Library                            Material de apoyo                                                moodvertising   @moodv...
How to position your business in 3 lines                                              By Mark Pollard                     ...
For. Only. Because.                                moodvertising   @moodvertisinglunes 28 de marzo de 2011
FOR: Who you want your customers to be (preferably knowing                            that there’s a quantifiable market t...
For any information-hungry human being with internet     A make-believe         access (going this broad isn’t always reco...
A made-up             For marketers who are absolutely sure of what they want                            Only CONTROL-A-DE...
Life. Then strategy. Mark Pollard                            http://www.markpollard.net/                                  ...
Sí te gustó, compartí el link con alguien                                  que también lo encuentre útil.                 ...
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How to position your business in 3 lines

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How to position your business in 3 lines

  1. 1. Library Material de apoyo moodvertising @moodvertisinglunes 28 de marzo de 2011
  2. 2. How to position your business in 3 lines By Mark Pollard moodvertising @moodvertisinglunes 28 de marzo de 2011
  3. 3. For. Only. Because. moodvertising @moodvertisinglunes 28 de marzo de 2011
  4. 4. FOR: Who you want your customers to be (preferably knowing that there’s a quantifiable market there) How it works: ONLY: What you do that’s different – one thing (although the one thing could be the sum of several supporting parts) BECAUSE: The reason for someone to believe your ONLY claim moodvertising @moodvertisinglunes 28 de marzo de 2011
  5. 5. For any information-hungry human being with internet A make-believe access (going this broad isn’t always recommended) Only Google organises the world’s information online Google example Because of its unique search algorhithm and incessant innovation moodvertising @moodvertisinglunes 28 de marzo de 2011
  6. 6. A made-up For marketers who are absolutely sure of what they want Only CONTROL-A-DESIGNER puts the marketer in design studio complete control of their design project example: Because of our web-based management system and the live cameras that sit over the shoulders of our designers http://www.markpollard.net/ moodvertising @moodvertisinglunes 28 de marzo de 2011
  7. 7. Life. Then strategy. Mark Pollard http://www.markpollard.net/ moodvertising @moodvertisinglunes 28 de marzo de 2011
  8. 8. Sí te gustó, compartí el link con alguien que también lo encuentre útil. moodvertising @moodvertisinglunes 28 de marzo de 2011
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