Magazine Industry Research


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Magazine Industry Research

  1. 1. Vikki Stevens Magazine Case Study<br />Presentation Template<br />
  2. 2. This is the front cover of our case study magazine<br />It is published by<br />Bauer Consumer Media<br />It first started in <br />1981<br />Magazine<br />
  3. 3. It is aimed at 15-24 year olds 60% male 40% female<br />Circulation 134,000<br />Readership Profile <br />Audience<br />
  4. 4. Other Titles Published by this company are empire, GRAZIA, Mojo, Q, FHM & Match.<br />Publisher<br />
  5. 5. Keith Rupert Murdoch, AC, KSG born 11 March 1931 is the founder, Chairman, and CEO of News Corporation.<br />Will Lachlan inherit Rupert's empire<br />Owned the daily mirror and Sunday times<br />Rupert Murdoch<br />Robert Maxwell<br />
  6. 6. Google will own everything it makes people uncomfortable as they will have all your information<br />Google model takeover<br />
  7. 7. The Publishing company is owned by and part of Bauer Media.<br />These are some of the other companies owned by the same publisher………………<br />If independent, who is the owner when did the company begin etc(Brief Explanation)<br />Publisher <br />
  8. 8. Style now is much more organised with a small colour palette. Content is more varied to appeal to a wider audience that has developed in the past 30+ years. The magazine is now not so much of a niche market magazine but more of a universal magazine for that genre(s) of music. I think this is because the magazine’s audience has increased so the range of content they offer will change to meet the audience’s needs. Due to the changes in technology the appearance of the layout has changed along with it.<br />Magazine Content<br />
  9. 9. The main rival of our case study magazine is NME<br />It is Published by IPC Media<br />Its circulation is 56,284<br />Its readership profile is<br />The publisher is part of a larger company <br />The other magazine titles published by the<br /> company include Look, Marie Claire, <br />Biggest Rival<br />
  10. 10. Kerrang’s website is full of headlines and snappy captions, it also advertises products from the same company<br />Facebook twitter webzines etc. <br />Web 2.0 and NMT<br />
  11. 11. New music technology is rapidly evolving and some technologies can put magazines out of business. <br />Sales<br />
  12. 12. How do the websites of case study and its rival compare?<br />Which title do you see becoming more successful and why?<br />What other services/ functions could case study title provide <br />Web 2.0<br />
  13. 13. If you were the editor of the magazine what would you do to ensure survival and success of the title?<br />How do you see the title developing in the next 5 years?<br />The future<br />
  14. 14. Prosumer – produce and consume products<br />Google take over model<br />Long tail theory – niche audiences or something lol<br />Notes<br />
  15. 15. Magazine – a selection of information about a particular interest(s) with opinions, pictures and news.<br />“I see the way that we do things and take control of things in terms of exploding fragments. There is a lot of content out there but in order to benefit, our stamp must be on it and then people recognise the source.”<br />Internet (webzines), social network sites, magazine websites, radio, TV , message board.<br />Kerrang – Twitter & Facebook, Radio, podcasts, TV, archive of previous issues<br />Convergence – coming together of two or more media<br />Synergy – working together<br />Proliferation – growth (expanding)<br />Blogs and twitter help to keep in touch with the people<br />Flash mob – contacting people about things, used in advertising<br />Notes<br />