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9 myths you thought were true
 

9 myths you thought were true

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9 Myths You Thought Were True de David Trahan. En formato presentación.

9 Myths You Thought Were True de David Trahan. En formato presentación.

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    9 myths you thought were true 9 myths you thought were true Presentation Transcript

    • 9 Myths You Thought Were True  David Trahan moodvertising @moodvertisingsábado 5 de febrero de 2011
    • 9 Myths You Thought Were True Many marketers assume that, because teens are young, their needs are the same as Millennials and that they will interact with brands in the same way. As technology evolves, teens are finding their own uses for it that are unique to their personal and social needs. moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #1: All teens want smartphones While it is true that teens want phones, smartphone adoption has only reached 31% as of 2010. If 90% of teens own a cell phone, why arent they buying smartphones? The answer is actually pretty simple: texting. Teens send an average of 3,339 texts per month, and typing that many messages on a touch screen is a lot more difficult than typing on even the most basic phone keyboard. Thats why BlackBerry is one of the most popular phones for teens. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #2: Texting is the way in We already know that teens love to text. What some marketers fail to realize is that teens only love to text with their friends. Only 10% say they want companies to contact them via text message. There are some instances where a brand can use a texting campaign to engage this audience, but most teens see texting as "too personal," and arent inviting brands into their personal space. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #3: Teens use Facebook the way we use Facebook Dont count on just your Facebook page to reach teens. Teens interact with brands on Facebook if they feel there is a real benefit to them for doing so. Theyre not "liking" every brand on Facebook that they purchase, and even if they do, theyre not likely to come back to your page after the first visit. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #4: Teens are going to join Twitter Recent findings from the Pew Research Centers Internet & American Life Project show that only 8% of teens have embraced Twitter. Other studies also show that most teens dont have any interest in joining Twitter in the future (76%). By the time they decide to use Twitter, they probably wont be teens anymore. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #5: If you build it, teens will come Great ideas go to waste when no one knows about them. Many marketers believe that creating a social experience for teens will spread itself through word-of-mouth and online sharing. A good social media activation can always benefit from a mass-media driver. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #6: Teens are online all the time Teens spend roughly two hours per day on the Internet, and almost half of that time is spent on entertainment. Teens dont need the Internet to interact with their friends -- they see them all the time, and if theyre not with them, theyre texting them. If you want to reach teens online, you have to find a way to bridge their online and offline experiences. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #7: Teens dont watch TV Teens watch over 100 hours of television per month -- most of which is not viewed on TiVo, Hulu or Netflix. They may be texting or playing games while they watch TV, but theyre definitely still watching it. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #8: Teen word-of-mouth happens online Teens do not spend most of their online time communicating with their friends. In fact, over 80% of teen word-of-mouth happens offline. If you want to tap into teen word-of-mouth, find a reason for them to talk about your brand offline. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • Myth #9: Teens love online video Teens use the Internet for entertainment, and online video is an important component of that. Branded video can be a great way to engage with teens as long as it doesnt come off as one long commercial. Teens arent going to be tricked into thinking that your "viral video" is anything more than an advertisement. 9 Myths You Thought Were True moodvertising @moodvertisingsábado 5 de febrero de 2011
    • 9 Myths You Thought Were True  David Trahan Artículo completo: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138068 moodvertising @moodvertisingsábado 5 de febrero de 2011