe your ONLY claim moodvertising @moodvertisinglunes 28 de marzo de 2011
  5. 5. For any information-hungry human being with internet A make-believe access (going this broad isn’t always recommended) Only Google organises the world’s information online Google example Because of its unique search algorhithm and incessant innovation moodvertising @moodvertisinglunes 28 de marzo de 2011
  6. 6. A made-up For marketers who are absolutely sure of what they want Only CONTROL-A-DESIGNER puts the marketer in design studio complete control of their design project example: Because of our web-based management system and the live cameras that sit over the shoulders of our designers http://www.markpollard.net/ moodvertising @moodvertisinglunes 28 de marzo de 2011
  7. 7. Life. Then strategy. Mark Pollard http://www.markpollard.net/ moodvertising @moodvertisinglunes 28 de marzo de 2011
  8. 8. Sí te gustó, compartí el link con alguien que también lo encuentre útil. moodvertising @moodvertisinglunes 28 de marzo de 2011

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